Bob Soukup
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Bob Soukup Email & Phone Number

BUILDER and FIXER of LOYALTY PROGRAMS ✦ I make sure you get the most out of your loyalty programs through effective design, research, financial analysis/modeling, and best practices. at Incendio...Igniting Customer Relationships
Location: Minneapolis, Minnesota, United States 7 work roles 2 schools
2 work emails found @incendioworks.com 1 phone found area 612 LinkedIn matched
✓ Verified Jun 2026 4 data sources Profile completeness 100%

Contact Signals · 2 work emails · 1 phone

Work email b****@incendioworks.com
Direct phone (612) ***-****
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Role
BUILDER and FIXER of LOYALTY PROGRAMS ✦ I make sure you get the most out of your loyalty programs through effective design, research, financial analysis/modeling, and best practices.
Location
Minneapolis, Minnesota, United States

Who is Bob Soukup? Overview

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Bob Soukup is listed as BUILDER and FIXER of LOYALTY PROGRAMS ✦ I make sure you get the most out of your loyalty programs through effective design, research, financial analysis/modeling, and best practices. at Incendio...Igniting Customer Relationships, based in Minneapolis, Minnesota, United States. AeroLeads shows a work email signal at incendioworks.com, phone signal with area code 612, and a matched LinkedIn profile for Bob Soukup.

Bob Soukup previously worked as Lead Marketing Strategist at Incendio...Igniting Customer Relationships and Vice President: Customer Engagement at Unitedhealth Group -- Optum. Bob Soukup holds Master Of Business Administration (Mba), Marketing from University Of Minnesota - Carlson School Of Management.

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{first}@incendioworks.com
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Profile bio

About Bob Soukup

Loyalty and CRM leader who has built and run some of the world’s biggest consumer programs (Delta SkyMiles, My Best Buy). I can help you build or fix a loyalty program, overhaul your customer life-cycle marketing, or build out analytically driven campaigns that generate results. Call me at 612 747 5080 or email me at bobsoukup1@gmail.comI create successful marketing strategies and new products that drive increased revenue and profit. After rigorous consumer research and financial analysis, I align resources and optimizes execution to acquire, engage, and retain high value customers. My experience includes P&L ownership in the travel, retail and healthcare industries. Clients trust me for innovative ideas and flawless execution. I have earned a reputation for recognizing opportunities and generating creative, high impact solutions. Expertise includes:► Analytics ► Brand Marketing ► Co-brand Credit Card Management► Competitive Analysis► Customer Experience► Customer Relationship Management (CRM)► Customer retention► Customer Segmentation► Digital marketing► Direct marketing ► Journey mapping► Lifecycle marketing► Loyalty Marketing► Loyalty Program Design and Management► Marketing strategy► Multi-channel marketing► Pricing► Product Management ► Product Marketing► Promotion Design and Analysis► Revenue Management► Sales Planning and Analysis► Strategic Planning► Triggered programs► Yield Management

Listed skills include Crm, Marketing, Loyalty Programs, Strategic Planning, and 37 others.

Current workplace

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Incendio...Igniting Customer Relationships
Incendio...Igniting Customer Relationships
BUILDER and FIXER of LOYALTY PROGRAMS ✦ I make sure you get the most out of your loyalty programs through effective design, research, financial analysis/modeling, and best practices.
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7 roles · 34 years

Bob Soukup work experience

A career timeline built from the work history available for this profile.

Lead Marketing Strategist

Current

Greater Minneapolis-St. Paul Area

Fixing and building loyalty/CRM strategies for companies in the retail, travel, and health-care sectors. Built a new engagement strategy for a quickly growing mid-sized retailer that is expected to drive over 10% sales growth per year. Developed new customer management plan for a small health care company. Did a strategic competitive evaluation to inform.

Nov 2015 - Present

Vice President: Customer Engagement

Greater Minneapolis-St. Paul Area

Improved consumer engagement in wellness programs as part of the overall health strategy. Accountable for implementation of new B2C program across 2000 small and large corporate clients. Led 12 direct reports and a cross functional team of over 80 while reporting to senior leadership. Revenue from products of approximately $120M.

Mar 2014 - Sep 2015

Senior Director Of Marketing

Greater Minneapolis-St. Paul Area

Responsible for acquisition, onboarding, segmentation, engagement and retention of customers as well as leading promotional efforts to drive incremental retail and on-line sales. Led channel expansion as well as web and mobile app development and vendor selection/management. Direct team of 10 and cross-functional team of 30. Managed promotional budget of.

2010 - 2014 ~4 yrs

Managing Director Of Loyalty Marketing

Greater Minneapolis-St. Paul Area

Accountable for key customer management as well as co-brand credit card distribution and sales. P&L responsibilities include contract negotiations of over $350M per year with extensive promotional and operational budget. Guided customer interactions through complex shocks including bankruptcy and merger. Led direct team of 30 with cross-functional team of.

Feb 2006 - Nov 2009

Director Sales Planning And Analysis

Greater Minneapolis-St. Paul Area

Responsible for analysis, design, and execution of distribution strategies to online and traditional travel agencies. Headed cross-functional team to analyze profit by channel to identify key drivers and opportunities for improving economics. Led direct team of 8 supporting sales team of over 60.

2004 - 2006 ~2 yrs

Director International Pricing And Revenue Management

Responsible for pricing, yield management, industry negotiations, and overall P&L for the $1.5 B international joint venture with KLM Royal Dutch Airlines. Created and executed seasonal marketing plans across functional departments. Led cross-company team of 30.

2000 - 2004 ~4 yrs

Various Revenue Management And Strategic Marketing Positions

1992 - 2000 ~8 yrs
2 education records

Bob Soukup education

FAQ

Frequently asked questions about Bob Soukup

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What company does Bob Soukup work for?

Bob Soukup works for Incendio...Igniting Customer Relationships.

What is Bob Soukup's role at Incendio...Igniting Customer Relationships?

Bob Soukup is listed as BUILDER and FIXER of LOYALTY PROGRAMS ✦ I make sure you get the most out of your loyalty programs through effective design, research, financial analysis/modeling, and best practices. at Incendio...Igniting Customer Relationships.

What is Bob Soukup's email address?

AeroLeads has found 2 work email signals at @incendioworks.com for Bob Soukup at Incendio...Igniting Customer Relationships.

What is Bob Soukup's phone number?

AeroLeads has found 1 phone signal(s) with area code 612 for Bob Soukup at Incendio...Igniting Customer Relationships.

Where is Bob Soukup based?

Bob Soukup is based in Minneapolis, Minnesota, United States while working with Incendio...Igniting Customer Relationships.

What companies has Bob Soukup worked for?

Bob Soukup has worked for Incendio...Igniting Customer Relationships, Unitedhealth Group -- Optum, Best Buy, Delta Air Lines, and Northwest Airlines.

How can I contact Bob Soukup?

You can use AeroLeads to view verified contact signals for Bob Soukup at Incendio...Igniting Customer Relationships, including work email, phone, and LinkedIn data when available.

What schools did Bob Soukup attend?

Bob Soukup holds Master Of Business Administration (Mba), Marketing from University Of Minnesota - Carlson School Of Management.

What skills is Bob Soukup known for?

Bob Soukup is listed with skills including Crm, Marketing, Loyalty Programs, Strategic Planning, Analysis, Pricing, Management, and Airlines.

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