Dynamic brand strategist specializing in reputation management, PR, event planning/execution, civic engagement, and project leadership for brand success.

Delivered high-level integrated marketing consulting and strategy encompassing research, planning, implementation and evaluation to senior management, owners and CEOs of client organizations, including Western Governors University – Indiana, Eli Lilly and Co., Rolls-Royce, Indiana State University, University of Notre Dame, Defender Direct, NCAA, Buckingham Companies and White River State ParkManaged strategic brand marketing and communications projects to ensure measurable success within budget with emphasis on advocacy, relationship building and outreach, collaboration and client profitabilityServed as the agency’s chief business development strategist in connecting with key stakeholders in the community and building sustaining and mutually beneficial relationshipsDesignated lead of marketing and communications strategies for NCAA Final Fours and the 2012 Super Bowl Host Committee and other area community-based marketing clients and eventsTrained advocacy organizations throughout the country on behalf of Eli Lilly and Co. on social media tools and integrated marketing and brand development strategiesKey contributor to client development initiatives by providing lead generation, preparing time-sensitive, creative and thoroughly written and presented marketing proposals under tight deadlinesDeveloped and trained Associates daily through supervision and exposure to client relationshipsProvided high-level/executive spokesperson/reputation management trainings and crisis response seminars

- Evaluated, built and managed the Marketing Communications/Media/Public Relations team;- Served as primary marketing communications advisor to the CEO, Management Team and Board of Directors; Directed strategic marketing initiatives including promotional plans, copy writing and content development; - Developed and oversaw government relations/public affairs efforts;- Created and implemented localized community relations plan leading to an increased understanding and awareness of the value of tourism and the role this organization plays in generating tourism; - Maintained key relationships with tourism partners, including Mayor's Office, Indianapolis Chamber of Commerce, IUPUI, Indianapolis Downtown, Inc., etc.;- Directed earned media relations program on local, regional, national and international level; Media relations exposure for the Indianapolis destination has increased four-fold since 1999. Media relations oversight included managing a New York-based national public relations firm on behalf of the City of Indianapolis;Developed and direct internal and external communications and materials (newsletters, promotional materials, tour guides, trade show collateral, electronic news distribution, podcasts, blogs and brochures, etc.);Served as the official spokesperson for city on issue related to Tourism leading to a 500% increase in the number of local media impressions, thus expanding the knowledge base of Indianapolis about the ICVA

The American Camp Association (formerly known as the American Camping Association) is a community of camp professionals who, for nearly 100 years, have joined together to share our knowledge and experience and to ensure the quality of camp programs. Because of our diverse 7,000 plus membership and exceptional programs, children and adults have the opportunity to learn powerful lessons in community, character-building, skill development, and healthy living — lessons that can be learned nowhere else.