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As a consultant, I specialize in strategizing, directing, and optimizing the digital experience and inbound marketing. Brand and marketing insights and recommendations are illuminated from data driven strategies. A skilled marketing leader with a unique mix of experience in both consumer and B2B marketing, across startup, SMB, and enterprise environments. StrengthsBrand & Marketing Strategy and ManagementAnalytics Strategy, Execution, and InsightsExperience Strategy & OptimizationContent Strategy & OptimizationMarketing Technology Strategy & ExecutionProgram and Project Development & Management Process and Governance DesignOperations, Budgeting, PlanningAgency/Vendor Procurement & ManagementTeam Leadership & ManagementBackgroundA diverse background which has honed skills for big picture strategies that are solution focused, and enabled by agile execution in collaboration with stakeholders, marketing teams, and IT departments. The critical expertise in translating business objectives into digital strategies for the brand and customer experience goals, driven by an optimized tactical mix of the message, the channel, and the content.Proven success in strategizing marketing technology to deliver business value. Leading the researching, assessing, developing, and implementing of marketing technology solutions.
Bwg Marketing Consulting
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Marketing ConsultantBwg Marketing Consulting 2015 - PresentGreater New York City AreaBWG Marketing Consulting's mission is to build the Brand and accelerate business goals through the optimization of the Experience with data.The data driven experience approach is the foundation to understand the customer, and their engagement with the brand.We focus on Inbound Marketing strategies and tactics, User Experience, and the Measurement Frameworks for ongoing optimization. Experience in B2B and B2C, in Fortune 500 and startups.
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Sr. Director, MarketingCa Technologies 2001 - 2015Greater New York City AreaDeveloped and executed online strategies for CA Technologies website. Managed staff, budgets, and multiple professional agency partners, to meet business goals. • Designed and automated a standardized Measurement Framework and Dashboards for eight business units to inform analysis, optimization, and personalization of customer engagement.• Directed website Testing and Personalization Program to optimize the User Experience in various situations, increasing conversion rates by 10%, 46%, and 8% within six months. • Directed user experience strategies improving quarterly industry usability ranking from 6th to 3rd in 18 months. -
Vice President, Desktop ProductsViewpoint Digital 1998 - 2000San Francisco Bay AreaDirected the business strategy, product marketing, creative, sales, marketing communication, and business development for Viewpoint’s consumer software.• Created the marketing strategy; delivering a new website, communications strategy, and partnership development strategy to create awareness of the new product. • Initiated web promotion producing 12,000 demo downloads and 5 times traffic increase.• Directed business development; OEM licensing and co-marketing with vendors and partners, including IBM, Gateway, Intel and AMD.
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Director Of Licensing & OemVirgin Interactive Entertainment 1996 - 1998Greater Los Angeles AreaLong term licensing strategies for interactive computer and video games. Managed the OEM licensing, third party licensing, and non-retail sales. Developed third party distribution network in Latin America. Games included including The 7th Guest, Command & Conquer and Monopoly. -
ConsultantFusion Marketing 1993 - 1995Greater Los Angeles AreaEntertainment content consultant: online, new media, video game, music and home video. Delivered marketing and sales expertise to enhance existing, and new, products or services. Clients included Buena Vista Home Video, Sega, Virgin and Interactive Video Enterprises.
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Vice President Of MarketingColumbia Records 1983 - 1992Greater Los Angeles AreaDeveloped and managed the marketing for the 35 recording artists based on the West Coast, and for soundtracks with the film studios. Directed the West Coast Product Management, Television, Artist Development, Video and Publicity departments.
Bob Willcox Skills
Frequently Asked Questions about Bob Willcox
What company does Bob Willcox work for?
Bob Willcox works for Bwg Marketing Consulting
What is Bob Willcox's role at the current company?
Bob Willcox's current role is Marketing Consultant.
What is Bob Willcox's email address?
Bob Willcox's email address is bob.willcox@ca.com
What is Bob Willcox's direct phone number?
Bob Willcox's direct phone number is +163188*****
What skills is Bob Willcox known for?
Bob Willcox has skills like Marketing Strategy, Integrated Marketing, Product Management, User Experience, Program Management, Web Analytics, Data Analysis, Seo, Strategy, Content Marketing, Strategic Planning, B2b Marketing.
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