Managing Director
CurrentKEY COMPETENCIES:▪ Research design and methodological advices to clients▪ Marketing Consultancy, Marketing Plans and Strategies▪ Design of Marketing Information Systems▪ Project co-ordination and implementation▪ Client relationship management▪ Business Development▪ Questionnaire design (B2B and B2C)▪ Data analysis, presentation and interpretation of results▪ Preparation of reports and presentations▪ Desk researchTYPE OF STUDIES CONDUCTED OR SUPERVISED:▪ Industry and competition analysis (30+ projects)▪ Market entry studies (20+projects)▪ Customer satisfaction surveys (15+ projects) - see www.customersatisfaction.ro▪ Analysis of clients’ preferences and buying behaviour (15+ projects)▪ Feasibility studies (for green-field investments in production plants)▪ General or industry related macroeconomic analysis (5+ projects)▪ Various B2B surveys (20+ projects: e.g.: PVC and aluminium profiles)▪ Mystery Shopping (5+ projects - only in industrial / technical sectors)▪ Integration of market research results into marketing and business plansIN-DEPTH KNOWLEDGE OF THE FOLLOWING INDUSTRIES:▪ Building materials market (extensive experience, 50+ projects, 10+ years experience)▪ Various industrial B2B markets (air compressors, water pumps and filters, plastic industry, electrical equipment, cardboard packaging - 20 projects)▪ Steel industry (long and flat unalloyed steel products)▪ Energy (biodiesel; natural gas; diesel fuel )▪ Telecommunications▪ Constructions▪ Services (e.q. railway transport, professional B2B services)