Bob Zammit Email & Phone Number

Ann Arbor, Mi, Us

Ann Arbor, Michigan, United States

The Stewardship Network is a great non-profit organization with a long-established history of being something like a record label for regional conservation groups. Just as the indie bands of my past preferred to spend their energies making music (but got stuck doing promotions, booking shows, funding their own albums, etc.), groups within TSN rely on them to organize, pool, and amplify their impacts so they can focus on the vital conservation work that our planet so desperately needs. In my role, I head marketing and communications for the organization and I'm delighted to be here.

Michigan, United States

This group of experts (and somehow, me) supports MEC Comms as an advisory body, providing general feedback and broad guidance on communications objectives with consideration of audience, purpose, and utility for the team's deliverables.

Redmond, Wa

At Xbox, the IMC (Integrated Marketing Communications) team is responsible for above-the-line communications including TV commercials, online videos, and assorted paid media assets. IMCs are attached to a small number of specific games to follow them throughout their lifecycle and to unite the extraordinary powers of our many sister teams with a cohesive cross-channel strategy. In my time here I proudly contributed meaningfully to the successes of the titles and events below plus Avowed, CrossfireX, Wasteland 3, and more.::::::::::::::::::::::::::::::::::::::::::::::GROUNDED | From naming and logo to our surprise announce at X019 to our show-stealing “Cyberpunk” trailer at the 2020 Xbox Games Showcase, leading the Marketing Communications for this new IP was an absolute delight. We established our voice, we took big risks creatively, and this “little” game made by a handful of talented developers launched to extraordinarily BIG success.QUANT IMPACT = shattered expectations with three million players in the first three weeks::::::::::::::::::::::::::::::::::::::::::::::X018 | Stretching to serve as the Event Promotions and Reporting IMC for an entirely new Event for Xbox meant working with some of the brightest minds in the company to develop core strategies, KPIs, naming and branding elements, and a robust, global promotions plan through organic channels and paid media. It was difficult, but X018 was a huge success that forged a new annual tradition.QUANT IMPACT = beat our ambitious target for total views by 37% ::::::::::::::::::::::::::::::::::::::::::::::PLAYERUNKNOWN'S BATTLEGROUNDS (PUBG) | Starting this adventure off the wildest way imaginable, I worked with PUBG Corp, Product Marketing, PR, and all my owned-channel brethren to help bring this worldwide PC phenomenon to consoles.QUANT IMPACT = paid media Campaign Recognition measured 39% above the high Xbox benchmark, with double digit incremental impact on Awareness and Purchase Intent

Redmond, Wa

LEVEL UP!+ Responsible for leading Xbox 1st and 3rd party games CRM as before, now centralized and serving 16 top geographies+ Responsible for leading Xbox 1st and 3rd party game add-ons CRM, same global footprint as above+ Responsible for realigning and managing the Xbox Week in Review in the US (weekly serial communications)+ Coordinating efforts across a larger armada of agency and staff vendors+ Increased responsibility for representing the team internally and externally + Now using three (THREE!) computer monitors because I'm ridiculousQUANT IMPACT = strong custom campaign engagement overall (20.3% OR, 5.2% CTOR) and incremental revenues 2X - 13X our marketing investments (depending on the period and the program)Direct marketing lead for Core gaming including:[FY18]• Assassin's Creed Origins• Middle-Earth: Shadow of War• Cuphead• Star Wars Battlefront II• Life is Strange: Before the Storm• FIFA 18• Call of Duty WWII[FY17]• Gears of War 4• Dead Rising 4• Forza Horizon 3• Battlefield 1• Final Fantasy XV• FIFA 17• Titanfall 2• Mass Effect: Andromeda• Injustice 2• TEKKEN 7

Redmond, Wa

After three years serving the Xbox Consumer Engagement team as their agency's strategy lead, I was honored to join the dark side as a full-time Microsoft Windows and Devices Group marketer. There were many solid reasons to take this step, not the least of which was the ample supply of free Diet Cherry Cokes in the break room kitchens.Major launches:• Xbox One | Direct marketing lead for all launch titles • Surface Pro 3 | Direct marketing lead for Acquisitions, Welcome & Onboarding program Direct marketing lead for Core gaming including:[FY16]• Halo 5: Guardians• Rise of the Tomb Raider• Gears of War: Ultimate Edition• Quantum Break• Fallout 4• The Division• Star Wars Battlefront• Dark Souls III• Mirror's Edge Catalyst• Overwatch[FY15]• Sunset Overdrive• Destiny• Halo: The Master Chief Collection• Evolve• Dragon Age: Inquisition• Assassin's Creed Unity[FY14]• Titanfall• Dead Rising 3• Ryse: Son of Rome• Call of Duty: Ghosts• Battlefield 4• Grand Theft Auto VOther assorted points of pride:• Improved title planning and opportunity identification for the greater Xbox Marketing org with data-driven segmentation strategies now leveraged across channels and disciplines• Was entrusted to manage and sharpen the overall focus of our prolific Xbox serial communications• Forged alliances across the organization to completely reboot Xbox Welcome & Onboarding programs• Successfully managed Games with Gold from an idea through launch, wide adoption, and full inclusion in Xbox Live Gold• Served as Marcom lead for a very cool, very unannounced technology• Frequent, successful presenter to visiting partners• Passionate, leading member of the WDG volunteer team dedicated to improving morale and work:life balance

Greater Seattle Area

LEVEL UP:+ Management role (direct reports)+ Increased responsibility for Client satisfaction+ Increased influence in direction of the Agency+ Increased participation in new lines of business+ Increased duties in thought leadership and innovation• Cited in multiple industry journals, resulting in positive press for client and agency alike • Called upon to support initiatives for T-Mobile and Group Health clients

Greater Seattle Area

At Wunderman I served as lead strategist on their stable of Microsoft consumer-audience accounts including Xbox: Consumer Engagement (my main clients), Windows Live, Zune, Games for Windows, and Microsoft Hardware. In addition, I was granted the opportunity to work on projects for the Microsoft Office team and Windows Phone. On a typical day, my job was to translate the business goals and requirements of these teams into creative briefs and briefings that inspire our Creative teams to do their best work. Our process required me to stay up to date and deeply in the brain of consumer audiences that I might filter all appeals and value propositions critically through the mind of the customer.In addition, I was invited to participate in significant strategic initiatives by Microsoft clients on topics including subscriber retention, customer engagement, industry and competitor analyses, and major launches including Kinect for Xbox 360, Windows Live Wave 4, and many blockbuster gaming titles including Halo: Reach, Call of Duty: Black Ops, and Gears of War 3.Within the walls of the agency itself, I was a proud member of teams responsible for both new business pitches and internal process training. In 2010, I was one of two contributing strategists for a project called "Sound of Code" and helped to win funding from Microsoft's Digital Marketing Leadership Team (DMLT) for the innovative concept. In 2011, Sound of Code received the global Lester Wunderman People's Choice Award and its execution (an interface for developers that turned real lines of working code into original musical compositions) was heralded as "a truly breakthrough idea."

Greater Seattle Area

[2011] Board President• Chair of the Organizational Health Committee• First ED hire and first office space lease agreement• Continued program expansion• Concluded my three-year Board term with a smooth transition to my successor[2010] Vice President• Chair of the Strategic Planning Committee• Managed explosive growth in the regional popularity of this programming[2009] Treasurer• Chair of the Finance Committee• Built scrappy budgetary systems from scratch to sustain first-year programming• Attained 501(c)3 status Since 2012, I have remained a volunteer, a donor, a vocal advocate, an advisor (and an occasional drum tech) to the organization.\m/ THE MISSION \m/"Empowering girls, women, and gender non-conforming individuals to engage their creative potential through music."

Seattle, Washington, United States

• Assisted Principal Joe LePla with research, editing, layout, case studies, and online business opportunities for his newest book on internal branding• Implemented new CRM system; optimizing communications with clients and prospects• Supported client meetings on campus with Microsoft XNA team

Seattle, Washington, United States

• Contributed to all firm accounts for leading brand strategy firm with clients ranging from technology (Microsoft, Attachmate) to health care (Group Health, Mayo Clinic) to financial services (Freestone Capital Management, Group Health Credit Union) to non-profits (Kitsap Humane Society, Northwest Academy for Exceptional Children) • Involved at all levels from high-level strategies to mundane entrepreneurial realities on projects including naming, tagline creation, work proposals, ad design, competitive analysis, market research, brand interviews, blogging, and social networking• Surpassed expectations by combining MBA analytics with blue collar work ethic and humility

Nevada, California, New Zealand

Professional Musician [Queenstown, New Zealand]• Performed 4-6 nights per week with professional rock cover band• Managed the erratic personalities of both musicians and club owners to all parties’ mutual benefitCo-owner / Manager of Epicenter Music Shop [Chico, CA]• Organized private investment, formed partnership, and crafted viable business plan with two other young entrepreneurs• Opened and operated small music retail and service shop providing accessories, repairs, and lessons, breaking even by our fourth month of operations and reaching profitability by third quarter• Built database of local musicians’ preferences which minimized unpopular floor stock• Pioneered local artist consignment program to increase customer loyalty• Taught free weekly drum class on site to increase both foot traffic and community goodwillDrum teacher [Reno, NV]• Percussion instructor (high school & middle school groups)• Private lessons (all ages)

Mba, Marketing And Strategy

Activities and Societies: Net Impact, Honor Council [Co-Chair], Leadership Fellow, Board Fellow, Student Ambassador, Marketing Club.

Ba, Music And Political Science

Activities and Societies: Presidential Scholarship, Music scholarships, USAC study abroad program to Malta, Honors collegeGo Wolf Pack!