Director Of Marketing
CurrentLeading marketing for Louise Kool and Galt (LKG) and Bridges: doubling revenue in 5 years. E-commerce targeting institutional customers: new websites doubled share of sales. Gated Content marketing for high-leverage customers: webinars, web-workshops, e-books Product development: hardware, curriculum, training and SaaS -- conception, positioning, and production shepherding diverse teams with a clear-eyed market focus and eye on profitability.Research and Analytics: turning data into high-value leads and long-term profitable accounts. Sales team development: leading internal change, with new tools, processes, collateral from pipeline to close.Presenter: presentation and strategy lead for tier 1 customers. Bids: lead, developing strategies, materials, presentations to national and international companies, NFP's and governmentPublished 2 annual catalogues of 320, and 260 pages, mailed to 25,000+ customers.Re-branding