Joe Bock Email & Phone Number

Vienna, Va, Us

Vienna, Va, Us

Lead brand and product marketing efforts for the world's largest credit union with over 13 million members from the military community. Responsible for driving membership growth and supporting the development of brand, product and service communications. Lead the teams the deliver effective communications solutions through advertising & media, social media, sponsorships and events, field marketing and talent acquisition efforts. Point person for partner agency management (advertising, direct marketing, media, events.) Responsible for the department's hybrid work strategy/implementation and currently on the Enterprise AI Working Group.

Washington, Dc, Us

Led key agency relationships across a variety of categories: real estate, education, financial, non-profits, industry councils and B2B.

Minneapolis, Mn, Us

Led diverse portfolio of B2C and B2B businesses across an array of verticals (Food, Beverage, Financial, Healthcare). Responsible for driving integrated marketing and communications strategy and partnering with senior client leaders to identify business growth opportunities.Led media relationships of over $100MM in annual billings.Delivered integrated campaign solutions, inclusive of paid, owned and earned tactics. Drove retail activation, inclusive of store-level tactics, store design and event activation. Oversaw new product development, packaging design and execution.Managed team of 14 direct reports and 30+ indirect reports.Client Experience:Essentia Ferrara CandyMN LotteryOptum (Brand, Segments)Schwans Consumer BrandsTCF BankUnitedHealthcare (Brand, Global)Woodford ReserveNew Business

Minneapolis, Mn, Us

Oversaw staffing, training and career development of 35 member department.Led the digital AOR relationship for Land O’Lakes that included oversight of website, social channels and integrated PR/influencer efforts.Launched UHG's Harken Health business, a new model in healthcare. Established the messaging, targeting, media, creative campaign and materials for brokers, new centers and events. Over-delivered against business goals.Pitched and won the Wells Blue Bunny ice cream business. Led strategy and creative development to launch a new brand identity. Led direction of annual sales meeting.Member of Senior Leadership Team that was responsible for agency direction and operation.Key activities included digital and social account leadership, brand strategy development, scope and fee negotiations, new business, content development, department staffing and training, creative development, launching a start-up and team building.Brand Experience:Land O'LakesBlue BunnyHarken Health (UnitedHealth Group)MedtronicGeneral Mills

New York, Ny, Us

Repositioned Nestlé Coffee-mate with a new brand platform that drove brand engagement in a commoditized category leading to 10% revenue growth.Launched Coffee-mate’s most successful new product in the last 20 years: Natural Bliss. Led the holistic go-to market strategy and planning process.Developed a comprehensive coffee category overview and portfolio strategy to position Nescafé for future growth in the US market.Led strategy and integration of all communications planning (advertising, media, digital, social, PR and events) across a multi-partner agency team.Represented US market within the global McCann network.Key activities included brand strategy development, annual planning, multi-agency oversight and integration (media, digital, PR, Hispanic, shopper marketing), scope development and fee negotiation, new product launches, creative development, global integration and production.Brand Experience: Coffee-mateNescafeNesquik

Nyc , La, Us

Pioneer Electronics: Rebranded Pioneer’s Home Entertainment Group. Launched the first-ever integrated global campaign for new product, overseeing: advertising, digital, collateral, product naming, experiential events, press event content and internal employee engagement. Established global infrastructure (hub system) to run business, including fee negotiation, staffing and scope.Shell Lubricants, Appearance and Performance Products: Led the development of new Pennzoil brand platform "Not Just Oil, Pennzoil". Developedcampaign which increased consumer engagement for the brand in a commoditized category through advertising, digital, new product development, trade communication and global campaign expansion.Created campaign work to support RainX, Gumout and Slick50, including the first foray into direct response television for a new wiper blade launch. Initiated first multi-agency integrated planning effort for division.Brand Experience:Pennzoil, Black Magic, Rain-X, Gumout, Slick 50, Fix-A-FlatPioneer Electronics Home Entertainment GroupSara Lee: Ball Park, Hillshire FarmNew Business: travel, motorcycles, financial, beverage

New York, Ny, Us

Continuously increasing roles of responsibility in account management, from assistant account executive to account director.Key activities included brand strategy, creative development, broadcast/print/radio/collateral/OOH production, new product launches, media, and campaign launch integration.Brand Experience:Motorola: Cellular Phones, B2BOscar Mayer Lunchables & Claussen Nestle Confections: Butterfinger, Turtles, Treasures, Wonderball, new productsNabisco: Wheat Thins, Triscuit, Cheese NipsPartnerhip For a Drug-Free AmericaChicago Childern's Museum

Minneapolis, Mn, Us

Projects for Beam, Coca-Cola, Timex, Prestone, Northwest Airlines

Master Of Business Administration (Mba), Marketing

Executive Education, Digital Marketing Strategy, Analytics & Ai

Bachelor’S Degree, International Business/French