I am grateful and excited to have advanced to the position of Associate Account Director. This role has allowed me to grow into a strong leader, making wise decisions and understanding the broader macro landscape. I’ve focused on understanding each member of my team and nurturing their development (my account team has grown to 10 members). Also, my primary focus is on devising business strategies to drive growth and ensure our continued success.

My boss trusted me and promoted me to the role of Senior Account Manager. In this position, I was given the significant responsibility of driving business growth, overseeing KPIs for each project, and managing & nurturing a team that expanded to include 4-6 members. This role required me to balance strategic oversight with hands-on leadership, ensuring both the success of our projects and the development of my team.

I moved to Crimson, the sister company of Redcomm, where I joined a small but dynamic team of around 15 people. From the moment I arrived, I felt a strong sense of belonging and an eagerness to grow. At Crimson, I gained invaluable experience and insights:+ Lean Team Dynamics: I learned how to effectively manage and execute projects with a lean team, ensuring not only that the job was done but that it was done well.+ Broadened Expertise: My role expanded beyond digital marketing as I delved into public relations, enriching my skill set and perspective.+ Brand Management: I handled a diverse portfolio of over 30 brands (local and international), including Dulux, Samyang, Kecap Sedaap, OCBC NISP, Kemenpar, Tokopedia, Grab, Red Hat, Indomie, Komodo, Ciptadent, Zinc, and etc.+ Successful Pitches: I actively participated in numerous pitches, securing several new brands and projects for the company.+ Building Foundations: I established the foundational elements of the account management function, including SOPs, workflows, KPIs, a clear vision and mission, & etc.At Crimson, I didn’t just focus on my job description or role; I adopted a founder’s mindset, giving 101% to contribute to the company’s growth, both internally and in terms of business development.

In my previous two companies, I consistently earned the trust of my bosses and teams to manage high-stakes and dedicated projects. At Redcomm, my boss entrusted me with the Samsung project—widely recognized as one of the most complex and demanding undertakings.As an Account Manager, my role extended beyond just managing the client and project: social media maintenance and digital campaigns for Samsung Galaxy A and Samsung Home Appliances. I also took on the responsibility of preparing strategies, motivating the team, and addressing technical and operational aspects to enhance team effectiveness and efficiency in tackling these challenges.This experience significantly contributed to my professional growth, sharpening my skills and deepening my expertise in managing intricate and large-scale projects.

I advanced to a new chapter in my career as an Account Manager, where my responsibilities extended beyond client handling and project management. In this role, I was entrusted with nurturing and building a team under my leadership. I take pride in setting a clear vision and guiding my team to achieve their individual goals, the objectives of the account team, and the overall company mission. This position also provided me with the opportunity to gain a deeper understanding of the business at a macro level, further enriching my professional journey.

I joined the esteemed local agency KlixDigital/SemutApi/SAC. I advanced my career to the position of Senior Account Executive. This role introduced me to new challenges that significantly expanded my expertise, allowing me to collaborate with a diverse range of prominent brands across various industries.Key Projects and Achievements:+ Otsuka Company (Soyjoy, Pocari Sweat): Led social media maintenance, app development, and digital campaigns, ensuring a strong and engaging brand presence.+ BCA: Managed the complex and large-scale revamp of the bca.co.id website, one of the most significant digital projects I handled, alongside other digital campaign projects.+ Djarum Group: Contributed to impactful initiatives such as Djarum Trees for Life and Djarum Foundation, with a focus on content development and website maintenance.+ Prudential: Built Prudential's social media presence from the ground up, establishing the foundation and standards necessary to compete effectively in the insurance sector.+ MLDSPOT: Developed and executed integrated campaigns that seamlessly connected online and offline efforts. This was one of the most complex and challenging projects I managed.+ Smartfren: Oversaw digital marketing efforts integrated with offline initiatives, including numerous events, promotions, and community engagements for all Smartfren products.+ Rebranding SemutApi to SAC: Played a pivotal role in the rebranding process, helping to transition and elevate the agency’s identity.+ Opini.id: Led digital campaign efforts, enhancing the platform’s visibility and engagement.+ GDP Venture: Directed branding, website development, and photo production for all C-level executives across GDP Venture’s portfolio of companies.+ Nabati Group (Nabati & Rolls): Managed social media maintenance, driving increased brand engagement.+ Jenderal Soedirman Film: My first film project, where I developed and executed a comprehensive marketing and PR strategy.

I began my professional career at XM Gravity (which was rebranded as Mirum in 2015) while still completing my university studies. Driven by a desire to deepen my knowledge and experience in the digital space, I took on the role of Account Executive, where I was dedicated to managing a range of Nestlé Nutrition projects. My responsibilities spanned social media maintenance, website production, digital campaigns, KOL management, video production, and more, for brands such as Nestlé MOM & me, Nestlé NAN pHPro, Nestlé Lactogen, and Cerelac.In addition to my work with Nestlé, I also managed other brands, including Acuvue, and played a key role in winning the WePlay pitch alongside my team.My time at XM Gravity was marked by a commitment to learning and growth, laying a strong foundation for my career in digital marketing.

From Jogja to Jakarta, I began my journey into digital marketing with an internship at XM Gravity, one of the top local agencies in Indonesia, especially in the digital field (at the time).During my internship at XM Gravity as an account executive, I took the role seriously and was eager to learn and explore as much as possible.My responsibilities included managing and maintaining projects, ensuring their success, and handling influencer management. I worked on various projects for renowned brands such as XL, Tresemme, Fiesta, Chat On, Sunsilk, and Dulux.This experience marked a significant step in my professional development, providing me with valuable insights and skills in the digital marketing field.

While studying at university, I was given the opportunity to join Mara Advertising, a local advertising agency in Yogyakarta, as a freelance creative and strategist.This opportunity arose due to my connections, abilities, courage, strong willingness to learn and explore, and creative work experience at Bohlam Adv (a student agency at Atma Jaya Yogyakarta University).In this role, I assisted with pitching for various local brands, such as Prosteo milk, covering everything from research and ideation to execution.This marked the beginning of my journey into the professional world.