Jacob Parry Email & Phone Number

Huntington Beach, California, Us

•Responsible for annual marketing plan, strategy and team•Identify and plan differentiated and impactful marketing strategies/materials•Build, manage and coach a high-performing marketing team•Drive the implementation of marketing campaigns that meet business objectives and drive leads•Direct and support market research collection, analysis, and interpretation of market data for short- and long-term market forecasts and reports•Work closely with the sales department to align sales and marketing strategies•Manage marketing budget and expenditures•Maintain brand standards and ensure compliance across all marketing and communications channels•Identify competitors and evaluate their strategies and positioning and devise counter-strategies

Below The Fold is the most honest and raw digital marketing podcast around. Digital marketers sitting around a table, talking about what they do best.

Provo, Ut, Us

Comms 315, Intro to SEO and Analytics

Lehi, Utah, Us

• Provide strategic guidance and leadership to grow digital marketing capabilities• Create, develop and present the digital marketing strategy to the members of our executive leadership team.• Develop digital marketing solutions for specific business initiatives, primarily focused on new customer acquisition• Manage the relationships and communications for all leadership and vendors working within the Digital Marketing team• Plan digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising• Be hands-on in executing all facets of digital work; and mentor digital staff• Continuously evaluate, innovate and evolve Vivint Solar's digital marketing capability and results• Be the subject-matter expert for digital marketing to senior leadership• Identify and develop strategic partnerships with technology vendors to increase efficiency and/or effectiveness of digital marketing services• Provide updates and progress reports to company leadership

Pleasant Grove, Utah, Us

• Oversee marketing operations and online branding techniques for Kenect, from brainstorming ideas to implementing large-scale plans• Conduct research and analyze trends for our product to develop marketing strategies and onboard new technology/tools.• Owns all lead flow processes, along with all lead scoring programs • Manages marketing databases and connections between CRM and Salesforce• Supervises the marketing team, including freelancers, consultants, and other vendors• Coordinates with the sales team to avoid duplicated efforts

Provo, Ut, Us

* Working with marketing operations, educating internal partners on current industry trends and driving innovation and best practice implementation* Working inside Salesforce, managing marketing databases and visualization through Tableau.* Work with internal and external partners to develop, localize and test new ad copy, banners, content and landing pages* Manage vendor and agency relationships to ensure flawless execution and alignment with overall goals* Partner with other marketing channels to develop integrated campaign plans, align with promotional calendars, and support other company initiatives* Create forecasts and scenario models for spend and expected return from marketplace conditions, trends, competitor activity, promotions, and other variables to inform annual, monthly, and weekly planning* Direct a team of managers to maximize performance across multiple platforms, exceeding KPI goals and maximizing return on ad spend* Train and further team members' careers* Engage in all aspects of the recruitment, interviewing, hiring, and developing process for the team

Provo, Ut, Us

I manage a team of digital marketers who specialize in the following:-Website architecture, content, linking and other factors that improve SEO positions for target keywords.-Ongoing keyword discovery, expansion and optimization-Research and implementation of search engine optimization best practices-Working with the development team to ensure SEO best practices are properly implemented on newly developed code-Working with editorial and marketing teams to drive SEO in content creation and content programming-Manage online reputation management on a national and local scale-Copywriting and building out editorial calendars for all website assets

Provo, Ut, Us

Market Campus is a 9 week digital marketing boot camp. As an instructor, I train students to become proficient digital marketers giving them a jump start in that field. Topics covered are broken into 3 sections:1. Search Engine Optimization2. Content Creation and Promotion3. Social MediaFor a full list of course content, visit marketcampus.com/learn/

Salt Lake City, Utah, Us

Major achievements while working at Myriad:-Developed the myRisk App, a resource that provides a comprehensive overview on clinical information associated with Myriad’s myRisk hereditary cancer test. The app generated over $5M in incremental revenue within the first 9 months of deployment.-Launched Myriad's Find a Provider Tool, a patient facing digital lead capturing initiative, which generated ~2k leads within the first 3 months. With over a 2% conversion rate, it is one of our best converting tools.-Increased the amount of total traffic going to our core commercial websites by an average of 83% through various SEM tactics.-Optimized the conversion rates on all our major PLPs with increased conversion rates as high as 487% by employing A/B testing best practices.

Lehi, Utah, Us

Major achievements while working at 97th Floor:-Silver Stevie Award - September 2014 - Awarded in the Marketing Campaign of the Year category: "The Coolest Companies to Work For" Campaign (See below)-Presenter at SLC | SEM - "Tips for Growing a Sustainable Link Garden" - April 2013 (See below)-DIY (Design It Yourself) Wedding Dress Infographic - Storymix Media - Over 200k repins on Pinterest.Other responsibilities: -Manage full service digital marketing efforts by providing strategic leadership to a team of professionals. -Lead digital marketing strategy creation, maintain and manage all campaign efforts.-Have introduced an approach to incorporating social media optimization to augment the traditional digital marketing offerings already in place.-Participate in efforts to develop in-house tools to automate and streamline digital marketing related activities to increase profitability while providing more value to clients.-Determine the strategy and execute the tactics necessary to drive traffic to websites with the ultimate goal of delivering a positive ROI via conversions and leads.

Salt Lake City, Ut, Us

-Wrote and published the Institutes Social Media Plan-Responsible for the planning and execution of several client events with attendance of over 100 people-Contributed to the design and success of the Institute’s website-Worked on optimizing the website to raise not only its page rank, but also its position on google-Wrote several news releases that got published in multiple newspapers and online news sources