Parsons Alumni | Ex-WeWork | Ex-Ray+Keshavan || Branding+Strategy Specialist | Design Director | ConsultantHello! I’m the Design Director and Founder of Hellohello — a brand design studio driven by branding, strategy, and technology and my 16+ year career has been focused on transforming businesses into brands.At Hellohello, we create graphic design solutions for your brand based on the union of form and function, and I specialize in brand creation, design systems, and strategy. In my experience and leadership roles, I've designed hundreds of brand identities across very diverse business landscapes. My motivation has consistenly stemmed from my love for telling a simple story through effective design.I was the India Senior Lead for the Art&Graphics team for WeWork. As a senior member of an international collective of designers and artists, I’ve helped build the India team and facilitate the growth of the WeWork’s presence across six cities in the country.I joined Happy McGarryBowen to initiate, build and lead the design team. As Design Supervisor and Lead Designer, I’ve mentored and helped grow the DesignCell from a 4 member team to a 25 member profitable Design+B2B business parallel consisting of designers, writers, strategists and brand managers. After graduating from Parsons, my career began as an Associate Designer at Ray+Keshavan | The Brand Union, the leading brand consultancy in the country. I’ve contributed to branding, packaging, and strategy projects for some of the largest companies and brands in the country and my involvement across various sectors and industries set a strong foundation of simplicity in strategy and scalability of design.DM me and let’s talk about the best design solution for you.Special Mentions:2023Brand Design Workshop - NIFTExternal Design Jury - NIFT2022External Design Jury - NIFT2017Guest Lecturer - PES University2016Jury Member, Abby Award - DesignGuest Speaker - The Molde Orientation2015Jury Member, Abby Award - DesignGuest Jury, Final Internship - NICC2014Blue Elephant, Kyoorius - Weightless ProjectD&AD Shortlist - Weightless ProjectAbby Award, Bronze - Weightless Project2013Abby Award, Bronze - The Good Chain