Patrick Boerdijk Email & Phone Number

Lisse, South Holland, Netherlands

Amsterdam, North Holland, Netherlands

Marketing Manager at SMC Nederland B.V., Amsterdam, part of SMC Corporation (Japan): planning, budgeting and executing all regional marketing activities in the Benelux in direct coordination with the MT. Marketing outcome evaluation and optimization of processes. Active member of the European marketing working groups to manage activities of the European Marketing Centre (business intelligence, product development and marketing and digital transition). Representation of SMC at industry associations and global marketing meetings in Japan.Product Marketing: new products launches, competitor analysis, new product development proposals, price management, promotional materials, sales campaigns, validated EOL management. Voice of Customer projects. Data classification and management as well as web content management for distribution channels.Sales Enablement: development of sales tools and marketing content for specific target groups, including creating platforms for this type of content.Lead Generation and Management: organisation of trade fairs, customer events (onsite/innovation vehicle) and design/manage local showrooms. Development of a lead management system for leads from the websites with lead qualification, hand-over and dashboards in CRM including lead conversion ratios.Business Intelligence: internal and external data analysis from the market and industry associations (to feed market campaigns and investment decisions). Product and industry segmentation, data quality management, benchmarking and market research. Corporate and Product Communications: customer newsletters, media releases, media events, corporate website: content creation (video, animations), analytics and SEO.People Management: management of communication employees and external copywriters, DTP, telesales and translation agencies, stand design and builders, video crews, brand identity company and European Marketing Centre.

Amsterdam, North Holland, Netherlands

Product marketing, product introductions, price management, marketing campaigns, promotional materials, competitor analysis, marketing mailings, customer events in the Benelux and reporting to Japan.

Amsterdam, North Holland, Netherlands

Technical advice to customers, product presentations, identifying technical trends and translating these into customer-specific applications in the Benelux.

Amsterdam, North Holland, Netherlands

New business development, realising a budget, managing the order process and technical advice to customers and prospects in the province of North Holland.

Area Sales Engineer at IMI Norgren B.V., Amsterdam, part of IMI Precision Engineering, manufacturer of pneumatic products for Industrial Automation: technical advice to existing customers, business development, realising a budget, managing the order process in the Arnhem-Den Bosch region.

Amsterdam, North Holland, Netherlands

Handling sales requests, creating quotations, consulting customers in the field of pneumatic applications as well as designing and supervising the production of control cabinets (entry for the position as Area Sales Engineer).

Post-Master, Digital Marketing Strategy & Leadership

Nima B - Business Marketing

Bachelor, Business Economics

Graduation (Business Economics) at Stork Ketels B.V., Hengelo (OV): Support design process industrial steam boiler for SE Asian market.

Bachelor, Machine Building, Construction/Production

Graduation at Siemens AG Bereich Energieerzeugung (KWU), Erlangen (Germany): Modelling and Structural Analysis of a pipe/clamp union.