Bodo Schiefer Email and Phone Number
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Ich glaube an die Kraft erstklassiger Marken- und Kundenerlebnisse. Sie beeinflussen die Zufriedenheit, das Vertrauen und die Loyalität. Der Grund dafür ist einfach: Wenn ein Kunde eine positive Erfahrung mit einer Marke gemacht hat, möchte er diese wiederholen.Und die beste Erfahrung setzt den Maßstab für alle anderen! Unabhängig davon, ob es sich um B2C oder B2B handelt.Da das Kundenerlebnis den Preis als wichtigstes Unterscheidungsmerkmal einer Marke abgelöst hat, ist es von entscheidender Bedeutung, ein Erlebnis zu schaffen, das die Markenpräferenz und letztlich den Umsatz erhöht. Das Markenerlebnis umfasst alle Aspekte des Markenauftritts, angefangen bei den Kommunikationsmaßnahmen. Mit meiner unternehmerischen Denkweise helfe ich Kunden auf nationaler und globaler Ebene. Die Kunden, für die ich gearbeitet habe, kommen aus verschiedenen Branchen wie - Einzelhandel (ALDI Süd)- Automobilindustrie (Volvo, Ford, SEAT)- FMCG (GSK, P&G, Unilever, Henkel, Bitburger)- OTC (Boehringer Ingelheim, GSK)- Finanzen (Allianz, HSBC, VW Financial Services)- Weiterbildung (Haufe Akademie)- Energie (E.ON)- Ministerien (Bundesministerium für wirtschaftliche Zusammenarbeit und Entwicklung)- Telekommunikation (Deutsche Telekom, o2 Business)_______________________________________________I believe in the power of best-in-class Brand and Customer Experiences. They affect satisfaction, trust, and loyalty. The reason for this is simple; if a customer has a positive experience with a brand they will want to replicate that.The best experience sets the mark for all others. Regardless whether it is B2C or B2B.Since customer experience overtook price as the key brand differentiator it is critical to creating an experience that increases Brand Preference and ultimately Sales. The Brand Experience includes all aspects of a Brand Appearance starting with customer communication activities. With my entrepreneurial mindset, I help clients on a national and global scale. Clients I work(ed) for span various industries like - Retail (ALDI Süd)- Automotive (Volvo, Ford, SEAT)- FMCG (GSK, P&G, Unilever, Henkel, Bitburger)- OTC (Boehringer Ingelheim, GSK)- Finance (Allianz, HSBC, VW Financial Services)- Training & Development (Haufe Academy)- Energy (E.ON)- Government Department (Federal Ministry for Economic Cooperation and Development)- Telecommunications (Deutsche Telekom, o2 Business)
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Managing DirectorReinsclassen | Agentur Für SpracheDüsseldorf, Nrw, De
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Managing DirectorReinsclassen | Agentur Für Sprache Feb 2023 - PresentHamburg, Hamburg, DeREINSCLASSEN is a full-service agency with specialising in B2B and Corporate Language (CL®).With over 100 Awards (8 𝗘𝗳𝗳𝗶𝗲𝘀 in the last 6 years alone), REINSCLASSEN is one of the most awarded B2B agencies in Germany.The recipe for success: today, B2B must be just as creative and effective as B2C. REINSCLASSEN turns product companies into brands and brands into market leaders. The agency gives technology an emotional dimension and tells complex stories in a simple but relevant way.CL® gives every company and every brand its own individual language. At all touchpoints, online and offline, externally and internally. In marketing, in HR, in public relations, in sales and in standard communication.We work for clients such as Lexware, Haufe Akademie, o2 Business, Lufthansa, Interroll, Renolit, Braas BMI etc.__________________________________________𝗧𝗼𝗽 𝗦𝗸𝗶𝗹𝗹𝘀: Company Management | Business Model Development | Marketing Transformation | Business Planning | P&L | Brand Experience | Customer Experience | Customer Journey | Augmented Reality | Performance Marketing | Corporate Communication | Agile Leadership | FMCG | Retail | Automotive | OTC | B2B | B2C -
CeoSnoopstar | Augmented Reality Jan 2020 - Jan 2023Düsseldorf, Nordrhein-Westfalen, Desnoopstar is an award-winning Augmented Reality company (𝗘𝗳𝗳𝗶𝗲, 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗖𝗵𝗮𝗺𝗽𝗶𝗼𝗻𝘀 𝗔𝘄𝗮𝗿𝗱, 𝗚𝗲𝗿𝗺𝗮𝗻 𝗕𝗿𝗮𝗻𝗱 𝗔𝘄𝗮𝗿𝗱, 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗕𝗿𝗮𝗻𝗱 𝗼𝗳 𝘁𝗵𝗲 𝗬𝗲𝗮𝗿) that transforms any piece of print into an interactive living screen on your mobile device. For accelerated Brand Image and Sales.snoopstar brings Brand Experience, Emotional Storytelling and Customer Engagement to a new level. In 2021, snoopstar was selected by Deutsche Telekom for their TechBoost programme, making it one of the leading companies in the field of innovation and digital transformation. Also in 2021 the Deutsche Post Key Account Management „Dialogpost“ selected snoopstar as Business Partner to enhance their offering to their customers with AR.In 2022, snoopstar was invited to exhibit at Deutsche Telekom's Digital X trade fair in Cologne for the second time in a row. Clients we work with are e.g. ALDI Süd, Deutsche Telekom, Bitburger, Sensodyne, Volkswagen Financial Services, Geers, Imperial Tobacco, Benefit Cosmetics, Skin Ceuticals, L'Oréal, Douglas, Pizza Hut. -
Managing DirectorKunst Und Kollegen Kommunikationsagentur Jul 2019 - Dec 2019Kunst und Kollegen was an owner-managed, creative communication agency based in Düsseldorf. Established in 2008 the agency created successfully inspiring brand experiences for products in need of explanation. In 2021, the agency was renamed Studio Kunst, a company specialising in brand experiences.As Managing Director I was responsible for the operational management of the agency, the optimisation of business and workflow processes, the acquisition of new business and the advise of key clients like the Allianz für Entwicklung und Klima (climate initiative from the Federal Ministry for Economic Cooperation and Development). I won this client within the first three months of my assignment and turned this account into the second biggest of the agency. KuK also worked for ERGO (insurance), WILO (pumping systems), City of Düsseldorf, Henkel (FMCG), Aidshilfe Düsseldorf (social), FACT (financial solutions provider), Düsseldorf International Airport.
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CeoThe Engine Group Gmbh Mar 2018 - Jun 2019Düsseldorf, Nordrhein-Westfalen, DeThe Engine Group was a full-stack communications agency group with more than 2,500 people and offices in the US, UK, Asia, and Australia. In 2017 Engine made the decision to expand the footprint to the European Continent. I led the German office from the beginning in March 2018, started to hire high-quality talent and built a personal relationship with E.ON, one of Engine’s biggest clients.An important part of my initial assignment was to create and establish a locally relevant business model and a dedicated PR strategy to create both relevance and awareness for Engine in a highly competitive and saturated market. I led various new business initiatives on a local, regional and global level and initiated trans-border Engine collaboration on client projects such as E.ON and Jägermeister. Again, I played an important role in the global Jägermeister pitch that Engine won across the US and UK. Due to a world-wide strategy shift by Engine's global management in the US followed by a global restructuring at the beginning of 2019, it was decided to refocus the European business out of the UK and wind down the German office despite the positive business results. Following the reorganisation, 1,200 people work for Engine worldwide. -
Business Unit DirectorGrey Germany Mar 2017 - Feb 2018New York, Ny, UsGrey is a global advertising and marketing agency with headquarters in New York City, and 432 offices in 96 countries.𝗜 𝗹𝗲𝗱 𝗼𝗻𝗲 𝗼𝗳 𝗳𝗼𝘂𝗿 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗨𝗻𝗶𝘁𝘀 at GREY Germany which included P&L, scope of work and contract negotiations, advise of key clients, team management, etc. I was accountable for clients like - Volvo (D, AT, CH) - GlaxoSmithKline (brands: e.g. Sensodyne, Pronamel, Parodontax) (D, CH)- Gutfried (FMCG; poultry cold cuts)- Tillman's Toasty (FMCG; frozen food)- WWK (insurance)- Xella (B2B; brand: Ytong)- dormakaba (B2B; solutions for secure access to buildings and rooms)A WPP company. -
Director Client ServicesGrey Germany Sep 2012 - Feb 2017New York, Ny, UsI was 𝗖𝗹𝗶𝗲𝗻𝘁 𝗟𝗲𝗮𝗱𝗲𝗿 for VOLVO in Germany, Switzerland, and Austria, as well as GSK in Germany and Switzerland (Sensodyne, Parodontax, Chlorhexamed, Otriven). GSK Germany appointed me being their 𝗥𝗲𝗴𝗶𝗼𝗻𝗮𝗹 𝗜𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗲𝗱 𝗔𝗴𝗲𝗻𝗰𝗶𝗲𝘀 𝗧𝗲𝗮𝗺 𝗟𝗲𝗮𝗱𝗲𝗿 steering 5 different agencies during their annual Comms Planning process for Sensodyne, Parodontax and Chlorhexamed.Among others, I won the pitches for the accounts of Gutfried Germany and Tillman's Toasty Germany and was following the Team Leader in creating successful integrated campaigns for both brands across their dedicated customer journeys.Having also led the accounts of Boehringer Ingelheim (OTC products globally; see below Global Client Leader), HSBC Germany, Procter & Gamble (Gillette/Pantene/Fairy/Duracell for D, AT & CH)) and also Febreze/Ambi Pur for EMEA & NA.
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Global Client LeaderGrey Germany Mar 2013 - Jul 2015New York, Ny, UsI led the global Dulcolax account (OTC product from Boehringer Ingelheim) via 4 regional hubs for more than 60 countries for over two years including winning the rotational re-pitch after two years. I also led the market launch of BoxaGrippal in Germany and Austria (OTC cold remedy; Boehringer Ingelheim), which was the only OTC product to be shortlisted for the German Effie and was awarded the gold medal of the Austrian Pharma Award.After winning the pitch, I was also responsible for the global Effitix B2B market launch campaign from Virbac Animal Health.
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Global Group Account Director / Management Supervisor (Wpp Team Allianz)Grey London Sep 2011 - Aug 2012London, GbIn 2010 Grey London won the global account of Allianz, the world's largest financial services group (€103bn revenue). To maximise the output in favour of the client, Grey installed a dedicated WPP Team close to the client's HQ which included Mediacom, The Social Partners, Hogarth, and five non-WPP agencies.In 2011 Grey London was looking for adding some "German" Account Excellence Expertise already being familiar with the specifics of an English agency working with a German client, considering both the different levels of expectation and different ways of working.𝗜 𝗵𝗲𝗮𝗱𝗲𝗱 𝘁𝗵𝗲 𝗔𝗰𝗰𝗼𝘂𝗻𝘁 𝗮𝗻𝗱 𝗣𝗿𝗼𝗷𝗲𝗰𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 of the intercultural team of 6 nations and was the key contact for the Head of Global Brand Building.As 𝗚𝗹𝗼𝗯𝗮𝗹 𝗛𝘂𝗯 𝗟𝗲𝗮𝗱𝗲𝗿 I oversaw the rollout of the campaign in 28 countries. As 𝗚𝗹𝗼𝗯𝗮𝗹 𝗜𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗲𝗱 𝗔𝗴𝗲𝗻𝗰𝘆 𝗧𝗲𝗮𝗺 𝗟𝗲𝗮𝗱𝗲𝗿 I also managed the seamless integration of 9 different Team Allianz agencies across 50+ projects.A WPP company. -
Head Of German Office / Management SupervisorBurrows Aug 2004 - Aug 2011Shenfield, Essex, GbBurrows, part of Wunderman Thompson (aka VML), is a UK based creative marketing communications agency specialised in global multi-language communications delivered through Digital, Print, and CGI (Computer Generated Imagery). In 2004 Burrows wanted to extend their reach by founding an office on the European Continent mainly to better service their key client Ford of Europe but also to win additional business. 𝗜 𝘀𝗲𝘁 𝘂𝗽 𝗮𝗻𝗱 𝗿𝘂𝗻 𝘁𝗵𝗲 𝗚𝗲𝗿𝗺𝗮𝗻 𝗼𝗳𝗳𝗶𝗰𝗲 for seven years: writing and execution of business plans, P&L, recruiting, team management, new business initiatives, intercultural cooperation with the HQ as well as with other Wunderman and WPP offices to maximise the footprint in Germany and beyond.Serviced Clients: Ford of Europe, Heidelberger Print, Greene Tweed, VisteonA WPP company. -
Account DirectorOgilvy & Mather 2000 - 2004New York, Ny, UsOgilvy is a New York City-based British advertising, marketing, and public relations agency with 500 offices in 125 countries. I joined as Account Director and worked mainly on above-the-line advertising for FMCG (Unilever, Stockmeyer Food) and finance (Provinzial, GE Money Bank, WestLB). The most thrilling project across my full assignment was working on a big NPD (New Product Development) account for Unilever. Unilever is a British-Dutch transnational consumer goods company with a heritage in margarine. From 1999 until 2004 we were assigned to build and establish a pan-European butter brand called Edelweiß. We wrote different concepts and tested them in various key countries including Germany, France, Spain, Portugal, and Sweden all with different needs and habits of use. Due to Unilever's Path to Growth which led to a decrease in brands, we were stopped to deliver. A WPP company.
Bodo Schiefer Skills
Bodo Schiefer Education Details
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AvadoDrive Digital -
Google Creative CampusBrand Solutions Masterclass
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Wpp Digital Powered By FacebookFacebook Creative Ambassador
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Düsseldorfer Akademie Für Marketing-KommunikationMarketing & Communications
Frequently Asked Questions about Bodo Schiefer
What company does Bodo Schiefer work for?
Bodo Schiefer works for Reinsclassen | Agentur Für Sprache
What is Bodo Schiefer's role at the current company?
Bodo Schiefer's current role is Managing Director.
What is Bodo Schiefer's email address?
Bodo Schiefer's email address is sc****@****ssen.de
What is Bodo Schiefer's direct phone number?
Bodo Schiefer's direct phone number is +49211*****
What schools did Bodo Schiefer attend?
Bodo Schiefer attended Avado, Google Creative Campus, Wpp Digital Powered By Facebook, Düsseldorfer Akademie Für Marketing-Kommunikation.
What skills is Bodo Schiefer known for?
Bodo Schiefer has skills like Marketingkommunikation, Werbung, Marketingstrategie, Digitales Marketing, Markenentwicklung, Marketing, Marketing Communications, Direktmarketing, Digitale Strategie, Advertising, Integriertes Marketing, Fmcg.
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