Bob Tomaso, Mba Email & Phone Number

Wood Dale, IL, US

Wood Dale, IL, US

Wood Dale, IL, US

• Responsible for developing new accounts and managing existing accounts that generate multi-million dollars of sales and revenue in the small appliance industry. Primary customers include retail, e-commerce, and the.
• Developed the Amazon business from $138K to a $4.5M business over 3 years until given specific direction from the CEO to cease selling directly due to customer conflict.
• Replaced the direct Amazon relationship with distributors including Almo, D&H, Petra, and marketplace seller Spreetail. Collectively generating over 50% of the volume once held directly by MC Appliance.
• Responsible for the hospitality channel including customers such as American Hotel, Guest Supply, HD Supply, Almo Hospitality, and Home Depot Pro.
• Develop and manage relationships with individuals from all levels within the customer’s organization.
• Manage the relationship with sales representative firms.

San Diego, California, US

• Responsible for new business development, growth and maintenance of national retail accounts and internet retailers.
• 2012 sales results were 109.1% to plan.
• Create, implement, and execute account specific strategies and promotional plans that will drive increases in sales and revenue.
• Develop key marketing initiatives to increase sales and activations utilizing print media, in-store promotions, and social media campaigns targeted towards the demographic of the product.
• Meet regularly with buyers and key decision makers to build relationships in order to gain commitment and support of the company marketing and sales initiatives.
• Work internally with cross functional teams from sales, marketing, product supply, and training to develop growth strategies for our retail customers.

Chicago, IL, US

• Responsible for the management and development of the Home Electronics Catagory in the Sears Hometown Store Division; reporting directly to the VP of Merchandising and Assorting. Electronics in the Hometown Store.
• 2009 year end results were 134.5% to sales plan; 171.5% to profit plan.
• Responsible for all aspects of merchandise within the category; assortment selection, promotion, and disposition.
• Negotiated contracts with vendors on merchandise designated for in-line assortment and seasonal opportunity.
• Determined pricing, commissions, and promotions while ensuring proper balance of profitability.
• Prepared and conducted assortment reviews semi-annually to ensure product is relevant to the category.

Chicago, IL, US

• Responsible for the management of specific assortments within the 106 retail locations of the Hardware Store Division.
• Developed and enhanced assortments for the Automotive, Lawn & Garden, Paint, Plumbing, and Electrical departments relative to our competition.
• Maintained and developed relationships with vendors for products unique to the hardware category.
• Conducted assortment analysis to identify non-productive merchandise.
• Conducted weekly meetings with the inventory team to ensure in-stock conditions.
• Collaborated with cross functional teams on marketing, signing, and advertising projects.

Chicago, IL, US

• Responsible for managing assortments in the Craftsman Hardware and Automotive Departments.
• Worked with buyers to ensure the assortment of products aligned with store demographics and specific criteria.
• Conducted assortment analysis on various categories to improve sales and margin by market.
• Utilizing JDA Space Planning Software, I designed plan-o-grams which reflected the most productive assortments for specific categories based on analysis.

Purchase, New York, US

• January 2000 to July 2005 I held the position of District Manager.
• January 1998 to January 2000 I held the position of Sales Associate Trainer for new employees.
• May 1997 to January 2000 I held the position of a Sales Associate.
• Managed a district of thirty-five major grocery retail accounts representing $11.9 million in gross sales for the year 2000. This resulted in double-digit growth over the previous year of 111.8%. This territory.
• Recipient of a Sales Excellence Award in 2002 for achieving sales growth of 112%.
• Managed a sales force of twelve full-time employees and one part time employee.

Master Of Business Administration (Mba), Marketing, Business Management

Ba Business Management, Business Management