Aligning marketing strategy, programs and campaigns with overall business objectives.Increasing revenue through sales force optimization.

Created and led a corporate marketing department for the largest U.S. distributor of commercial doors & hardware and one of the top ten U.S. system integration companies. Responsible for strategic planning, market research, corporate and branch marketing, social media and the corporate ecommerce initiative.

Led corporate marketing strategy development and execution for the 10th largest electrical distribution company in the U.S. Responsibilities included corporate branding; market research; vertical market strategies; industrial, datacom and energy business segment marketing; product marketing; lead generation and marketing systems.

Responsible for creating and managing global organizations that effectively increased brand awareness and customer loyalty through Marketing, Channel Support, Training and Customer Satisfaction teams.Created global marketing teams and developed strategic marketing plans to realign global communications and corporate identity programs to achieve business objectives.Managed global marketing organization durings assimilation of major competitor, successfully maintaining market awareness and brand identity.Effectively managed channel conflict during major shifts in go-to-market strategies.

Directed global marketing operations for this privately-held, high-tech company that was recognized as the most innovative marketer in the industry.Acted as strategic advisor to CEO and provided operational management of field sales organization.Effectively managed NASCAR sponsorship as targeted component of strategic accounts program.Developed Best Practices metrics to optimize performance and commitment of distribution sales channel.

Managed all aspects of marketing communications for this $2B US subsidiary of Siemens AG. Acted as primary marketing communications liaison between US operating company and European headquarters. Managed agency relationships and a staff of 10 communications professionals. Responsible for creating and managing a $10M+ budget.

Globally recognized industrial advertising and PR agency based in Atlanta.

Held progressively responsible roles, including: Marketing Managerof the Protective Relay division where I was responsible for all aspects of marketing and promotion. As Director of Marketing and OEM Sales for the Circuit Breaker division I managed product marketing, customer service and a field-based OEM sales organization.