Bohan Li Email & Phone Number

Contrasted the cultural plans in 1987 and in 2012 to gain an overview of the past and present of Chicago theaters; Drew on experiences of theater development in other regions and countries, included New York, Los Angeles, and the UK, among other placesPointed out the emerging challenges such as changes in audience habits and demands, insufficient community engagement, and limited government fund, and accordingly proposed three recommendations to the Department of Cultural Affairs and Special Events (DCASE) in ChicagoDeveloped a detailed action plan for the revitalization of Chicago theaters, including diversifying performance formats, highlighting multiculturalism, enhancing audience experiences, and strengthening collaboration with surrounding schools and communities

Social Media Account OperationManaged the newly established social media account for the company and delivered at least four multimedia posts or video productions on a weekly basis.Achieved a steady weekly account reading range of 1500-2000 in the initial phase and formulated plans for future expansion and collaboration with the Marketing and Sales Department.Community Engagement and Trend LeadershipAssisted in building highly engaged user communities on the social media platforms such as Xiaohongshu.Guided discussions on trending topics to enhance brand visibility and engagement.Event Promotion and Data AnalysisWoked collectively with other departments to promote the company’s online and offline events.Collected and analyzed the operational data to assess marketing efforts.

China Association for Science and Technology Collaborative ProjectCo-organized a popular scientific communication competition, with primary responsibility for the pre-event investigation, activity process development, and publicity campaign.Conducted media publicity activities, combining User Generated Content and Professionally Generated Content by appealing for online micro-videos and contacting KOLs to increase exposure.Data Analysis for Channel OperationGathered operational data from 11 pay and shopping channels, such as revenue, types and number of programs, headcounts, and so on; delivered suggestions for future program enhancement.Formed an indicator monitoring specification, which was utilized as the storage paradigm for the database.

Scheduled events, coordinated with sponsors and event organizers, and handled all communications for artist Anya Krumbine (Instagram: lasagna_art).Invited the Chicago Sun-Times to cover the event and promoted it by editing video footage on social mediaCreated a personal website (lasagnaart.carrd.co) to showcase Anya’s portfolio and assisted her in operating her TikTok to enhance her social media influence; obtained an artist grant project from Ohio State University for herSecured a collaboration opportunity for Anya at Chicago Fashion Week, allowing her to create promotional animations for the opening ceremony, and to accumulate industry exposures

Master Of Science - Ms, Digital Communication And Media/Multimedia

Bachelor'S Degree, Fine And Studio Arts Management