Bo Floejborg Email & Phone Number

With over 15 years of experience in the creative industry, I bring a diverse and refined skillset to every project and opportunity. No matter the challenge, I always push the work, and myself, to deliver something fresh and on-brief.Throughout my career I have served as lead creative on a wide range of projects for clients including adidas, Google, Jägermeister, Microsoft, Pepsi and Volkswagen.My true passion lies in branding, design and art direction — and applying those… Show more With over 15 years of experience in the creative industry, I bring a diverse and refined skillset to every project and opportunity. No matter the challenge, I always push the work, and myself, to deliver something fresh and on-brief.Throughout my career I have served as lead creative on a wide range of projects for clients including adidas, Google, Jägermeister, Microsoft, Pepsi and Volkswagen.My true passion lies in branding, design and art direction — and applying those disciplines to new platforms and technologies to create unique digital outputs. Show less

New York, New York

FWA is where you go to experience cutting-edge innovation in digital design and development. It’s a space that encourages the digital industry to push the boundaries of technology, to show people what is possible.

Copenhagen, Denmark

I have taught the Graphic Design- and Interactive Design students at DMJX in three courses:— Technology and Method in Interaction Design— Atomic Design and Interface Inventory— Interface Design— Digital Design and Interactivity

Copenhagen Metropolitan Area

As the Digital Design Lead, I spearheaded the digital growth at Bold Scandinavia in Copenhagen. I was in charge of leading our digital output, turning our visual identities into digital brand experiences. I worked on all of the different types of clients at the agency, from newly founded start-ups to big well-established companies. Furthermore, I brought in new clients through my network, and made sure our output on those clients was outstanding.

Copenhagen, Denmark

The Creative Circle Award is the most prestigious advertising award in Denmark and with 48 sub categories, it is the largest award show in the Scandinavia. Its purpose is to raise the bar within Advertising, Design and Digital by rewarding and documenting outstanding work as well as educate and inspire.

New York, New York

My primary responsibilities was to oversee the creative work that was produced in the studio, growing the creative team (hiring, reviewing portfolios and interviewing potential hires etc.), maintaining client relationships and leading pitches and presentations from a creative point of view.Areas of expertise: Art Direction, Client Management, Conceptualization, Creative Oversight, Hiring/Interviewing, Mentoring, Product Design, Pitching/Presenting, Public Speaking.Clients I… Show more My primary responsibilities was to oversee the creative work that was produced in the studio, growing the creative team (hiring, reviewing portfolios and interviewing potential hires etc.), maintaining client relationships and leading pitches and presentations from a creative point of view.Areas of expertise: Art Direction, Client Management, Conceptualization, Creative Oversight, Hiring/Interviewing, Mentoring, Product Design, Pitching/Presenting, Public Speaking.Clients I worked on: Blink Fitness, CarMax, Fox Business, Google, Mailchimp, Ny Post, OJO Home, Paypal, Reviewed. Show less

New York, New York

As an ACD at Firstborn I have had a lot of responsibilities—running pitches, presenting to clients and overseeing design teams. In the beginning of 2018, Firstborn had its biggest win—becoming the AOR for Jägermeister. I was a part of the team leading the creative and pitching to the client. Besides overseeing Jägermeister, I have been the lead creative on projects for Pepsi, NYU Langone Health, Oculus, Supercell and adidas Originals. Areas of expertise: Art Direction… Show more As an ACD at Firstborn I have had a lot of responsibilities—running pitches, presenting to clients and overseeing design teams. In the beginning of 2018, Firstborn had its biggest win—becoming the AOR for Jägermeister. I was a part of the team leading the creative and pitching to the client. Besides overseeing Jägermeister, I have been the lead creative on projects for Pepsi, NYU Langone Health, Oculus, Supercell and adidas Originals. Areas of expertise: Art Direction, Conceptualization, Digital Design, Ideation, Mentoring, Pitching/Presenting.Clients I worked on: adidas Originals, Champs Sports, Jägermeister, Jet, NYU Langone, Pepsi, Supercell. Show less

New York, New York

Since joining the Firstborn team back in March 2017 I have learned—and grown—a lot as an Art Director. I have been part of interesting- and challenging projects/pitches, where I have had a lot of responsibility as the leading Art Director. The projects I have worked on so far have been very different, ranging from a global social media campaign to launch Adidas' new NMD line to multiple micro-website for MTN DEW.Areas of expertise: Art Direction, Conceptualization, Digital Design… Show more Since joining the Firstborn team back in March 2017 I have learned—and grown—a lot as an Art Director. I have been part of interesting- and challenging projects/pitches, where I have had a lot of responsibility as the leading Art Director. The projects I have worked on so far have been very different, ranging from a global social media campaign to launch Adidas' new NMD line to multiple micro-website for MTN DEW.Areas of expertise: Art Direction, Conceptualization, Digital Design, Ideation, Pitching/Presenting.Clients I worked on: adidas Originals, Jägermeister, Jet, MTN DEW, NYU Langone, Oculus, Patrón Tequila, Pepsi. Show less

Copenhagen, Denmark

Being the first hire at Great Works Copenhagen, and watching it grow into double digits in size, has taught me a lot about being a part of—and shaping—the culture at a work place. Creatively, I have had the chance to lead big and small projects, ranging from a rebranding of the biggest energy company in Denmark to an DIY Spy Kit where people experience the unexpected effect of real-time surveillance.During my time at Great Works Copenhagen I also worked as a Creative Mentor for our… Show more Being the first hire at Great Works Copenhagen, and watching it grow into double digits in size, has taught me a lot about being a part of—and shaping—the culture at a work place. Creatively, I have had the chance to lead big and small projects, ranging from a rebranding of the biggest energy company in Denmark to an DIY Spy Kit where people experience the unexpected effect of real-time surveillance.During my time at Great Works Copenhagen I also worked as a Creative Mentor for our Junior Designer.Areas of expertise:Art Direction, Client Management, Conceptualization, Digital Design, Ideation, Mentoring, Pitching/Presenting.Clients I worked on:Arla, Danske Bank, Distortion Festival, Holm Marcher & Co., Space10, Trailerpark i/o, TDC, Ørsted. Show less

Copenhagen, Denmark

After a short while as a Digital Designer at In2Media I quickly became the lead Designer on some of their biggest Clients. I was part of leading the design work for their biggest project in the US to date—creating and online identity for Blue Origin, a space programme founded by Jeff Bezos.Areas of Expertise:Digital Design, Corporate Identity, Art Direction, Client Relation, Presentation.Clients I have worked on: Blue Origin, Danica Pension, Danske Bank, Danske Spil.

Bachelor'S Degree, Interactive Design

Ap Degree, Multimedia Design