Bob Wang Email & Phone Number

Chicago, IL, US

Chicago, IL, US

Responsible for leading the API BRG’s leadership team; developing the BRG charter, vision and mission statements, and strategy for the short and long-term; serving as the liaison between the BRG community and the BRG executive sponsor and Global Inclusion Council.

Chicago, IL, US

Led a cross-functional technical team that developed a sales insights and business analytics platform that serves as the one source of truth for the U.S. Sales organization.

Chicago, IL, US

Chicago, IL, US

Owned retail sales planning, execution, and performance measurement for the U.S. Zone. Led a cross-functional team to develop and implement the Perfect Store.

Chicago, IL, US

Led all aspects of sales planning, shopper marketing, and retail execution for the Eastern U.S. Area. As the voice of the sales strategy and execution process, responsibilities included leading a team of eight that provided sales support from a financial, insights, and execution lens.

St Louis, Missouri, US

• Challenge: Quickly learn and navigate a new organization and business model while delivering results.
• Leader of a $270 Million+ net revenue business that encompasses the four eastern Costco Regions and 10 direct reports: Midwest, Texas, Northeast, and Southeast.
• Wired directly to Costco VPGM and Assistant GM of each East Region. Led bi-annual department reviews with each Regional department buyer and respective buying teams.
• Initiated top to top meetings with key Cooler and Frozen Department vendors to illustrate the value of demo and collaborated on executing future events.
• Exceeded volume and revenue goals for 2018.

Purchase, New York, US

• Challenge: Continue to drive growth in a multi-year growth business model.
• Oversaw a $375 Million+ net revenue business that encompasses the national Club & E-commerce channels, the California Region, and NACP equipment procurement. Met or exceeded all Volume Plan targets for 2015.
• Administered an $11 Million+ trade budget by working directly with national Club & E-commerce channels, and California Region customer leads to develop consumer interfacing and sales-driven programs.
• Deconstructed the NACP equipment procurement process, and created a new streamlined system to minimize internal touch points and increase vendor efficiency.
• Recognized for Q1 2016 Starbucks Channel Development Team Award, Doubleshot – Supported driving Doubleshot Trademark +44% volume & 1.5 point increase in HH penetration in 2015.

Purchase, New York, US

• Challenge: Develop and publish Pepsi TM innovation selling materials to all sales leads 24 weeks before product launch.
• Advised & consulted Pepsi TM Brand Team on optimal go-to-market strategies that aligned category & brand requirements with channel specific retail execution priorities.
• Led a $10 Million+ Pepsi TM retail activation budget by working directly with Grocery, Drug, Mass, Club and Convenience & Gas national account leads along with the Pepsi TM Brand Team to create account specific.
• Created national sales stories & resources for all Pepsi TM innovation and marketing initiatives by incorporating shopper & consumer insights, category trends, and competitive analysis into a compelling customer sales.
• Delivered a 41% timing improvement in producing innovation selling materials in 2014 vs. prior year.

Purchase, New York, US

• Challenge: Grow revenue and improve in-store display execution by creating and selling-in incremental local programs to national accounts for sales teams to execute.
• Called on Mass Merchandiser & Club channels for PepsiCo’s California Region. 2012 account coverage: Costco, Sam’s Club, Target & Kmart.
• Previous account coverage: Albertsons Nor Cal, Lucky Supermarkets, Walgreens, CVS, and Rite Aid.
• Developed and led six separate cross marketing programs leveraging local prestige properties & product promotions to drive in-store display execution in support of Kmart’s Project Renaissance initiative. Programs.
• Created Target University, an internal sales course to educate front-line employees on improving service and understanding go-to market strategies at Target. Taught seventeen classes and scored “Green” in Vendor.
• 2012 account coverage revenue growth: 3.7% vs. prior year. Profit growth: 5.9% vs. prior year.

Purchase, New York, US

• Responsibilities
• Effectively led & managed a team of six Pre-Sell Reps (PSRs) to become partners with assigned customers via growing their beverage business.
• Trained and held PSRs accountable for superior trade execution & product quality by conducting formal in-store audits to maintain merchandising, Point-of-Purchase material, and product rotation standards.Accomplishments
• Created 2-way planning system to hold direct reports accountable for sales performance metrics and achieved recognition from VPGM as one of two sales managers market-wide that met his challenge of 75% distribution on.
• Coached a high potential PSR to a promotion into a Food Service Account Manager.
• Grew revenue 4.3% during first quarter in role.

Purchase, New York, US

• Responsibilities
• Partnered with local PepsiCo sales operation leaders to increase execution & account performance in 21 small format chain accounts.
• Account coverage: 7-Eleven, Chevron, Arco AM/PM, Circle K, Valero, and several independent key accounts. Accomplishments
• Restructured local wholesaler pricing architecture and incorporated promotion execution requirements that drove 6.5% profit growth vs. prior year.
• Targeted and signed a strategic multi-cultural key account to the top level merchandising contract which produced 32 feet of incremental display space that resulted in revenue growth of 263% vs. prior year.
• Revenue growth: 5.7%.

Richmond, Virginia, US

• Responsibilities
• Cultivated partnerships to drive program & contract performance with designated high volume accounts. Account coverage: Raley’s, Core-Mark Sacramento, Rite Aid, Tower Energy & More-4-Less.
• Provided recommendations to key management by identifying opportunities for growth & capitalizing on competitive market activities.Accomplishments
• Grew volume by 3% via developing strategic plans to implement sales programs, new brand distributions & merchandising agreements.

Richmond, Virginia, US

• Responsibilities
• Led a team of six Territory Sales Managers (TSMs) to responsibly sell & execute Philip Morris USA trade marketing programs & promotions.
• Provided direction to immediate management team & held peers accountable to meeting company sales objectives during the absence of a district manager.Accomplishments
• Identified & selected future talent and developed select individuals for advancement.

Richmond, Virginia, US

• Responsibilities
• Mentored & coached Territory Sales Managers (TSM) during their initial field training to strengthen their business acumen & ability to make effective sales calls.
• Trained TSMs against their development plans by assessing areas of opportunity and providing feedback based on field observations.Accomplishments
• Prepared & delivered an effective unit meeting that consisted of an overview of the business and incorporated skill building activities.

Richmond, Virginia, US

• Responsibilities
• Developed & fostered business partnerships with 120 retail accounts through financial consultation & implementation of company programs & promotions.
• Analyzed territory business by gathering & formatting relevant data and formulated strategies & tactics that were implemented to drive company share & volume.Accomplishments
• Increased overall territory company share & volume 4% and 5% respectively, equating to $425K in net sales.

Master Of Business Administration (Mba)

Bachelor’S Degree, Economics