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I bring strategic thinking to help clients improve their businesses by understanding where they are and help them create a journey map to where they want to go. Digital tech enablement and consumer-centric approaches expose growth opportunities and minimize roadblocks. Accelerate your path to digital/strategic/business maturityI am a tech/business hybrid working for Fortune 10 most of my career. This gave me breadth and depth in understanding how to manage, lead, and grow a business as a Senior Executive. With this expertise, I built the most successful P&L business in Optum Consulting servicing HCPs, Pharma, and Payers. An engineer capable of problem-solving coupled with advanced business skills to grow a business that produces a strong margin.Wrote a book on patient engagement to reduce chronic diseases by understanding human behavior in decision-making, digital tech, and ultra-personalization. Invented the GOST model to show how to plan with strategic intent. What makes me tick ... passion that helps everyone succeed. DEEP EXPERTISE - PROVEN RESULTS✔ Accelerated business growth in difficult and complex markets - telecom and healthcare✔ Marketing and messaging + go to market✔ Over $800 Million in high-tech enterprise sales✔ 3 Patents and 4 inventions - I transform ideas into concepts and innovative products✔ Innovation: 1st Voice Gateway platform (e.g. Alexa), AudioRunner app (e.g. iTunes), 1st 3G mobile phone at Bell Labs✔ High-level solution architecture guiding C suite to grow and expand in new areas - UnitedHealth✔ Increased high-tech product adoption through unique customer experiences and best-in-class UX.✔ Domain knowledge: Healthcare, Life Sciences, Telecom, High TechI can be your bridge between your business, customers, and technology to achieve success.It all starts with an idea. Be curious.
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FounderStudio Iq LlcNew York, Ny, Us
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Client PartnerCognizant Jan 2023 - PresentTeaneck, New Jersey, Us• Life Sciences technology sales, solutions, support, and implementation for large pharma with $50 Mn+ in annual TCV.• Advisory, engagement, and strategic programs in automation, GenAI, and innovation for commercial business, technology, and R&D.• Coordinate IT and business services into cohesive solutions: Digital engineering, CX/UX and engagement, AI, data, analytics, automation, IoT, cloud, expert services, and consulting.• Build strategic partner programs leveraging the company's capability to accelerate the client's business. • Provide thought leadership, innovation, and guidance in LS. -
Technology Advisory BoardCare To Caregiver 2015 - Present• Designed mobile caregiver PoC. Ready access to caregiver tools and information.• Digital technology and experience strategy advisory.
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FounderStudio Iq Llc 2014 - PresentExecutive Consulting for sales, marketing, innovation, strategy, business plans, and operations.Intelligent solutions to GROW YOUR BUSINESS • Marketing: strategy, messaging, GTM, market penetration, sales enablement, and automation.• Optimize and automate operations with digital excellence (methods, COEs, strategy).• Client received over 20% increase in revenue growth in 1 year following strategic advice. Built campaigns, messaging, and product shaping.• Use cases for healthcare. (cold chain, remote patient monitoring, consolidated cancer information sharing)• New lecture/workshop series. Building Leaders: Diversity & Inclusion, organizational thinking, and leading to foundational leadership.
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Director EcmNewgen Software Sep 2021 - Oct 2022New Delhi, Delhi, In• High Tech Sales and advisory for document management systems in the insurance sector.• RFP award for large global ECM solution. -
Executive Advisor, Life Sciences, Payer, ProviderAppian Corporation 2018 - 2020Mclean, Virginia, UsStrategic Advisor and executive sponsor assisting senior executives in Healthcare with digital solutions by transforming strategic ideas into concept models for growth using a low code platform.• Assist Sales Executives in generating revenue and expansion.• Workshops for problem resolution, requirements, concept models, and solution architecture.• Use cases in Healthcare.• Account remediation.• Mentor for women employee program. -
Senior Director - Enterprise Sales Life SciencesAppian Corporation 2016 - 2018Mclean, Virginia, Us• Low code platform for Sanofi and Bristol-Myers Squibb.• MVP in production for P2P application with 90,000 users. - Sanofi• Within 1 year, our vendor satisfaction metrics moved from YELLOW/RED to all GREEN• New AI/ML and IoT apps for expanded uses in Life Sciences.• Led the Appian message shift from BPM to digital transformation.
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Author And SpeakerCareer Break Mar 2014 - Jun 2016London, London, Gb• Author of book: “Commercializing Consumer Engagement”. How to engage people in making better health decisions by understanding human behaviors and employing digital techniques. Use ultra-personalization that drive people toward treatment that reduces chronic diseases. New GOST model on how to move from Goals to Tactics, data planes for personalization, and mind molecule model to understand how people’s behavior to engage them. • On the US speaker circuit at key HC industry events discussing digital engagement and customer centricity. Keynote speaker, event chair, panels, book signings, and private company events. -
Healthcare Practice LeadParagon Feb 2013 - Mar 2014Cranford, Nj, UsConsulting services to healthcare payers as a start-up practice.• First call resolution (FCR) and CX workshop for Horizon Blue.• Architect and study for consumer-centric retail health business models for healthcare payers. • Strategic analysis on mobile for Horizon Blue.• Built mobile medication adherence PoC model for Merck. -
Vice President - Professional Services PracticeOptum Jul 2007 - Nov 2012Eden Prairie , Mn, Us• VP Customer Experience and Engagement P&L practice for Optum and Executive Advocate for customer-centric corporate initiatives.• Build a new thriving Professional Services practice in Optum Consulting. Highest profitability and YOY revenue growth. After 2 years, pivoted the business from design to solutions to achieve a greater margin.• App Dev, portal design, UX design, VDP, and staff aug for Life Sciences, Payers, and HCPs. Built organization of BAs, UI/UXs, Developers, Architects, QA Testers, and Project Mgmt. for professional services.• The business achieved a 4.85 out of 5 customer satisfaction rating over 5 years• Senior executive culture facilitator driving behavioral change to go from $100 Bn to $200 Bn. • Invention: Designed/built a biometric engagement platform shown at CES 2012. Backed by CMO. Captured hard and soft vitals for users while aggregating data for an overall view of the population's health at large institutions.• My group redesigned myuhc.com, broker, employer, and provider portals. Our clients included John Hopkins, Kaiser Permanente, BUPA, and 20+ more. -
Sr. Director, Innovation Lab - Solution Architect To C SuiteUnitedhealth Group Jun 2005 - Jul 2007Us• Business solution architect and consultant to C Suite for new offers, programs, and initiatives for market penetration. Requirements, tech integration, and PoCs. • OpenGate initiative for C Suite enabling consumer market entry for health services.• Solution architect for Exante CEO on the integrated smart card initiative.• Solution architect for customer experience program to consolidate 150+ sites. Design and prototype.• Redesign of myuhc.com with 5 Mn users. Fixed derailed program. Reduced call center calls. -
PresidentStudio Iq Llc Dec 2001 - Jun 2005Intelligent communication solutions and online application development• Application development. Lucent Tech contracts. Requirements, design, and build.• New software products/services: Corporate Radio System, Online Survey Services, eCommerce system.
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Head Of Advanced Mobile Media - Bell LabsBell Labs - Lucent Technologies Jan 1999 - Jul 200150 person team. Ideation, operations, design, test, and development. Bleeding edge tech in the Bell labs style of innovation. • Led entry into new mobile internet data market for company. - Team Built carrier-grade Voice Gateway and information delivery, Mobile Media Platform that integrated voice (ASR, TTS), alerting, content acquisition. - Ideation, theory, concept, reqs, solution architecture, POC, design, agile dev, test, and productization.• Wireless sensor (IoT) concept models using hierachical architecture and limited AI on sensor layers.. Farming and healthcare.• Created Application Developer’s program to accelerate adoption of the Mobile Media Platform. - Concept mode, operations, test/dev systems, support, partner mgmt.• Invented new mobile app, AudioRunner™, personalized audio content delivery via voice. Pre-iTunes. - Ideation, theory, concept, reqs, architecture, POC, design, and agile dev.• Built multi-million $ Innovation Center and Digital COE for idea incubator, rapid prototyping, and product design.
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Cio Wireless Bu - LucentBell Labs - Lucent Technologies Oct 1996 - Jan 1999• Created Innovation Lab (COE) supporting global events and organizations. Internet, and wireless.• Transformed Wireless BUs to adopt digital methods and internet earning 900% ROI. • Created new End-User Computer Services supporting 50,000 employees. • Deployed first Exchange server in AT&T/Lucent• Solution arch, requirements, design, build, and operations for the largest US intranet site - Lucent.• Corporate content consolidation while extending company-wide access saving $10's of thousands.• Corporate portal management and streaming services for AT&T.• Created Lucent Web Radio: 24x7 automated corporate communications/training services and platform.• Elected to Leadership Development Program – the top 1%. Elected to corporate officer pool.
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Head Of Wireless Product MarketingAt&T 1993 - 1996Dallas, Tx, Us• Managed the global $3-4 billion wireless product portfolio.• Strategy, emerging tech products, customer requirements/VOC, customer success/CSAT• Changed from tech to market-driven products - increased market share from 10% to 50% market share.• Go to market with new digital tech for a dominant market position against competition.• Support global sales team with business development, training, sales tools, events, and Marcom for products using Digital tech. -
Enterprise Sales & Partner ManagementAt&T 1991 - 1993Dallas, Tx, Us• Architected and negotiated mega-deal worth $200 Mn with NYNEX Mobile for cell site infrastructure. • Co-directed and funded 50% of AT&T/NYNEX $2 Mn joint marketing campaign on Reliability to protect against digital threats.• Transmission equipment and 5ESS switch sales• Data equipment sales• EMEA Large international cable and wire sales• $100 Mn/yr domestic VAR program - intelligent wiring systems• Operational US region reduction from 5 to 1• Elected to Leadership Development Program - top 1% of the workforce. Elected to corporate officer pool.
Bob Yurkovic Skills
Bob Yurkovic Education Details
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Lehigh UniversityElectrical Engineering And Computer Science -
Sponsored By Lucent Technologies - Bell LabsPatent Generation
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American Management AssociationFinance
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Sponsored By At&TLeadership
Frequently Asked Questions about Bob Yurkovic
What company does Bob Yurkovic work for?
Bob Yurkovic works for Studio Iq Llc
What is Bob Yurkovic's role at the current company?
Bob Yurkovic's current role is Founder.
What is Bob Yurkovic's email address?
Bob Yurkovic's email address is bo****@****oft.com
What is Bob Yurkovic's direct phone number?
Bob Yurkovic's direct phone number is +164725*****
What schools did Bob Yurkovic attend?
Bob Yurkovic attended Lehigh University, Sponsored By Lucent Technologies - Bell Labs, American Management Association, Sponsored By At&t.
What are some of Bob Yurkovic's interests?
Bob Yurkovic has interest in Environment.
What skills is Bob Yurkovic known for?
Bob Yurkovic has skills like Strategy, Program Management, Crm, Product Marketing, Management, Leadership, Start Ups, Business Strategy, Cross Functional Team Leadership, Executive Management, Process Improvement, Strategic Planning.
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