Robert Trinka, Mba Email & Phone Number

Windsor, Nova Scotia, Ca

Business Development strategies to increase the customer base, leading to increased top line sales.

Edinburgh, Gb

‘Consultative Selling’ with diagnostic test manufacturers to add a ‘mobile health’ or ‘mobile diagnostic’ strategy to their business models; often with new, ‘leading edge’ diagnostic tests. Worked with senior management teams to take their mobile strategy to market.

Burlington, Ma, Us

National Sales Leader (2013-2016)Post-integration with American Diagnostica Inc., managed the customer facing sales activities in the Americas and Asia, reporting to the Head of US Sales and Corporate Alliances.• Made quota in challenging business environments; 8.9% over quota in 2015; +3% YTD 2016. • Delivered these results by retaining and leading business relationships with executives in key accounts in medical centers, reference laboratories, and distributors and organizing targeted sales campaigns for focused products.

Promoted to executive team, reporting to the President. Led the company’s global revenue strategies for the Americas, Europe and Asia. Created annual operating plans, developed client relationships with C-level executives, and managed a team of Sales Executives, Technical Account Managers, and Customer Services reps selling directly in the US and through more than 80 distributors internationally. Over tenure: • Doubled total sales through organic growth and acquisition.• Introduced 15 new coagulation, hemostasis and oncology products—from FDA submissions and clearance to training and implementation. • Key member of the integration for two significant product line acquisitions which increased revenue by 20%.• Increased a product’s sales 500% in 18 months by developing an innovative telesales program to hospitals. • Delivered 400% expansion of Distributor network in Latin America and Asia. • Secured foreign agency approvals in countries such as Argentina, Brazil, China, Malaysia.• Developed a secure website for customer ordering, including credit card transactions

Vice President – Sales & Customer Support, Philadelphia, PA Responsible for all business activities including P&L, all US expenses and income, including payroll, A/R and A/P and all sales and technical service in the US. Worked with decision makers on $1M+ purchases. • Routinely met the sales budget of $3M in customized systems, with long, complex sales cycles.• Frequently invited to speak at US industry conferences; co-authored two book chapters on Drug Discovery.

Marketing Manager Defined company and product strategy for the entire US that included monitoring sales performance, conducting competitive analysis and market research, implementing marketing programs, assisting in new product development efforts, defining key opinion leaders and developing forecasting tools and training programs. • Delivered higher gross margins of 70% by introducing first-ever pricing based on Value to the Customer, not Cost to Manufacture.• One product alone, Protein Crystallization, sold 11 workstations, for $700K in the first year of introduction.

Responsible for sales and marketing of systems for a wide range of applications, including the manufacture of radiopharmaceuticals, clinical testing for blood lead and automation for neonatal and AIDS testing in North America. • Presented new product technologies at clinical meetings.• Developed patented method to analyze dried blood spots for HIV testing• Quoted and closed order for robotic blood lead testing, Quest Diagnostics, Teterboro, NJ

Master Of Business Administration - Mba, Marketing, Finance

Bs

Master Of Business Administration - Mba, Marketing And Finance

Bachelor Of Science - Bs

Bachelor Of Science - Bs