- Manage multiple Clients, understanding their needs and provide solutions; Perform a liaison role between the client and company such that current and future opportunities are maximised;- Maintain and develop business relationships with assigned clients through project kick off meetings, and ongoing project meetings; - Prepare project initiation documents, project plans (including resource estimates), timescales, dependencies and project budgets to company standards; Prioritize and resolve issues through creative problem solving skills; recognize and balance priorities of eliminating the root causes of problems;- Monitor all aspects of the project to ensure it meets company standards, methodologies and quality assurance guidelines; Ensure that appropriate after sales support is provided and that service levels remains high; Proactively assess and mitigate risk for assigned scope; develops and plans schedules accordingly;- Build and maintain effective working relationships with the other department that have an effect on the successful delivery of the project;

- Overseeing development of business intelligence tools or systems, including design of related databases, spreadsheets or outputs; - Development of methodologies for best practice techniques and tools, of specifications for internal/external processes, business intelligence system or information technology (IT), reports, dashboards, or other outputs; - Provide periodical KPI reports and data base analysis to Client or stakeholders, collect their feedback and propose improvements; project and business analysis - depth analysis of project data and consumer research to identify key business;- Manage the project procurements: plan&administer the project procurements and control partners, suppliers and contractors; identify suppliers best practices, document them and improve them;- Support strategic objectives, by recommending CRM strategies, direct communication response and interactive communication programs that are aligned with the Client expectations; Assess and recommend the communication channels accordingly with Client objectives (e-mail, DM, SMS, on-line support);- Manage cross-functional teams and vendors /subcontractors during project delivery, using multi-functional resources, to ensure excellent execution; develop, coordinate and assure support in implementation of direct marketing & CRM projects and programs for consumers & brands;- Manage and report category teams budget, intermediate financial flow between departments and financial department, supervising the expenses budget, making proposals for improvement; Profit & Loss analysis per projects and client;- Prepare financial and operational reports by collecting, analyzing, and summarizing information and trends. Issues instructions concerning generation, completion, and distribution of reports; Support delivery of key pricing projects / programs and actions as part of the annual strategic plan;

- Develop, coordinate and assure support in implementation of direct marketing & CRM projects and programs for consumers & brands addressing DB existing customers (briefing, timing, monitoring and post evaluation); - Assess and recommend the communication channels accordingly with Client objectives (e-mail, DM, SMS, on-line support); - Establish and design customer base segmentation and profiling; - Project and business analysis - depth analysis of project data and consumer research to identify key business; - Manage cross-functional teams during project delivery, using multi-functional resources, to ensure excellent execution; - Manage and report category teams budget, intermediate financial flow between departments and financial department, supervising the expenses budget, making proposals for improvement; Profit & Loss analysis per projects and client; - Manage the project communication process: identify stakeholders and plan communication and manage stakeholder’s expectations; - Provide periodical KPI reports and data base analysis to Client or stakeholders, collect their feedback and propose improvements; - Lead or/and participate in the development of project management best practice techniques and tools; - Manage the projects organization in order to get the project initiation, preparation, execution and closing performed according to internal processes and principles;

- Lead day to day online and direct communication activities working in multi-functional teams, using strong project management skills and focusing on excellence in execution, understanding the client's business and current industry trends. - Builds strong understanding of business drivers based on thorough, detailed business analysis and turns them into company plans.- Recommends, develop and execute online and direct marketing strategies, plans and programs for consumers & brands;- Manage project delivery teams, consisting of multi functional resources, to ensure excellent execution;- Deliver a depth analysis of project data and consumer research to identify key business;- Supervise the projects’ evolution, management of the relations with clients and suppliers, also, to be Client's eye in the process of projects implementation, to deliver it in an accurate manner.

Full coordination of BTL projects focusing on excellence in execution and achieving customer’s desired results. On Gorenje Caravan project, in charge with management of legal basis of project, transport, equipment and people in all Caravan locations (project implemented on 2 regions of country and I’ve been responsible for the East side of the country);On merchandising project, also for Gorenje, the focus was to promote, on Bucharest area, and directly advertise white goods products, in order to ensure increasing of sales. My role was to collaborate with all teams involved in projects and overcome all difficult situations to meet our client requirements.As part of Client Service team I was responsible for keeping good relations with our clients, was active part of briefing and project proposal meetings with our clients for launching new products/concepts (Xpress Printing, Gorenje, Sephora, Marks&Spencer).As PR executive was part of team who has organized media events for Sephora new product launching in September 2006, Marks&Spencer fidelity card launching in November 2006, Dr. Murad’s conference in Romania in October 2006. Also, I was involved in preparing and execution tracking of media plans for Sephora and Marks&Spencer.

Responsible and played an active role in project proposal meetings for clients and for other departments as well, developing cost estimates/quotations and presentations for DM projects, managing their execution (deadlines, reports, field execution, team coordination); DM suppliers management; establish legal basis and formalities for all active promotions developed by the agency and prizes mechanism implementation, for each promotion. Ensured effective leadership of over 40 staff members, regarding data input activities, focusing on continuous improvement of databases accuracy, time execution, versatile and straightforward reports. Also, I was involved in implementation of online marketing projects for Romanian market (including research and new proposals). Major projects I was responsible for: •‘Western Union’ – campaign 2006 – the most complex project with active role in project proposal meetings for clients, full use of all DM tools and communication management with cca. 1980 locations, all over the country, and with suppliers, legal basis and legal consultancy during entire promotion period, unique contact person for promotion coordination, monthly electronic draws and complex reporting to the client, estimated flow of incomings during promotion;• ‘Nestle’ - direct marketing campaigns 2003 – 2006: all types of DM activities with complex promotions; the final result – a customized data base for customer relationship management;• ‘Maggi’ campaign (the caravan – 2004 / 2005): developed the algorithm for caravan locations and caravan starting points, ensure all materials for Field teams to ensure 100% accuracy and collect all data/envelopes for all winners reporting and validation for the client focusing on winners identification; • ‘Timisoreana’ - direct marketing campaigns 2003 – 2006: active team coordination for databases and reporting, winners’ certification by manual and electronic draws, prizes handing over ceremony and legal basis for entire promotion;