Bob Soukup Email and Phone Number
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Loyalty and CRM leader who has built and run some of the world’s biggest consumer programs (Delta SkyMiles, My Best Buy). I can help you build or fix a loyalty program, overhaul your customer life-cycle marketing, or build out analytically driven campaigns that generate results. Call me at 612 747 5080 or email me at bobsoukup1@gmail.comI create successful marketing strategies and new products that drive increased revenue and profit. After rigorous consumer research and financial analysis, I align resources and optimizes execution to acquire, engage, and retain high value customers. My experience includes P&L ownership in the travel, retail and healthcare industries. Clients trust me for innovative ideas and flawless execution. I have earned a reputation for recognizing opportunities and generating creative, high impact solutions. Expertise includes:► Analytics ► Brand Marketing ► Co-brand Credit Card Management► Competitive Analysis► Customer Experience► Customer Relationship Management (CRM)► Customer retention► Customer Segmentation► Digital marketing► Direct marketing ► Journey mapping► Lifecycle marketing► Loyalty Marketing► Loyalty Program Design and Management► Marketing strategy► Multi-channel marketing► Pricing► Product Management ► Product Marketing► Promotion Design and Analysis► Revenue Management► Sales Planning and Analysis► Strategic Planning► Triggered programs► Yield Management
Incendio...Igniting Customer Relationships
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Lead Marketing StrategistIncendio...Igniting Customer Relationships Nov 2015 - PresentGreater Minneapolis-St. Paul AreaFixing and building loyalty/CRM strategies for companies in the retail, travel, and health-care sectors. Built a new engagement strategy for a quickly growing mid-sized retailer that is expected to drive over 10% sales growth per year. Developed new customer management plan for a small health care company. Did a strategic competitive evaluation to inform the strategy of a large travel company.
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Vice President: Customer EngagementUnitedhealth Group -- Optum Mar 2014 - Sep 2015Greater Minneapolis-St. Paul AreaImproved consumer engagement in wellness programs as part of the overall health strategy. Accountable for implementation of new B2C program across 2000 small and large corporate clients. Led 12 direct reports and a cross functional team of over 80 while reporting to senior leadership. Revenue from products of approximately $120M. -
Senior Director Of MarketingBest Buy 2010 - 2014Greater Minneapolis-St. Paul AreaResponsible for acquisition, onboarding, segmentation, engagement and retention of customers as well as leading promotional efforts to drive incremental retail and on-line sales. Led channel expansion as well as web and mobile app development and vendor selection/management. Direct team of 10 and cross-functional team of 30. Managed promotional budget of over $300M per year. -
Managing Director Of Loyalty MarketingDelta Air Lines Feb 2006 - Nov 2009Greater Minneapolis-St. Paul AreaAccountable for key customer management as well as co-brand credit card distribution and sales. P&L responsibilities include contract negotiations of over $350M per year with extensive promotional and operational budget. Guided customer interactions through complex shocks including bankruptcy and merger. Led direct team of 30 with cross-functional team of approximately 100. -
Director Sales Planning And AnalysisNorthwest Airlines 2004 - 2006Greater Minneapolis-St. Paul AreaResponsible for analysis, design, and execution of distribution strategies to online and traditional travel agencies. Headed cross-functional team to analyze profit by channel to identify key drivers and opportunities for improving economics. Led direct team of 8 supporting sales team of over 60. -
Director International Pricing And Revenue ManagementNorthwest Airlines/Klm 2000 - 2004Responsible for pricing, yield management, industry negotiations, and overall P&L for the $1.5 B international joint venture with KLM Royal Dutch Airlines. Created and executed seasonal marketing plans across functional departments. Led cross-company team of 30.
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Various Revenue Management And Strategic Marketing PositionsNorthwest Airlines 1992 - 2000
Bob Soukup Skills
Bob Soukup Education Details
Frequently Asked Questions about Bob Soukup
What company does Bob Soukup work for?
Bob Soukup works for Incendio...igniting Customer Relationships
What is Bob Soukup's role at the current company?
Bob Soukup's current role is BUILDER and FIXER of LOYALTY PROGRAMS ✦ I make sure you get the most out of your loyalty programs through effective design, research, financial analysis/modeling, and best practices..
What is Bob Soukup's email address?
Bob Soukup's email address is bo****@****ail.com
What is Bob Soukup's direct phone number?
Bob Soukup's direct phone number is +161274*****
What schools did Bob Soukup attend?
Bob Soukup attended University Of Minnesota - Carlson School Of Management, University Of Wisconsin-Madison.
What skills is Bob Soukup known for?
Bob Soukup has skills like Crm, Marketing, Loyalty Programs, Strategic Planning, Analysis, Pricing, Management, Airlines, Sales, Analytics, Revenue Analysis, Marketing Strategy.
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