Bob Xu Email & Phone Number

Toronto, On, Ca

Canada

Toronto, Ontario, Canada

Obtained a runway slot in the 2023 fall New York Fashion Week through cold calling over 50 runway organizers.Created and sent over 500 cold emails per month to influencers for brand collab and promotions. Refining email copy every week seeing a 10% improvement in response rate and a 40% improvement in open rates. Assigned as the NA head for ITO overseeing sales and marketing, accruing 300K USD in initial funding. Acted as the expert for social channels and collaborated with the ads team to utilize A/B testing to redesign the social ads funnel and website landing page. Optimizing ads to $0.13CPC seeing a 35% MOM improvement in sales.

Toronto, Ontario, Canada

Worked in one of the most critical sales departments in Home Depot responsible for a large portion of overall store sales.Providing the best customer experience possible by building long-term relationships with 25+ high-caliber contractors, making them loyal customers. Going above and beyond when it comes to creating orders over $10,000 and meaningful solutions for their projects, while quickly identifying their needs and guiding them.Worked closely with more than 10 departments in the store as well to stay on top of new products or changes.

Toronto, Ontario, Canada

Proved demand generation and email marketing ability by securing over 100 loyal customers through email newsletter collection and upsell of auto services through email automation flows, building strong relationships.Worked with the owner to analyze current sales and marketing strategy to propose a campaign that involved more organic brand engagement and B2B clients with big brand car dealerships. The campaign generated a 30% sales increase and onboarded 2 new car dealerships (Hyundai and Genesis) in the area that send repairs to us. Canva and Adobe content creation to increase brand awareness/engagement with customers and suppliers.

Toronto, Ontario, Canada

Took on the role of written content creation and ad optimization for startup streetwear brand High Society Co. Embedded google analytics pixel on-site to track and analyze traffic data. Email marketing was also implemented reducing MOM ad spend by 10% without reducing site traffic or overall brand conversion. Established organic traffic funnels by creating free content about fashion on socials, growing socials by 10x.

Shanghai, China

Directly commended under the GM, aimed to reduce inventory data discrepancies for the last 4 years of import/export inventory covering over 100,000 products; Organized meetings with warehouse team to complete visual merchandising and confirmation of data; Successfully reduced inventory variation from double digits to +/- 7%; Established the new inventory management process, involving receiving and deliveries data coherence, standardizing the procedure for merchandise management. Also organized successful sponsorship events with the marketing team at 2 Shanghai 5-Star hotels: Proactively connected with key account potential customers.

Suzhou, Jiangsu, China

Shadowed the GM to participate in company mid-level management meetings and various project development programs, exposed to real global company daily operations under the GM’s mentorshipAssigned as a member of a continuous improvement project team for the alkaline chemical pre-coats' replacement, worked with team members to collect & analyze the statistical data, met government pollution requirements, and successfully achieved a 10% annual cost reduction. Recognized results and team player spirit well accepted by the organization, issued an official recommendation letter by the GM at the end.Worked with the waste management sector using CAD to map the structural layout design of a new waste storage warehouse. The task was completed to pass through further development.

Shanghai, China

Shanghai, China

Undergraduate Degree, Economics And Environmental Science (Double Major), Distinction

Ib Diploma (International Baccalaureate)