Brett O'Daniell Email & Phone Number

Greater St. Louis Area

Suite of services empowering home buyers and sellers with a simple, transparent experience. Development and coordination of strategic real estate, mortgage, financial, technology and affinity partners to streamline the real estate & financing transaction for the consumer through efficiency. HomeTraq is a DBA of Essential Real Estate, LLC.

Greater St. Louis Area

NMLS# 295217 For licensing information, go to www.nmlsconsumeraccess.org/

Greater St. Louis Area

Managed 10 internal and retail sales associates in multiple Midwestern regions. Administered marketing budget and executed consumer direct, referral partner and marketing strategies accounting for 70% of total sales. • Selected as participant in Success Panel of Home Buyers Marketing (2013 – 2015), national recognition of success and best practices for sales, customer nurturing and referral partner initiatives.• Advanced seamless transition of 40 employees, assets and systems to Enterprise Bank & Trust, achieving sales production goals in 2nd year of acquisition.• Amplified strategic alliances and accomplished accreditation of 750+ referral agencies and vendor partners by collaborating, developing and managing real estate continuing education initiative. • Promoted collaboration, organic growth and increase in internal referrals by establishing Employee Housing Opportunity Program, a B2B marketing strategy. • Developed and managed sales management training program, performing all supervisory functions, including hiring, evaluations, bonus and merit allocations, and disciplinary action.• Led 10-member sales associate team in producing $80M in closed loan volume in 2015, representing 65% increase over 2014.• Facilitated installation and transition of regional manager for region by recruiting, hiring and managing sales associates for respective regional growth. • Planned and delivered 100+ B2B promotional events and 200+ sales force meetings for 20+ sales associates in 10+ locations.

Greater St. Louis Area

Managed and maintained creation of all B2C and B2B marketing and sales collateral, including company identity, direct marketing, advertising, customer communication, social media, Internet presence and B2B events. Collaborated with sales managers on creation and implementation of sales/marketing and activities and initiatives. • Achieved 40% of sales production by managing CRM.• Initiated ongoing ROI analysis and reduced marketing cost per loan 50%, while increasing total sales, by establishing strategic marketing plan that measured, analyzed and optimized budget.• Recognized on national level by Mortgage Returns (2012), Home Buyers Marketing (2010) and Appletree Answers (2008) for best practices with sales, lead generation and customer retention initiatives.• Facilitated successful sale of company in 2011 and 2013 as member of management team. • Drove heightened production and elevated customer service by authoring compensation structure. • Led brand social media optimization (SMO) with 400+ blog posts and 12K+ readers.• Attained organic search inquiries responsible for 32% of total site visits versus 7% for pay-per-click (PPC) as search engine optimization (SEO) manager.• Earned media coverage by St. Louis Business Journal, STLtoday.com, KMOX, Fox KTVI 2, KPLR 11, Reuters and Bank News by facilitating public relations outreach. • Realized cohesive campaigns, dynamic initiatives and compelling content by directing creation, approval and execution across digital, mobile, social media, video and traditional channels.

Greater St. Louis Area

Designed and developed company identity, direct marketing, advertising, customer communication and Internet marketing campaigns. Wrote and created monthly newsletters, promotional brochures, graphics, marketing flyers, sales presentations and advertisements.

Greater St. Louis Area

• Received national “Best of Show Awards” from GMAC Real Estate (2003–2005) for marketing / advertising efforts.• Earned national acknowledgement from SyllogisTeks (2004) for pioneering Internet lead-generation efforts. • Conceptualized and deployed 50+ personal identity packages for individual and team sales associates, including overall image and logo development.

Bachelors Of Fine Arts, Visual Communication

Activities and Societies: Cum Laude

Associates Degree, General