Bob White's Location
Portland, Oregon, United States, United States
Bob White's Contact Details
Bob White work email
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Bob White personal email
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Bob White phone numbers
About Bob White
I am a professional marketer who has seen the marketing landscape evolve while helping clients plan, build and maintain customer experiences. I've successfully managed projects both large and small. People know me for staying level-headed when the pressure is on, and I'm not afraid to tackle complex problems. My specialities include the following: client communications, team collaboration, distilling client feedback, quality assurance, keeping teams motivated, managing priorities, working with different personalities, building timelines, budgeting, deliverable review management.
Bob White Work Experience Details
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Sr. Account ExecutiveOpus AgencyPortland, Or, Us -
Account DirectorEpsilon Jan 2023 - May 2024Portland, Oregon, United StatesResponsible for managing and leading the agency team in all aspects of project development and ensuring delivery of high-quality product standards. Work cross-functionally with client’s brands, technology teams, agencies, and internal teams to plan and deliver on email marketing strategy. Ensure overall client satisfaction through timely and accurate execution of all projects and frequent status communications.• Manage relationships with client senior manager and sponsors• Contribute to account planning process• Manage execution of account plans• Provide new and creative ways to approach solutions and engaged at varying levels of the organization to facilitate those solutions• Establish clear understanding of account KPIs• Ensure team adherence to processes and identify opportunities for improvement • General Management/Team Management -
Account DirectorData Axle May 2018 - Aug 2022Portland, Oregon AreaPrimary goal of retaining and expanding account footprint and cultivating strong relationships with clients. Performed role as both client advocate and adviser to the client. As Account Director, I had a strong focus on program growth and strategic thought leadership, overseeing day-to-day processes, issue management and resolution as well as program management. Promoted from role as Senior Account Manager and continued to exercise discretion and independent judgment relative to matters of significance. • Provided exceptional account support to build and maintain a positive partnership between the client and the company• Qualified and validated customer needs and developed solution criteria without consultation or direction• Identified potential client projects, proposed pricing, and managed negotiations and fulfillment• Worked in collaboration with clients and internal business units and/or third-party partners • Forecasted project revenues and accounted for billable activities monthly • Effectively communicated the value proposition to existing customers and lead periodic account reviews• Responsible for executing renewal and upgrade activities according to Company standards -
Senior Account ManagerYes Lifecycle Marketing Mar 2015 - Apr 2018Portland, Oregon AreaResponsible for owning existing client relationships, retaining and expanding the accounts by generating revenue through consultative selling, outstanding client service and cultivating strong relationships. As Senior Account Manager, I focused on program growth and strategic thought leadership, overseeing day-to-day processes, issue management and resolution as well as email program management. Exercised independent judgment relative to matters of significance and acted as an adviser to my clients.• Served as primary point of contact for servicing accounts.• Built and maintained a positive relationship between the client and the company.• Analyzed program metrics, qualified and validated customer-specific needs and develop solution criteria. • Maintained records of client interactions, detailing inquiries, complaints, comments, and action taken. • Identified and evaluated additional business opportunities with current clients to determine focus of growth. Proposed pricing and managed both negotiations and fulfillment.• Responsible for forecasting and tracking of sales revenues using customer relationship management (CRM) system. -
Account ManagerAha! Apr 2014 - Oct 2014Vancouver, WaResponsible for delighting clients by presenting creative strategies that achieve business goals and ensuring creative deliverables meet the established strategy, budget and schedule.• Serve as the primary point of contact for multiple projects and client relationships simultaneously, often in unrelated content areas• Develop strong client relationships and play a collaborative, consultative role in shaping client marketing strategies and initiatives• Develop relevant, persuasive cost estimates and proposals, and manage all projects within established scope, timeline and budget• Monitor, reconcile and proactively communicate time, cost or quality issues to client and internal managers• Actively participate in creative collaboration such as internal brainstorms and work sessions with clients -
Senior Account ManagerYesmail Apr 2012 - Mar 2014Portland, Oregon AreaHelped marketers evolve their customer relationships through intelligent interactions via technology, insights, and services.• Served as the main point of contact for client email production process, reporting, and list management. • Developed strong understanding of clients’ email program goals and worked with them to deliver contextually relevant digital communications. • Managed daily/weekly/periodic communication needs for the client. • Facilitated in the budgeting and invoicing process for clients. • Ensured all cross-functional teams adhered to production timelines with a heavy focus on quality control and operational efficiency. -
Project Manager/ProducerDachis Group Oct 2011 - Apr 2012Portland, Oregon AreaManaged all phases of application development for Facebook campaigns, including scoping and strategy, design, development, quality assurance, and deployment.• Collaborated with multiple agency leads throughout the U.S. to bring complex development projects to completion.• Worked with two external agency teams to complete both the design and development of a Facebook experience on Discover’s page. The tab experience, a partnership with Zynga, and associated media buy generated a 600K increase in Facebook ‘Likes’ for Discover.• Tracked project burn and progress on development cycle (both front-end and back-end).
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Freelance ProducerInstrument Sep 2011 - Oct 2011Portland, OregonSupported the Producer team at Instrument as a freelance resource. Helped the team in coordinating client deliverables and documenting details of digital marketing programs. -
Project ManagerWhite Horse May 2009 - Aug 2011Portland, OregonLed and managed an average of 6-12 simultaneous projects from start to finish, working directly with clients, creatives, programmers, user experience architects, and outside contractors.Duties included: • Strategized and collaborated with engineers to redesign corporate websites while balancing client wants with user needs on a tight timeline.• Scoped, planned, and built custom CMS that could handle multiple languages and be easily edited and administered by the end user. Facilitated on-site training post-launch to ensure client understanding of custom tool.• Worked with media and design teams to develop strategic digital media plans for clients that maintained the integrity of company branding message and design. • Helped create and deliver quarterly review presentations, with project analysis and future recommendations.• Delivered consistent client communication throughout life-cycle of projects, including: estimates, project plans, Statements of Work, and Change Orders.• Maintained high level of responsiveness while managing several clients with ongoing web maintenance needs. Tracked the monthly work on maintenance requests, and worked with team to plan and resource workload. • Responsible for handling client communication and team collaboration on monthly email campaigns. Monthly workload included sourcing and writing articles to feature in a newsletter format, developing monthly newsletter, and managing a WordPress website to release content. • Worked with team members daily to plan, coordinate, and track progress on projects.
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Project ManagerCuriosity Group Jun 2004 - May 2009Responsible for handling the creative execution of multiple e-mail marketing projects. Creative execution included communicating with client on strategy, reviewing copy and design comps, scheduling time internally to meet deadlines, and ensuring project meets both quality and budgeting demands of the agency.Duties included: • Ambassador for HP’s monthly Newsgram program. Maintained integrity of program by acting as liaison between the client’s objectives and Curiosity Group’s creative/technical teams.• Developed ability to foster client relationships and work collaboratively with team of creatives. • Created project estimates, Statements of Work, and timelines with project milestones. • Promoted from Project Coordinator to Project Manager.
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Buyer'S AssistantFred Meyer Sep 2001 - Jun 2004• Expanded responsibilities of position and increased team productivity by taking on work for multiple buying departments.• Researched buying trends, developed new methods for managing information, and outlined connections between advertisements and sales numbers.• Increased communication between buying staff and advertising department by creating new reports for analyzing business.
Bob White Skills
Email Marketing
Digital Marketing
Project Management
Budgets
Advertising
Marketing
Integrated Marketing
Management
Social Media Marketing
Account Management
Team Leadership
Digital Media
Microsoft Office
Online Marketing
Digital Strategy
Quality Assurance
Teamwork
Online Advertising
Problem Solving
Microsoft Excel
Web Analytics
Wordpress
Process Improvement
Analysis
Leadership
Vendor Management
Project Planning
Analytics
Cross Functional Team Leadership
Facebook
Editing
Mobile Marketing
Client Communications
Time Management
Software Documentation
Marketing Communications
Web Development
Seo
Content Strategy
Sem
Resource Management
Process Management
Manage Client Relationships
Sdlc
Budgeting
Testing
Documentation
Contract Management
Excel
User Acceptance Testing
Bob White Education Details
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Graduated Cum Laude Communication Studies. Minors In Both Sociology & Computer Science.
Frequently Asked Questions about Bob White
What company does Bob White work for?
Bob White works for Opus Agency
What is Bob White's role at the current company?
Bob White's current role is Sr. Account Executive.
What is Bob White's email address?
Bob White's email address is wh****@****ast.net
What is Bob White's direct phone number?
Bob White's direct phone number is +187793*****
What schools did Bob White attend?
Bob White attended Linfield College.
What are some of Bob White's interests?
Bob White has interest in Arts And Culture.
What skills is Bob White known for?
Bob White has skills like Email Marketing, Digital Marketing, Project Management, Budgets, Advertising, Marketing, Integrated Marketing, Management, Social Media Marketing, Account Management, Team Leadership, Digital Media.
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Bob White
Doctor Of Education (Ed.D.) Candidate Advancing Educational Practices And Innovation | Making A Meaningful Impact In Education | Fortune 500 Corporate Trainer | Suny FacultyBuffalo-Niagara Falls Area5buffalostate.edu, aol.com, buffalostate.edu, buffalostate.edu, thermofisher.com
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