Bodylia is initiated by 4 woman entrepreneurs :Kinjal Shah is an Ahmedabad based designer, known for her ethnic wear and make the ethnic into western fashion style of designing clothes. She is a commerce student from M.S.University of Baroda with a management degree. Kinjal worked as a management trainee for a period of seven months, but her inborn creativity and urge for designing made her leave chosen field in Accounts and Management, and become an entrepreneur.Megha Shah is a chartered accountant by profession and is working as investment banker in Ahmedabad. She is also a promoter Co-Founder of Saraswati Education Trust. Megha is often driven by love of innovation in lifestyle and her such passion for lifestyle business coupled with accounting and finance expertise has landed her to join the ventureRina Shah, one of the Co-Founder of Bodylia Lifestyles, is also a Founder Director of Gloscon Solutions Pvt Limited and had been board member of Gujarat Hosting Pvt Limited in 2006-2012. Rina was also Director in BPO Canada Global Services Corporation,Surrey BC, Canada. She alogn with her husband, Mr. Roshan Shah, started IT company in Canada which grew later to then have three offices in India. Rina is also Principal in Reputa India – a staffing services firm in India. Ruchita Shah is a dentist by profession and actively helps her husband in his IT business in Ahmedabad. She is keen to be associated with the lifestyle and fitness industry applying her skills and passion in the business.