CEOs are often frustrated because they have plenty of growth opportunities, but it’s difficult to know which would be most promising. Moreover, there’s no one on the team to do the "legwork" to scout new markets, develop the business case and action plans, and lead implementation.At Chief Outsiders, we help mid-sized and emerging companies, and the private equity firms that invest in them, build engines for revenue growth.Whether you are looking to enter new markets, introduce new products, get your value recognized, or improve your marketing effectiveness, Chief Outsiders will deliver.Our CMOs are operating executives who bring a market-based, outside-in perspective on how to drive growth.Our clients don’t want the expense of a full-time CMO—but do need the expertise. They benefit from the extended experience and knowledge of 100 other CMOs that make up our team at Chief Outsiders.Our CMOs come from a variety or industry and marketing channels, so very likely we have the right in-house experience to fit your exact needs and challenges.Over the last 10 years Chief Outsiders has helped CEOs at more than 1000 companies across 70+ Industries realize their visions for growth. CLIENT EXAMPLES● Exacto● Hatco● Steel Partners● Huron Capital● Matrix Industrial AutomationTo learn more and share your challenge,BOOK YOUR COMPLIMENTARY CONSULTATION NOW!✒ https://bobsherlock.simplybook.me________________________________________________More Revenue, Sooner.☎ 847-840- 5746⌨ https://www.chiefoutsiders.com/profile/bob-sherlock ✒ eBook: https://t.co/F1M2Lt4ms0

Does your sales team dread it when a prospect asks: “Why should I buy your solution from you—especially when you’re more expensive?” Without a great answer at that moment of truth: ● Your sales cycle is too slow● You’re at risk for squeezed margins● You don’t get enough “yeses” from your prospects.I help companies DEVELOP A CRISP, DIFFERENTIATED VALUE PROPOSITION that attracts customers willing to pay more when they see the value. That means my clients can get paid what their solutions are really worth, increasing both margins (by 1 to 3 points) and sales (from $1 million to $50 million). I UNDERSTAND:● The sinking feeling when you see margins and sales falling short of plan while costs rise● Your sense of urgency to implement an effective, course-correcting sales and marketing program;● The need for a competitive advantage.As a marketer and entrepreneur with 30 years of experience in B2B and consumer durables marketing & consulting, I offer solid solutions for manufacturers and B2B services firms.I draw heavily on experience managing marketing and sales in four General Electric operating businesses and on GE’s corporate staff, my CMO role at a $750 million public company, and my experience founding and running a venture-funded startup.I use my VISIBLEVALUE® market differentiation services to build on what you and your team already know, and also get new insights from the Voice of the Customer. That allows us to:● Develop your CUSTOMER VALUE PROPOSITION – help prospects understand your value;● Determine POSITIONING STRATEGY – to stand out from competition;● Build SERVICE OR PRODUCT DIFFERENTIATION;● Demonstrate your UNIQUE SELLING PROPOSITION and STRATEGIC VALUE MESSAGE for your Sales Team to use VALUE BASED SELLING;● Support your STRATEGIC PRICING and VALUE BASED PRICING._______________________________To learn more, BOOK YOUR COMPLIMENTARY CONSULTATION NOW:✒ https://calendly.com/bobsherlock/30min

PRICE WITH DARING CAUTION!Some of your prices are probably lower than customers would pay—if you didn’t give them the opportunity to pay less.But fixing that isn’t easy. You have to incorporate value as an input to your pricing. What’s more, it’s not just a matter of figuring out “the right price.” The margin improvement from a one-time update of prices will soon erode—unless you address the internal and external forces that drag your prices down.Dare to go after more favorable prices! By finding unrecognized, underpriced value in your product and service offerings, you can take SELECTIVE PRICE ACTION where you have the best upside with minimal risk of losing profitable contracts.That can improve gross margins by 1 to 3 MARGIN POINTS within 2 years.An engineered materials company I know discovered that:❝ Just 1% more price would increase our operating income over 20%.❞__________________________________Helping You Uncover Your Invisible Value☎ 847-840-5746⌨ https://www.chiefoutsiders.com/profile/bob-sherlock✒ BOOK YOUR CONSULTATION: https://calendly.com/bobsherlock/30min✒ eBook: https://t.co/F1M2Lt4ms0

“ESCAPE FROM PRICING PRISON” WORKSHOPConcerned about customers that pressure you for low pricing?Maybe you can identify with Steve, president of a company in the Northeast:“We’re getting pounded on for lower prices. I’d sure like to think there’s a better alternative than either giving in or walking away.”Your company does something special and potentially valuable for customers. Problem is, not all of your customers and prospects give you credit for that value. It’s much too common to be pressured for lower prices. Sometimes a price concession is the right move, but usually there are better alternatives.When you have little pricing power, that’s Pricing Prison:● Previously loyal customers demand lower prices● New prospects make it clear that you’d better bring a sharp pencil● Competitors’ prices also nip at your marginsIf you find yourself in Pricing Prison, start plotting your escape!You can increase both sales and margins at the same time. Emerge from this workshop with a plan for a six-figure increase in margins. “ESCAPE FROM PRICING PRISON” WORKSHOP BENEFITS:● See where you have been underpricing /overpricing customers and correct it● Spot pricing execution problems where the prices you actually charged are below the prices you had decided● Identify low-risk pricing moves that improve your sales and margins.________________________BOOK YOUR COMPLIMENTARY CONSULTATION NOW:✒ https://calendly.com/bobsherlock/30minI look forward to learning more about you, your company and challenges!

The PROFITPROGRESS℠ SYSTEMLet me ask you: has your market shifted or matured? Do you hear yourself saying “Our industry has commoditized” and “We have idiot competitors”?Sometimes it takes a fresh look at unmet customer needs and wants to get on track to grow both sales and margins.You may need to revitalize your BUSINESS MODEL to find a way out of a COMMODITIZED MARKET. ASK THE RIGHT QUESTIONS:● Should we change or expand customer types?● Should we change the problem solved?● Should we create a new offering?● Should we shift to a new operating or service delivery model?● Should we shift to a new revenue model?A fresh outside look, different from running your business, is needed. A systematic approach and independent perspective can uncover VALUE from a new solution. NEW MARKETS THAT NEED YOUDoes your company need to enter a new market?LET US:● Do the Market Math to see whether you need to expand past your current customer types● Scout the market for opportunities doing the “legwork” before you leap● Conduct MARKET SEGMENTATION and Identify Prospects;LET US DEVELOP:● Strategic Business Initiatives● Differentiation Market STRATEGY● Strategic MARKETING PLANS, MESSAGING, PRICING and more!__________________________________Forge the Future☎ 847-840-5746⌨ https://www.chiefoutsiders.com/profile/bob-sherlock✒ BOOK YOUR CONSULTATION: https://calendly.com/bobsherlock/30min✒ eBook: https://t.co/F1M2Lt4ms0

➢ Author of highly acclaimed book: DARING CAUTION: THE EXECUTIVE’S GUIDE TO PRICING IMPROVEMENTSetting STRATEGIC PRICING for products / services is daunting. Daring Caution is an executive’s realistic guide to pricing improvement.By Robert F. Sherlock, available on Amazon.com (2012, 158 pages)✒ http://bit.ly/daring-cautionWHY THIS BOOK?While many executives are confident in their ability to carry out cost-cutting, restructuring, mergers and acquisitions, and expansions, PRICING STRATEGY, PRICING DECISIONS and pricing improvement are unfamiliar territory.Executives are often not sure where to begin, how to plan and carry out improvement, what to do to overcome barriers to better pricing, and how much investment of time and money will be required.I wrote this guide to offer practical and realistic approaches for adopting best pricing practices, overcoming barriers to better pricing, and how to plan and carry out a pricing initiative.ABOUT THE AUTHORI am a member of the adjunct faculty for The Center for Professional and Executive Education at the University of Wisconsin’s School of Business. I lead programs in PRICING and other MARKETING topics.Am also a member of the faculty at the GAZELLES GROWTH INSTITUTE, the premier online training company for mid-market companies around the world. I’ve spoken at Modern Distribution Management’s Analytics Summit, Professional Pricing Society conferences, the Manufacturing Sales Summit, and the Product Development and Management Association.FOR IN-DEPTH EXPLORATION➢ ESCAPE FROM PRICING PRISON Workshop – Discover the DARING CAUTION PRICING APPROACH that leads to better margins._______________________________________________________To learn more ✒ https://www.chiefoutsiders.com/contact-bob-sherlock________________________BOOK YOUR COMPLIMENTARY CONSULTATION NOW:✒ https://calendly.com/bobsherlock/30min

Now working through Chief Outsiders, Marketwerks serves manufacturing and B2B services companies that want to attract customers willing to pay more for premium value, and get paid what their solutions are really worth. At Marketwerks, I developed VisibleValue® services to help companies grow both sales and margins by finding, communicating, and pricing to get paid for their formerly Hidden Value.CLIENT EXAMPLES● Berkshire Hathaway● MBX Systems● Mechanical Power● Veridiam________________________________________________More Revenue, Faster.☎ 847-840-5746⌨ https://www.chiefoutsiders.com/profile/bob-sherlock✒ BOOK YOUR CONSULTATION: https://calendly.com/bobsherlock/30min✒ eBook: https://t.co/F1M2Lt4ms0

The ProAction Group is an operating resource for private equity firms investing in branded products, manufacturing, distribution, and business services companies. Specialists in identifying and implementing operating improvements in middle market businesses.

Founder and CEO of venture-funded start-up operating automated 24 x 7 will-call installations where merchandise could be dropped by delivery drivers; held short or long term; and picked up at the convenience of recipients.

Corporate Officer responsible for strategic marketing, brand-building, and business development in support of 112 building supply centers in 24 states.

Increasingly responsible marketing and sales management positions in four GE operating businesses and on GE’s corporate staff.

P&L responsibility for a $125 million electrical wholesale business unit. Directed sales, customer service, and distribution operations encompassing 12 branches and 145 employees.

Helped develop the strategic market plan and growth initiatives for GE Supply (now Gexpro). Developed and launched Express Connection, an innovative distribution concept for growth markets.

A "high-potential" corporate staff assignment serving as an internal consultant to GE divisions including GE Aircraft Engines and GE Motors.