Senior Strategic Planner
Current- I am building a brand and advertising/creative strategy (ATL, BTL, digital),- I am responsible for regular customer strategy service and consulting on brand strategy and communication,- I prepare briefing and creative starters for the creative department and evaluate the prepared ideas,- I take part in building creative ideas (including copywriting),- I prepare and present an offer as part of new business activities,- I run pitch projects and manage others work,- I create competitors reviews, analysis trends and insights,- I take part in projects of other companies from the Dentsu Network.Clients/Projects:Bonduelle, Totalizator Sportowy (Tor Służew, Lotteria Świąteczna), Polpharma (Starazolin, Heviran, Ibuvit D3, Momaster Nasal), Hasco Lek (Mel, Hascovir Control, Hascovir Control Max, Hascosept, Ulgix Wzdęcia, Mensil, Ibum Forte), Ministerstwo Rozwoju (stała obsługa), Mylan Health (Dona), PZU (emplyer branding, image campaign, NNW), Nestle (Lion, Lion 2GO, KitKat), Scholler, Santander, Lendo Polska, PKN Orlen (fuel, oil, food, cafe, international), Costa Coffee