Guide health networks to better patient-provider connections.

Led healthcare strategy and client relationships.

- Served as the primary agency contact for clients, vendors and partners- Developed strategically integrated marketing communications plans (online and offline)- Directed RFP creation and execution for new business- Managed clients’ marketing and project budgets

- Served as the primary agency contact for clients- Managed clients’ marketing and project budgets- Developed and implemented strategically influential marketing plans to fulfill client goals- Supplied creatively engaging ideas and presented them to clients and new business prospects- Supervised TV, radio, print, Web, mobile and social media content production- Created and executed promotional plans and oversee an experiential marketing team- Coordinated quantitative and qualitative research plans and carry them through to execution- Analyzed sales results and generated reports used to calculate ROI and for future planning purposes- Directed social marketing strategy and implementation for the agency, its clients and prospects- Conceptualized Web, social media, email, mobile and e-commerce projects- Managed search engine marketing and social media advertising efforts- Organized, tracked and reported on the analytics of digital projects and promotions- Gave presentations and educate all parties on social marketing best practices and latest trends

- Contributed ideas to major projects that positively impacted the client’s business- Worked with media team to develop localized media plans- Wrote copy for TV and radio billboards and live commercials- Tracked projects to ensure established timelines and scope were followed- Reviewed all media documents, creative work, correspondence and estimates for accuracy before submitting to client for approval- Trained Account Associates in the basics of account work and the agency- Coordinated communication between account service, strategic planning, media and creative teams- Organized and presented quarterly client meetings

- Managed communications to co-op members on a regular basis- Wrote, edited and produced mass mailings, press releases and monthly marketing updates- Project coordinator – worked with creative, production and clients to see projects through- Prepared traffic and media purchase authorizations in conjunction with the media team- Conducted sales, product information and competitive analysis- Prepared, edited and produced meeting decks for each market on a quarterly basis- Helped prepare new stores for grand opening celebrations