Bodi Karsono Email & Phone Number

Denver, Co, Us

Brand & Social StrategyESPN - NFL, NBA, This is SportsCenter, There's No Place Like SportsGoogle - Chrome Browser, PaymentsHubSpotDick's Sporting Goods

New York City Metropolitan Area

Building Bleacher Report's new Innovation department. We redefine sports media for the next generation of fans - showcasing emerging technologies, design, new media, social experiments and more through the B/R incubator.Fall 2021 - "Lose To Win" for BR KicksSneaker culture had become all too familiar with "Taking L's", so we made a different kind of drawing: The only way to enter is WITH your L's. The more L's you've taken, the more chance you have to win. BR Kicks fans loved it and former Director of Innovation at Nike took notice:

New York, New York, United States

Mountain Dew Rise Energy- Co-led brand and comms strategy behind the launch of PepsiCo's new brand/product: MTN Dew Rise EnergyMountain Dew- Mountain Dew Major Melon Super Bowl Campaign (Silver Cannes Lion | #1 Brand on Twitter on Super Bowl Sunday 2021)- Dew Zero Sugar Gremlins - 'As Good As The Original, Maybe Even Better'- Mountain Dew - 'Bob Ross' New Full Episode- Co-creating integrated communications strategy under new brand positioning for 2020 campaigns and beyond- Mountain Dew Zero Sugar Launch - ‘As Good as The Original’ Super Bowl Campaign- Mountain Dew - 'Joel Embiid Better Reaction GIFs Collection' Launch NBA All-Star Weekend

Greater New York City Area

Mountain Dew - Zero Sugar - 'As Good As The Orginal' Super Bowl Spot + Social ContentAdidas Tennis - 'BJK Your Shoes' US Open Activation + 'Here to Create Change' CampaignHilton - Expect Better. Expect Hilton CampaignTD Bank - 'Unexpectedly Human' Brand LaunchThe Recording Academy - 'We Are Music' Brand CampaignTD Bank - High Line Honey Activation/CampaignClimate Reality Project - Vote for EarthAccenture • Tic Tac

TD Bank • SportChek • Disruption Live- Developed and implemented a comprehensive social content strategy - which included: - writing monthly creative briefs - creating monthly content calendars - scheduling social posts - assisting in social community management - working with data team to track performance and provide actionable insights/optimizations - proactively searching for opportunities to place the brand in current culture via events/trending topics/behaviors on social media - occasionally creating the content itself - video editing, GIF creating, occasional animating - Liaised between digital strategy, creative, production and analytics teams to turn insights/briefs into live ideas- Developed relationships with representatives of social media platforms and media agencies to educate agency team members in creative best practices/to social ad units - particularly in social media video

Greater New York City Area

SportChek - Summer Olympics, Holiday- Proficiency with Adobe Premiere Pro, Adobe After Effects, Photoshop- Created video content for SporChek mobile-first 2016 Summer Olympics campaign- Created video content for SporChek 2016 Holiday campaign- Expertise formatting for mobile-social video content: Facebook In-Feed Video, Instagram In-Feed Video, Facebook Canvas, Snapchat Vertical Video

Tampa/St. Petersburg, Florida Area

• Manage digital assets in collaboration with the company’s digital vendor• Compose and edit copy for company broadcast TV marketing drops• Design graphics and manage accounts for social media campaigns• Assist with various gameday broadcast and on-site activations

• Partnered with J-Curt Inc. to produce three promotional videos for McDonald’s of Gainesville, Florida. Work included planning, filming, and marketing videos for internal and external use• Produced various videos for clientele including a Tampa ad agency called NV Advertising, multiple weddings, and non-profit-charity races • Freelance photography • Graphic Design

• Oversee all Softball, Baseball, Basketball, and Men’s Golf event operations • Coordinate teams of 3 to 4 student-interns to assist event operations• Collaborate with various USF departments for Game Day executions• Design various graphics projects, including: operations maps, credentials and signage

Tampa/St. Petersburg, Florida Area

• Served as primary marketing coordinator to 600 student-athletes for an awards banquet, “Stampede of Champions”• Responsible for designing primary logo and creating video skits for the first and second Annual “Stampede of Champions” event

Tampa, Fl

• Wrote, filmed, edited, and produced videos for 2014-15 Bulls Club branding initiative• Assist in additional promotional materials for Bulls Club (primary fundraising area of USF Athletics)

Master Of Business Administration (M.B.A.), Sport And Entertainment Management

Dual-degree program: Masters in Business Administration - Sport and Entertainment Management Master of Science - Sport and Entertainment.

B.S., Marketing

Activities and Societies: Men's Golf Team Member SAAC Co-President Student Intern for Associate AD for Student-Athlete DevelopmentSumma.