Marije De Boer Email & Phone Number

Amsterdam, Nh, Nl

Amsterdam, Noord-Holland, Nederland

Responsible for driving sales and brand through development of marketing strategy and plans for all elements of the marketing mix for KFC Netherlands. Managing media, PR, budgets and planning and collaborate with agencies, the Marketing Communications Manager, Digital Manager and Sr FIT Manager on executions and annual plans.

Amsterdam, Noord-Holland, Nederland

Versuni is an Amsterdam based multinational specializing in home appliances under the Philips brand.Covering maternity leave of a Design Project Manager. Responsible for the creation of 360 online- and offline creative campaign deliverables for the kitchen appliances category.Extended assignment to support the global cross category roll out of the sustainable packaging program.

Project for the Nederlandse Spoorwegen to create a future-proof highly skilled in-house marketing team. Collab with a freelance strategist from @HelloMaaS and team of NS marketeers and agencies, we assessed the gaps in the marketing organization and steps to take towards building a cutting-edge future proof marketing force. Project was continued in 2023.

Amsterdam, North Holland, Netherlands

Project management of the design and development of a Philips wide scalable and sustainable omnichannel packaging solution, optimizing the consumer experience:Cross category harmonization of in- an on-pack communication design strategy, delivering a seamless online and offline consumer experience while enhancing brand equity, compliancy with (future) sustainability goals for pack (plastic free, limiting inbox information by moving it to an online environment) and triggering CRM and subscription models by early online onboarding of consumers.

Amsterdam, North Holland, Netherlands

Cross category (Male Grooming, Beauty, Oral Healthcare and Mother&Childcare) end to end project management from product innovation to global launch and go-to-market; managing stakeholders, planning and budget, managing multi-disciplinary teams and various external agencies to deliver and optimize global cross- touchpoint online and offline 360 marketing campaigns, content and assets.

Amsterdam Area, Netherlands

-Bureau VoltProject management development and implementation of on- and offline loyalty program for outlet centers across EU incl localization and transcreation of (digital) campaigns in close collaboration with various agencies and local marketing. -Royal Philips N.V.Campaign and asset manager Male Grooming - managing content creation and delivery across touchpoints (pack, in store, online, social media, tv campaigns), localization and transcreation of (digital) campaigns in close collaboration with various agencies and in-house experience Design. -Mimi et Toi B.V.All round project- and communication management; set up of back office, collection development in close collaboration with design and external suppliers, planning and development of social media campaigns and cross overs, development and implementation of new webshop and production of product- and campaign photography. -Royal Philips N.V. End to end marketing project management from project initiation to global launch and campaign implementation for Male Grooming products; managing stakeholders, planning and budget, overseeing development of communication strategy roll out across touchpoints (pack, in store, online, social media, tv campaigns).

Amsterdam Area, Netherlands

Responsibilities: Set up and day to day management of the in-house photography and audiovisual department consisting of 11 persons, depending on the project complemented with external suppliers and freelancers (image retouch, CGI, IT, editing, design etc.), production and 360 campaign management, planning and budgets. Projects:• Campaign shoots• Webshop photography• PR lookbooks• New York Fashion Week registrations• Events/ show registrations • Store photography and videos• Showroom sales tools

Amsterdam Area, Netherlands

Responsibilities: Project management and production of international marketing projects of the in-house advertising agency, in close collaboration with DTP, Design, CMO, global brand manager, worldwide sales offices, retail- and interiors departments, media buying, PR and board. • Online projectse.g. development digital pressroom and intranet with CMS, content website and traffic generating campaigns on Hyves and facebook, collaborations with international fashion bloggers, development b-to-b portal. • Campaign managementPlanning and coordination of world wide roll out of campaign, both online and off line.• Development and production cross overs and sponsoringe.g. launch G-Star by Marc Newson and Raw Defender, sponsoring bands, Mode Biennale Arnhem, sponsoring Raw Rhythm festival, water boat Raw Ferry, cross over with Cannondale bikes. • Event production e.g. store openings activations, customer parties, shows Bread and Butter Berlin, collaboration AIFW with G-Star Raw Gallery, internal sales presentations).

Amsterdam Area, Netherlands

Responsibilities: Development, traffic, production and distribution of in-store promotion materials for 200-300 mono brand stores and 6300 multi brand retailers worldwide, planning and management DTP and design, print buying, media buying and production photo shoots.

Amsterdam Area, Netherlands

Responsibilities: preparation of presentations, campaign quotes, follow up on client briefings, planning studio and freelancers, customer-, media agency and supplier contact, project administration and overall support of account managers.Clients: UPC, SBS, Quote, Unive.

Schiphol, North Holland, Netherlands

Recruitment and selection of potentials for an in-house developed airfreight training, outplacement of graduates at airfreight companies on Schiphol Airport, administration and pay rolling.

Schiphol, North Holland, Netherlands

Secretary Hoofd Unit SchipholResponsibilities: Secretarial support Hoofd Aanmeldcentrum Schiphol.