Bo Geddes

Bo Geddes Email and Phone Number

Award-Winning Brand and Creative Leadership for Integrated Marketing, Product Storytelling, and Campaign Strategy @ Displate
Warsaw, Mazowieckie, Poland
Bo Geddes's Location
Bellevue, Washington, United States, United States
Bo Geddes's Contact Details
About Bo Geddes

Award-winning marketing and brand development for global consumer brands. As a senior creative leader, I blend visionary storytelling, strategic brand management, and integrated marketing expertise to guide my teams to elevate brands in highly competitive markets. The work consistently delivers high-impact results that grow communities, boost sales, and create advocacy.Highlights thus far:• Directing multiple Webby award-winning experiences for top-tier entertainment and consumer electronics brands.• Leading the creative team behind the Xbox Series X|S brand update and packaging, an initiative recognized for its innovative design.• Inventing the ultimate customer recognition program for Xbox: Year in Review campaign, which drove a 13x average CTOR and secured 1,000+ press mentions and is still going (13 years so far).• Partnering with Xbox staff to reposition Xbox Gold subscriptions, leading to a 30% sales lift in one quarter.• Growing DuskBreakers’ social media following by 4,687% and engagement by 436% within three months.• Earning and maintaining agency-of-record status with Xbox, Microsoft Surface and Microsoft Education.I specialize in:Brand—Shaping brand stories that resonate across every touchpoint. Highly skilled in Strategy, Identity, Development, and Management.Marketing Campaigns—Creating and driving innovative, cohesive, multi-channel, global marketing campaigns that generate tangible ROI. Recognized for full funnel approach and specializing in converting users into brand advocates.Leadership—Cross-functional guidance and mentoring across creative, marketing, social, and product teams with a player/coach approach that instills collaboration and pride in work to ensure seamless execution from concept to launch. Notable brands I've had the pleasure to work with:Adidas, Assassin’s Creed, Azure, Columbia Sportswear, Dead Rising, Destiny, Dota, DuskBreakers, eBay, Elysian, Evil Geniuses, Fable, Fallout, Forza, Gears of War, Halo, HP, Intel, League of Legends, Mattel, Microsoft (Education, Surface, HoloLens, Band, Phone, Windows, Office, Bing), Minecraft, MOD Pizza, New Line Cinema, Nike, REI, Rocket League, Skyrim, Starbucks, Sunset Overdrive, T-Mobile, Target, The Lord of the Rings, Titanfall, Tomb Raider, VALORANT, Warhammer 40,000, Webkinz, Witcher, Xbox, Xeko

Bo Geddes's Current Company Details
Displate

Displate

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Award-Winning Brand and Creative Leadership for Integrated Marketing, Product Storytelling, and Campaign Strategy
Warsaw, Mazowieckie, Poland
Website:
displate.com/career
Employees:
362
Bo Geddes Work Experience Details
  • Displate
    Displate
    Warsaw, Mazowieckie, Poland
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  • Metatheory Inc.
    Brand Head - Game And Content Strategy
    Metatheory Inc. Feb 2023 - Nov 2024
    Remote-First, Us
    Led portfolio-wide brand direction and development. Oversaw campaign development, brand assets, and approval processes across multiple games to ensure alignment with business goals. Drove comprehensive brand strategy and execution for DuskBreakers, leading cross-functional efforts to produce engaging content and increase social media engagement by 436% and followers by 4,687%.
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  • Evil Geniuses
    Director Of Creative - Global Partnerships And Content
    Evil Geniuses Mar 2022 - Sep 2022
    Seattle, Washington, Us
    Led global creative strategies that significantly grew engagement by 328% and boosted valuation to $255M. Developed campaigns that spanned multiple channels, including digital, social, and video content, to increase brand visibility and partner engagement.Wins:Secured Founding Team VALORANT Partner Program position with Riot GamesBuilt presentations that locked in Hewlett Packard Enterprises, Elysian Brewery, and Wolverhampton Wanders
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  • Evil Geniuses
    Creative Director - Brand And Content
    Evil Geniuses Sep 2020 - Mar 2022
    Seattle, Washington, Us
    Inspired a brilliant team of editors, producers, directors, writers, and designers to support our always-on esports teams, streamers, partnership activations, technology, and our DEI efforts. Planning, budgeting, and KPI setting for content creation, highlight and hype videos, strategic campaigns, social post designs, web design, branding and program development, fan merchandise, and jersey design. Worked directly with CEO and SLT on brand management, brand systems, vision, and voice.Wins: +30.42% followers +328.32% engagementAdded “Evil” to the esports vernacular for a “cool move”
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  • Tgd
    Creative Director - Brand, Packaging, Campaigns
    Tgd Sep 2019 - Jun 2020
    Edmonds, Wa, Us
    Directed award-winning design work for Xbox, including the Series X|S packaging system and a comprehensive brand refresh. Managed end-to-end production, collaborating with internal and agency teams to deliver a unified brand experience.
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  • Pop
    Creative Director - Brand, Campaigns, Content
    Pop Aug 2017 - Feb 2019
    Seattle, Wa, Us
    Oversaw multi-disciplinary teams in creating high-impact campaigns for Microsoft Surface and Education, securing Agency of Record status for both accounts. Directed visual strategy and optimized creative processes to drive brand engagement and consistency.
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  • Edelman
    Vp Creative Director - Brand Strategy And Campaigns
    Edelman Aug 2016 - Jun 2017
    New York, Ny, Us
    Led strategic repositioning efforts and campaigns for B2B and B2C clients. Managed international campaigns, coordinating with cross-functional teams to ensure brand alignment and message clarity.
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  • Vml
    Creative Director - Brand And Content Marketing
    Vml Apr 2010 - Mar 2016
    New York, New York, Us
    Directed creative campaigns for Xbox, achieving a 30.2% increase in Xbox Gold subscriptions. Led initiatives across video, digital, and experiential channels to strengthen the brand’s market position.
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  • Nonbox
    Art Director - Brand And Campaigns
    Nonbox 2007 - 2008
    Portland, Oregon, Us
    Provided art direction and client hand-holding for sports and entertainment properties.Clients: Adidas, Handsome Smooths, Peter Jacobsen Sports, Planar, Propel Fuel, PTGL, Streamline Imaging, Thomson/Grass Valley, Woodburn Company Stores
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  • Sabertooth Games
    Creative Director - Brand And Product Development
    Sabertooth Games 2002 - 2004
    Us
    Created PoCs, brand systems, and product UI for 3 published games and expansions. Inspired teams of artists, designers, writers, and art directors on our product and marketing teams for:• The Lord of the Rings TMG (Core set and 9 expansions) published by Mattel• WarCry: Warhammer (Core set and 7 expansions) published by Games Workshop• Horus Heresy (Core set and 2 expansions) published by Games Workshop• Warhammer 40,000 (Core set and 5 expansions) published by Games Workshop
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  • Xylo
    Senior Graphic Designer - Brand And Product Development
    Xylo 1998 - 2000
    Provided creative development, brand, and design leadership on 40+ co-branded, quarterly catalogs that offered work/life solutions to employees of Fortune 500 companies.
  • The Production Network
    Senior Graphic Designer - Event, Environmental, Retail, Display, Print
    The Production Network 1997 - 1998
    Seattle, Washington, Us
    Created innovative design solutions for an agency that specializes in custom, high-end event/exhibit design and project management.
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Bo Geddes Skills

Creative Direction Art Direction Graphic Design Advertising Animation User Interface Design Digital Strategy Brand Development Video Games Logo Design Illustration Storyboarding Game Design Indesign Art Creative Strategy User Experience Interactive Advertising After Effects Photoshop Concept Development Motion Graphics Computer Animation Team Leadership Corporate Identity Game Development Adobe Creative Suite Conflict Resolution Visual Communication Content Strategy Branding Copywriting Creative Writing Social Media Typography Email Marketing Integrated Marketing Photography Screenwriting Marketing Catalogs Video Editing Project Estimation Social Media Marketing Digital Marketing Adobe Illustrator Maya Adobe Creative Cloud Short Stories Stop Motion Flash Interactive Marketing Xbox 360 Conceptual Art Level Design Character Design

Bo Geddes Education Details

  • Academy Of Art University
    Academy Of Art University
    Animation And Screenwriting

Frequently Asked Questions about Bo Geddes

What company does Bo Geddes work for?

Bo Geddes works for Displate

What is Bo Geddes's role at the current company?

Bo Geddes's current role is Award-Winning Brand and Creative Leadership for Integrated Marketing, Product Storytelling, and Campaign Strategy.

What is Bo Geddes's email address?

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What is Bo Geddes's direct phone number?

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What schools did Bo Geddes attend?

Bo Geddes attended Academy Of Art University.

What are some of Bo Geddes's interests?

Bo Geddes has interest in Arts And Culture.

What skills is Bo Geddes known for?

Bo Geddes has skills like Creative Direction, Art Direction, Graphic Design, Advertising, Animation, User Interface Design, Digital Strategy, Brand Development, Video Games, Logo Design, Illustration, Storyboarding.

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