Performed market research, competitive analysis and product roadmap definition for a suite of SaaS digital marketing products for small businesses. The suite included four main components: a user-friendly drag-and-drop website builder, a CRM system, an email marketing application, and an integrated eCommerce platform. iVenue's software was sold via maWebCenters.com and other resellers as a white label SaaS solution.Managed one product manager and one designer.Responsible for all product requirements, wireframes and interface designs.Worked closely with Marketing and Customer Service to ensure user-friendly functionality that met customer needs.Coordinated project schedules with Engineering, QA and senior management.iVenue's suite of software is fully internationalized and localized for the United States, Taiwan and Hong Kong. I worked closely with translators and end-users to ensure high quality localized versions for each country.Worked on several iOS apps, from concept to internal beta or release: 1) GeoHunt, a location-based geocaching game in which players explored their city/town to find hidden virtual items, for points and prizes, 2) My15, a social network of short form videos with a ranking algorithm and prize system, and 3) WatchNLearn (released on iOS), an educational tool that allows children to view videos by solving math, spelling and grammar questions.

Performed market research, competitive analysis and product roadmap definition for a leading reviews-driven local community search website. Authored product requirements and use cases for consumer and advertiser-facing local search and social networking applications. Built UI mockups and clickable prototypes and conducted usability testing. Researched and prioritized Search Engine Optimization (SEO) requirements to improve search engine referrals to Insiderpages.com. Worked closely with Marketing, Sales, Customer Service and user focus groups to ensure high quality, user-friendly functionality that met customer needs. Coordinated project schedules with Engineering, QA and senior management. Worked within an Agile environment with sprints to release incremental product features, along with daily meetings to solve project problems.

Led team of up to four product managers and one development manager responsible for the strategy, requirements, design, coding and release of the Customer Analytics module within the Oracle E-Business Suite. Led effort to integrate the module with the Oracle Customer Data Hub and Oracle Data Mining to provide out-of-box customer behavior modeling for non-technical business users. Managed comprehensive project plans and dependencies with internal and external partner groups, including Marketing, Sales, Consulting and Customer Support. Conducted presentations on product features and future direction for industry analysts, strategic customers, customer user groups and Oracle conferences.

Researched and developed product strategy, functional requirements and user interface designs for enterprise marketing applications within the Oracle CRM product suite. Performed market research, competitive analysis and product pricing analysis. Assisted with implementation of Oracle Marketing for several banking customers.