Bogdan B. Tabaka Email & Phone Number

Fairfield, Nj, Us

### COO at Sneeze.itAs Chief Operating Officer at Sneeze.it, I oversee the company's operational strategy and day-to-day management. My responsibilities include streamlining processes, driving efficiency, and ensuring operational excellence across all departments. I work closely with the executive team to develop and implement strategic initiatives, manage resources, and foster a culture of innovation and continuous improvement. My role is pivotal in aligning the company's operations with its long-term goals and objectives, ensuring sustainable growth and success.

Fairfield, Nj, Us

As Digital Strategy Director, I define scope & recommendations for marketing projects & digital campaigns by leading & determining present & long-term goals for internal teams while assigning resources according to needs. This position allows me to establish, manage, & improve the performance of every marketing channel through digital strategies & generate leads plus member conversion targets through SEM, Paid Search, SEO, Social Media, Display, Print, & third-party agencies. My job is to drive high-level discussions as a lead strategist while integrating cost-effective solutions & ensuring alignment of digital marketing strategy with the client’s business objectives. Furthermore, I research & implement modifications for digital media purchasing, asset utilization, newest tools & engagement trends, & SEO.Key Accomplishments:► Retained agency's clients & maintained brand image by enhancing knowledge of cyber-security protocols (Google Cloud Armor & CDN Infrastructures), developed cloud hosting infrastructure with Google, & became Google Cloud Partners during a hostile cyber-security attack.► Directed & optimized traditional & digital marketing channels for corporate giants like Retro Fitness, Crunch Fitness, Workout Anytime, World Gym, & Gold’s Gym.► Created strategies & managed budgeting for marketing by formulating clear & calculable key performance indicators for the entire ad agency of 350+ clients, 10K + marketing campaigns, & a monthly ad spend budget of 490K.► Led the development & implementation of effective marketing plans & corporate accountability to maximize results. Created KPIs like CPA, ROAS, Conversion rate, etc., to boost calls & web form leads, quotes, & sales. ► Reduced 25% advertising costs & increased 45% conversions by demonstrating successful strategizing & execution.► Drove enhancement plans using A/B testing, multivariate testing, segment-based targeting, behavioral targeting, landing page, funnel, & pathing analysis.

Fairfield, Nj, Us

This position enables me to support company growth by partnering with several highly recognized brands & software businesses to deliver premier marketing services & ensure customer satisfaction.Additionally, I collaborate & partner with high-performing teams to facilitate organizational & individual growth by encouraging individual creativity towards goals attainment.Key Accomplishments:► Established multiple companies within CHUDO enterprises, including CHUDO Marketing, CHUDO Production, & CHUDO Design, with best testing & optimization techniques practices.► Offered services in promotional operations & strategies, including web designing & development, SEO, media content production, & innovative content for company marketing needs.

Set strategic direction and overall policy. Oversee and give final approval to the organization's budget, evaluate the organization's progress toward strategic goals and ensure sufficient resources. Act as ambassadors for the organization. Engage in fundraising, and promote the organization's image and public standing.Lend my marketing expertise, engaging in conversations to help improve Ukrainian American Business and Professionals Association, Inc.’s marketing efforts.► Participate in brainstorming sessions to develop innovative ways to market theorganization, campaigns, & initiatives.► Identify possible marketing opportunities for the organization.► Share best practices & lessons learned as is relevant & appropriate.► Provide feedback on marketing strategies & tools, including communications plans,materials, media strategy, & social media.► Volunteer in various marketing & overall Ukrainian American Business and Professionals Association, Inc. capacities, as requested.

In the role of E-Commerce Marketing Specialist as a Contractor, I monitored the design & development of the website while administering all marketing operations & channels, including paid, owned, & lucrative media buying options. While operating in merchandising, I performed market analysis to determine challenges, growth opportunities, & forecasted business trends of the department. Besides that, I developed company goals through quarterly & annual planning, utilized performance tracking & localization of ad serving for targeting mobile marketing campaigns & managed all product development activities.Key Accomplishments:► Boosted website impressions and clicks by 600%, sales by 350%, developed PPC gross revenue by 70%, & display channel mediums by 63% by successfully improving brand outreach.► Generated new ideas for creative marketing campaigns, tracked web analytics & internal data sources, prepared reports, & analyzed conversion numbers among other KPIs.► Created & revised detailed periodic reports & presentations on marketing indicators for CEO & CMO.► Corresponded with marketing & other professionals to enhance brand awareness & marketing operations while arranging schedules, developed marketing strategies, including SEO/PPC.► Demonstrated prowess in content development & optimization, advertising, & event planning using Adobe Creative Suite, ReMarkety, AHREFS, Mailchimp, & other platforms to facilitate external or internal marketing operations.

Monville, New Jersey, Us

Seasoned at marketing strategy, I created, oversaw, & maintained numerous paid search campaigns for diverse products across Google AdWords, Google Display Network, YouTube, Microsoft Advertising, & other third-party digital media. My duties included updating websites using Volusion/Magento, planning & implementing sales, marketing, & product development programs targeting existing & new markets by delegating & performing vital tasks. Moreover, I built & promoted the highest long-term market share to keep production costs low by providing product positioning, packaging, & pricing strategy while ensuring effective control of marketing outcomes & corrective action execution.Key Accomplishments:► Oversaw $100K+ per month paid search & bid optimizations, bid strategy tests execution, data collection & analysis, trends identification to enhance business targets (ROAS, CPA, CPL, CAC).► Organized, controlled sales, marketing budgets & promotional activities for operations, including print, online (Search Networks), electronic media (Social Media Platforms), & direct mail.► Provided Google Shopping Data Feed experience while employing a large number of SKUs (45,000+), including product planning, bidding strategies, title/description optimization, & negative keyword optimizations.► Reached satisfactory profit/loss ratio & market share while aligning with predetermined standards & industry & economic inclinations.► Arranged multi-channel web, SEO/SEM, Email, designed landing page layouts, & executed a/b experiments & conversion tests for B2B & B2C operations using Instapage.

As the Digital Marketing Coordinator, I contributed to the management of the organization’s social media presence, such as Facebook, Twitter, LinkedIn, & promoted services & events by synchronizing marketing efforts with other staff members. Other than that, I prepared organic social media content material from organizational events & sponsors to add to the content calendar. Furthermore, I researched keywords suitable for clients’ marketing efforts & kept high conversion rates by executing tests on landing pages & delivering strategies. I also recognized appropriate KPIs & informed on key metrics from digital campaigns.Key Accomplishments:► Boosted a 17% monthly retention rate by designing robust conditional email campaigns on customer interactions with email marketing platforms.► Implemented ongoing A/B & user experience testing for ads, placements, & landing pages; also organized, analyzed data, & reported marketing results.► Generated flyers, assembled & edited newsletters, conducted mass mailings through Photoshop & Mailchimp & facilitated clients in developing portals for website & social media pages to maximize marketing & business reach.