Developing Services&Solutions.

1) Implementation of a unified digital customer account across all the company's touchpoints. 2) Launch of coupon based promotions to introduce the MediaMarkt App in the omni-channel customer journey. 3) Launch of a self-service mobile diagnostic App to boost the repair business.

Managing projects in the Digital Experience team: - creation of chatbots for voice assistants- creation of an e-commerce search assistant

Working with the digital analytics team to improve the data analysis process, reporting automation, integration of several data sources into Data Studio dashboards (Google Analytics, Advertising data, Salesforce, legacy systems).

Supporting the Sisley head of digital and e-commerce in many projects including the launch of the new SISLEY e-commerce website.

Improving e-commerce conversion rate through UI optimizations.

Main focus on: acquisition channels optimization and gaming App redesign.

Supporting the Trade Marketing office in process innovation through the adoption of digital technologies.

Supporting the digital team to improve Benetton digital presence worldwide. Specific focus on e-commerce, eCRM and digital marketing processes that drive revenue.

Launch of the new e-commerce website.

Redefining the Lottomatica digital strategy, complete redesign of the desktop and mobile webistes.

I worked in the New Media unit where I have followed:"New school interactive marketing" strategy definition:- from CRM to automated behavioral driven marketing actions- contact strategy definition- selection of technology enablers and integrationWeb User registration process and "owners" self-care with particular focus on usability and seamless integration with CRM and Sales systems.Event ticketing site. Creation of a multi-purpose platform to sell tickets for any Ferrari event worldwide. (store.ferrari.com/events)- Product manager for the creation and ongoing management of main Ferrari Network site such as:- New automotive site for the UK and international Market (auto.ferrari.com/en_en/)- Official Ferrari Magazine (magazine.ferrari.com)- Scuderia Ferrari website (formula1.ferrari.com)- Corse Clienti (corseclienti.ferrari.com)- Museo Ferrari (museoferrari.com)- definition of the new technology architecure based on Amazon Cloud Services and Open Source technology.

Consultant for the Interactive Marketing office. My activities included:- Product requirements for the creation of a new sport betting web site (wireframes, visual concept, interactions, functionalities, integrations)- Recommendation on SEO strategy & process- Content Management System requirements- Campaign Management requirements

Consultant for the Online Sales Department supporting them with the launch of the italotreno.it website, coordinating the work with the Agency, marketing , IT department and system integrators.

Web agency coordination for the creation of the new telethon website. Requirements definition, testing and quality assurance.

Usability testing for the new website.

Consultant for the Internet business unit. Among other things I've managed the Repubblica.it home page redesign, the new Kataweb positioning, and the concept for the new Radio DeeJay website. I've also took part to the committee responsible for finding new content monetization strategies (subscription, pay-per-use, e-wallet, etc..)

Creation of a personal finance web site in joint venture with Class Editori: MFFamily.

I started my career in consulting with Arthur Young in 1992. Then in 1993 the company merged with Ernst&Whinney to become Ernst&Young. I was part of a fast growing consulting firm and quickly advanced my position from "Consultant" to "Manager". During my time at EY I spent almost one year in the office of Chicago. I also took a sabbatical period to attend a full time MBA course at the LUISS University in Rome.I've designed and implemented Information Systems for large Italian and international companies:-INPS (Italian social security) : Information system implementation with CASE technology and methodology.-Banca popolare di Milano: Mainframe information system implementation-Crediop: project management for ERP implementation-Cotter&Company (Chicago,IL): development integration software for mainframe and DB2 reporting tools using Query Management Facility-Agip Petroli: developmente of a software based on PowerBuilder/Oracle/Sybase for Investment Planning and Control-Wang: project management SAP implementation-Gruppo FIAT: IT strategy definition-Gruppo FIAT:project management internet portal start-up (Ciaoweb)

Analyst, programmer and database administrator in Mainframe environment: COBOL/CICS/DB2/IDMS, COBOL, IMS/DL1, VSAM, JCL jobs.