As a consultant, I specialize in strategizing, directing, and optimizing the digital experience and inbound marketing. Brand and marketing insights and recommendations are illuminated from data driven strategies. A skilled marketing leader with a unique mix of experience in both consumer and B2B marketing, across startup, SMB, and enterprise environments. StrengthsBrand & Marketing Strategy and ManagementAnalytics Strategy, Execution, and InsightsExperience Strategy & OptimizationContent Strategy & OptimizationMarketing Technology Strategy & ExecutionProgram and Project Development & Management Process and Governance DesignOperations, Budgeting, PlanningAgency/Vendor Procurement & ManagementTeam Leadership & ManagementBackgroundA diverse background which has honed skills for big picture strategies that are solution focused, and enabled by agile execution in collaboration with stakeholders, marketing teams, and IT departments. The critical expertise in translating business objectives into digital strategies for the brand and customer experience goals, driven by an optimized tactical mix of the message, the channel, and the content.Proven success in strategizing marketing technology to deliver business value. Leading the researching, assessing, developing, and implementing of marketing technology solutions.
Listed skills include Marketing Strategy, Integrated Marketing, Product Management, User Experience, and 38 others.
