Bob Willcox

Bob Willcox Email and Phone Number

Marketing Consultant @
Bob Willcox's Location
New York City Metropolitan Area, United States
Bob Willcox's Contact Details

Bob Willcox work email

Bob Willcox personal email

About Bob Willcox

As a consultant, I specialize in strategizing, directing, and optimizing the digital experience and inbound marketing. Brand and marketing insights and recommendations are illuminated from data driven strategies. A skilled marketing leader with a unique mix of experience in both consumer and B2B marketing, across startup, SMB, and enterprise environments. StrengthsBrand & Marketing Strategy and ManagementAnalytics Strategy, Execution, and InsightsExperience Strategy & OptimizationContent Strategy & OptimizationMarketing Technology Strategy & ExecutionProgram and Project Development & Management Process and Governance DesignOperations, Budgeting, PlanningAgency/Vendor Procurement & ManagementTeam Leadership & ManagementBackgroundA diverse background which has honed skills for big picture strategies that are solution focused, and enabled by agile execution in collaboration with stakeholders, marketing teams, and IT departments. The critical expertise in translating business objectives into digital strategies for the brand and customer experience goals, driven by an optimized tactical mix of the message, the channel, and the content.Proven success in strategizing marketing technology to deliver business value. Leading the researching, assessing, developing, and implementing of marketing technology solutions.

Bob Willcox's Current Company Details
BWG Marketing Consulting

Bwg Marketing Consulting

Marketing Consultant
Bob Willcox Work Experience Details
  • Bwg Marketing Consulting
    Marketing Consultant
    Bwg Marketing Consulting 2015 - Present
    Greater New York City Area
    BWG Marketing Consulting's mission is to build the Brand and accelerate business goals through the optimization of the Experience with data.The data driven experience approach is the foundation to understand the customer, and their engagement with the brand.We focus on Inbound Marketing strategies and tactics, User Experience, and the Measurement Frameworks for ongoing optimization. Experience in B2B and B2C, in Fortune 500 and startups.
  • Ca Technologies
    Sr. Director, Marketing
    Ca Technologies 2001 - 2015
    Greater New York City Area
    Developed and executed online strategies for CA Technologies website. Managed staff, budgets, and multiple professional agency partners, to meet business goals. • Designed and automated a standardized Measurement Framework and Dashboards for eight business units to inform analysis, optimization, and personalization of customer engagement.• Directed website Testing and Personalization Program to optimize the User Experience in various situations, increasing conversion rates by 10%, 46%, and 8% within six months. • Directed user experience strategies improving quarterly industry usability ranking from 6th to 3rd in 18 months.
  • Viewpoint Digital
    Vice President, Desktop Products
    Viewpoint Digital 1998 - 2000
    San Francisco Bay Area
    Directed the business strategy, product marketing, creative, sales, marketing communication, and business development for Viewpoint’s consumer software.• Created the marketing strategy; delivering a new website, communications strategy, and partnership development strategy to create awareness of the new product. • Initiated web promotion producing 12,000 demo downloads and 5 times traffic increase.• Directed business development; OEM licensing and co-marketing with vendors and partners, including IBM, Gateway, Intel and AMD.
  • Virgin Interactive Entertainment
    Director Of Licensing & Oem
    Virgin Interactive Entertainment 1996 - 1998
    Greater Los Angeles Area
    Long term licensing strategies for interactive computer and video games. Managed the OEM licensing, third party licensing, and non-retail sales. Developed third party distribution network in Latin America. Games included including The 7th Guest, Command & Conquer and Monopoly.
  • Fusion Marketing
    Consultant
    Fusion Marketing 1993 - 1995
    Greater Los Angeles Area
    Entertainment content consultant: online, new media, video game, music and home video. Delivered marketing and sales expertise to enhance existing, and new, products or services. Clients included Buena Vista Home Video, Sega, Virgin and Interactive Video Enterprises.
  • Columbia Records
    Vice President Of Marketing
    Columbia Records 1983 - 1992
    Greater Los Angeles Area
    Developed and managed the marketing for the 35 recording artists based on the West Coast, and for soundtracks with the film studios. Directed the West Coast Product Management, Television, Artist Development, Video and Publicity departments.

Bob Willcox Skills

Marketing Strategy Integrated Marketing Product Management User Experience Program Management Web Analytics Data Analysis Seo Strategy Content Marketing Strategic Planning B2b Marketing Usability Web Marketing Product Marketing Business Development Interaction Design User Research Go To Market Strategy Online Marketing Web Project Management Online Research B2c Marketing Agency Relationship Management Omniture Cross Functional Team Leadership Content Strategy Website Development Music Marketing Internet Strategy Budget Forecasts Personalization Cross Channel Marketing Business Intelligence Business Process Digital Marketing Content Management Search Engine Optimization Business Analysis Project Management Vendor Management Customer Experience

Frequently Asked Questions about Bob Willcox

What company does Bob Willcox work for?

Bob Willcox works for Bwg Marketing Consulting

What is Bob Willcox's role at the current company?

Bob Willcox's current role is Marketing Consultant.

What is Bob Willcox's email address?

Bob Willcox's email address is bob.willcox@ca.com

What is Bob Willcox's direct phone number?

Bob Willcox's direct phone number is +163188*****

What skills is Bob Willcox known for?

Bob Willcox has skills like Marketing Strategy, Integrated Marketing, Product Management, User Experience, Program Management, Web Analytics, Data Analysis, Seo, Strategy, Content Marketing, Strategic Planning, B2b Marketing.

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