Bob Tomaso, Mba Email & Phone Number

Wood Dale, Il, Us

Wood Dale, Il, Us

Wood Dale, Il, Us

• Responsible for developing new accounts and managing existing accounts that generate multi-million dollars of sales and revenue in the small appliance industry. Primary customers include retail, e-commerce, and the hospitality industry.• Developed the Amazon business from $138K to a $4.5M business over 3 years until given specific direction from the CEO to cease selling directly due to customer conflict. • Replaced the direct Amazon relationship with distributors including Almo, D&H, Petra, and marketplace seller Spreetail. Collectively generating over 50% of the volume once held directly by MC Appliance.• Responsible for the hospitality channel including customers such as American Hotel, Guest Supply, HD Supply, Almo Hospitality, and Home Depot Pro.• Develop and manage relationships with individuals from all levels within the customer’s organization.• Manage the relationship with sales representative firms.• Negotiate and close retailer sales contracts and product quotations leveraging the organization’s brands and resources.• Identify and develop strategic marketing and promotional opportunities that will generate increases in sales and revenue.• Provide sales analysis and inventory forecasts to the product sourcing team for domestic and import inventory.• Provide regular updates to the President of Sales and Marketing and the COO.• Attend industry related trade shows to build existing relationships and develop new business opportunities.• Accomplishments include:• Earned the American Hotel 2014 nomination for Best Customer Service.• I was first in the company to gain national distribution of our commercial brands Norpole and Magic Chef Commercial.• Grew Amazon sales from $61K in 2014 to $4.5M in 2018.• Experienced 50% growth in sales with D&H Distribution during 2018 and 17% growth in 2020.• Grew business at Build.com and Ferguson (combined) to $1M after the first year.• Sales at Colony brand grew from $40K in 2015 to $700K YTD Dec. 2021.

San Diego, California, Us

• Responsible for new business development, growth and maintenance of national retail accounts and internet retailers.• 2012 sales results were 109.1% to plan.• Create, implement, and execute account specific strategies and promotional plans that will drive increases in sales and revenue. • Develop key marketing initiatives to increase sales and activations utilizing print media, in-store promotions, and social media campaigns targeted towards the demographic of the product.• Meet regularly with buyers and key decision makers to build relationships in order to gain commitment and support of the company marketing and sales initiatives.• Work internally with cross functional teams from sales, marketing, product supply, and training to develop growth strategies for our retail customers.• Attend and provide product knowledge and support at trade shows specific to the electronics, health, and wellness industries.• Responsible for the launch of the 5Star Urgent Response device in major retailers. Responsibilities included negotiating cost and retail pricing, display creation and implementation, advertising and marketing campaigns.

Chicago, Il, Us

• Responsible for the management and development of the Home Electronics Catagory in the Sears Hometown Store Division; reporting directly to the VP of Merchandising and Assorting. Electronics in the Hometown Store Division represented $130MM in net sales and encompassed 890 retail locations.• 2009 year end results were 134.5% to sales plan; 171.5% to profit plan.• Responsible for all aspects of merchandise within the category; assortment selection, promotion, and disposition.• Negotiated contracts with vendors on merchandise designated for in-line assortment and seasonal opportunity. • Determined pricing, commissions, and promotions while ensuring proper balance of profitability.• Prepared and conducted assortment reviews semi-annually to ensure product is relevant to the category.• Initiated item transitions as product reaches end of life cycle; ensuring the assortment is current with technology trends.• Conducted weekly meetings with the inventory team to evaluate sales performance and build forecasts to reflect market trends and promotional activity.• Selected promotional items for print circular and electronic advertising.• Collaborated with the visual and new store development teams to contribute to the signing, fixture placement and implementation of Home Electronics presentations in the Sears Hometown Stores. • Developed and maintain relationships with vendor partners.• Developed web accessible training content for the field trainers and store owners with the National Training Manager. • Conducted monthly store owner training classes to educate new store owners on home electronics technology and selling skills.

Chicago, Il, Us

• Responsible for the management of specific assortments within the 106 retail locations of the Hardware Store Division. • Developed and enhanced assortments for the Automotive, Lawn & Garden, Paint, Plumbing, and Electrical departments relative to our competition.• Maintained and developed relationships with vendors for products unique to the hardware category. • Conducted assortment analysis to identify non-productive merchandise.• Conducted weekly meetings with the inventory team to ensure in-stock conditions.• Collaborated with cross functional teams on marketing, signing, and advertising projects.• Provided direction to the space planning and floor planning teams on plan-o-gram and floor plan maintenance.• Conducted Spring and Fall regional meetings with store management and field associates.

Chicago, Il, Us

• Responsible for managing assortments in the Craftsman Hardware and Automotive Departments.• Worked with buyers to ensure the assortment of products aligned with store demographics and specific criteria.• Conducted assortment analysis on various categories to improve sales and margin by market.• Utilizing JDA Space Planning Software, I designed plan-o-grams which reflected the most productive assortments for specific categories based on analysis.

Purchase, New York, Us

• January 2000 to July 2005 I held the position of District Manager.• January 1998 to January 2000 I held the position of Sales Associate Trainer for new employees.• May 1997 to January 2000 I held the position of a Sales Associate.• Managed a district of thirty-five major grocery retail accounts representing $11.9 million in gross sales for the year 2000. This resulted in double-digit growth over the previous year of 111.8%. This territory represented the largest volume district in a four-state region.• Recipient of a Sales Excellence Award in 2002 for achieving sales growth of 112%.• Managed a sales force of twelve full-time employees and one part time employee.• Maintained business relationships with owners and managers of retail accounts.• Reconciled cash and charge balances for customers and employees.• Ordered promotional product based on planned promotional activities with our customers.• Recruited candidates and participate in committee interviews to staff employees for the Chicago North Zone.• Submitted payroll reports for my district. • Selected and developed sales associates for new employee trainers and potential District Manager training.• Conducted weekly sales meetings for sales associates to review performance and initiatives.• Conducted monthly district meetings.• Attended weekly and monthly region business meetings promotional activities, account specific activities, and operational activities to ensure the smooth operation of our region.• Prepared quarterly district business reviews with my region manager.• Planned and coordinated special events such as account grand openings, Frito-Lay character appearances (Chester Cheetah and the Cracker Jack Sailor), and NASCAR theme events at Wal-Mart stores.• Authorized product donations for community events.• Created incentive programs for employees in my district through sales contests.

Master Of Business Administration (Mba), Marketing, Business Management

Ba Business Management, Business Management