Head Of Product
CurrentI stepped into this privately owned, B2C SaaS company to drive customer service and product initiatives to increase revenue. I am proud to see how my leadership contributions produced massive and sustainable revenue gains, taking the company to new levelsFocusing on customer success enablement and improvement, I define and execute product strategies – including new monetization streams – build product/service roadmaps, and establish new strategic partnerships. My personal belief is that ‘you can do no wrong by being there for the customer’. The impacts I have created in this role reflect the power of this customer-centric approach. I work closely with multiple stakeholders and the executive team, influencing the CEO to allocate budget and establish priorities.STRATEGY – LEADERSHIP – RESULTS:✔ Created an OpenAI ChatGPT powered prototype proving out the potential customer value of augmenting our assisted support as well as the cost savings to the business. Then led the customer experience and product integration design requirements to bring the service to market at scale. ✔ Modelled and introduced a new monthly recurring subscription revenue plan. Ran RFQ, selected platform and defined new product/service offer, which quadrupled previously stagnated revenue.✔ Shifted consumer-only growth model to include partnerships, producing several million dollars in additional new revenue annually. ✔ Analyzed competitor marketing models, including SEO, paid search, and display advertising before establishing a case to hire an internal marketing expert to accelerate marketing success. Secured ROI within 6 months of the new hire.✔ Led participation with Clean Software Alliance and gained direct communication with Google, Microsoft, and security vendors in the anti-malware and anti-virus industry.✔ Established B2C product/service vision.