Responsible for Global Business Development of Xiaomi TV+ (FAST platform of Xiaomi) and Patchwall.

Managed daily operations across multiple social media platforms and used analytics tools like Hootsuite to understand user engagement.Conducted a UX analysis for the Big Change's official website to test accessibility and usability. Formulated recommendations based on these findings and presented them to the CEO.Took part in the Big Education Challenge project, contributing to the creation and implementation of promotional content.Organised a content publishing calendar that aligned with the company's product development and promotional strategies.Compiled data visualisation reports that received positive feedback from the CEO, offering insights into user behaviour and trends.

Maintained a comprehensive asset bank for the Global Public Policy team, including producing knowledgeSupported 3rd TikTok Elevate project:a) Operated 6-week online training sessions for 11 institutional accounts on TikTok, including @unitednations,@unicef and @wwfcanadab) Analysed and evaluated the videos produced by participants to provide constructive feedbackc) Collected and organised training materials and informationSupported to conceive and implement ByteDance strategy on policy programs including Institutional Accounts Project and TikTok for Good, working closely with Global Public Policy General Team and cross-functional teams

Managed and operated the Douyin and Kuaishou account of Beijing Daily, Beijing Evening News and other affiliated accountEdited and published news videos on the official Douyin and Kwai accountProduced the independent commentary programme video, includes on-site dimming and shooting, post-editing processing and video publishingAchieved over 20 million views on news videos independently produced and dubbed, earning commendation from department leadershipAdhered to a data-driven approach in decision-making; routinely monitored key performance indicators such as user interaction, watch duration, and share count on short video platforms. Compiled this data into detailed reports for leadership, informing content strategy improvements