Bo Hussey Email & Phone Number

Charlotte, North Carolina, United States

Charlotte, North Carolina Area

Over five years with National Gypsum, have led the development of digital marketing operations for the company – including the selection and implementation of supportive technology, development of efficient processes and addition of skilled team members. Have led the modernization of company marketing activities by developing and implementing an integrated marketing communications program. Built on a solid brand strategy foundation, the initiative includes an eight-website platform, content marketing, email marketing, paid advertising, sales enablement, organic and paid social media, search engine optimization and marketing, trade show experiences, publisher partnerships and retail partner marketing. 2020 President’s Excellence Award recipient after leading the vision, strategy and development of the organization’s new digital marketing ecosystem and modernization of the company’s brand architecture structure and product brand elements.

Charlotte, North Carolina Area

Led a marketing transformation and brand repositioning effort including the development of new verbal and visual identities.Responsible for brand, strategic marketing communications, creative strategy and development, digital marketing, public relations and community engagement.Promoted engagement among donors, volunteers, advocates and corporate partners through the development and implementation of a multichannel marketing strategy.Leveraged digital technology to lead a modernization of the organization’s operational model. Active member of United Way Worldwide Marketing Leadership Council, influencing national adoption of new branding while owning local market implementation.

Charlotte, Nc

Provided strategic leadership as the main point of contact for multiple brands — building strong client partnerships and representing client objectives within the agency. Led internal brand teams and fostered collaboration across multiple disciplines (content, creative, digital, insights, media, public relations) to develop brand-building ideas aligned with client goals. Grew revenue based on strategic account planning, effective project delivery, relationship management and proactive recommendations.Earned recognition as a thought leader for developing and presenting new innovative business programs for industry-leading clients, such as Ally, Charlotte Regional Visitors Authority, Eaton Lighting, Electrolux, Festool, Huber Engineered Woods, La-Z-Boy Casegoods, Ply Gem and NASCAR Hall of Fame.

Charlotte, North Carolina Area

Led all facets of marketing, internal and external communications, advertising, promotions, social media, and public and media relations for the regional non-profit. Adeptly developed a brand awareness campaign to engage the community resulting in all-time high material donations, retail sales and participants in the organization’s workforce development services. Strategically developed and managed integrated marketing and communications plans for job training programs, retail operations, temporary staffing agency and electronic recycling business. Substantially increased material donations and mission awareness through the creation of award-winning advertising campaigns and increasing earned media impressions more than 200%. Served as official organizational spokesperson and as a key member of the Corporate Leadership Team.

Charlotte, Nc

Collaborated with the organization’s advertising agency and chief marketing officer in developing the branding and creative direction for the Charlotte Bobcats, WNBA Charlotte Sting and Charlotte Bobcats Arena. Led a high performance four-person team providing print creative, graphic design and editorial content for each entity. Launched the organization’s multiple websites and managed the design and daily content of each. Produced promotional items and all print publications, including game programs, media guides and sales collateral for sponsorships and ticket sales. Partnered with sponsorship team to activate partnerships through print materials and online efforts.

Charlotte, Nc

Strategically developed and managed the organization’s marketing and advertising campaigns with responsibility for branding the franchise, overall creative development and design. Led a complete and highly successful organizational re-branding for the team’s second season in Charlotte. Tactically directed the communications department, including the team’s media relations, publications, online and community relations initiatives. Succinctly negotiated community partnerships and advertising sponsorships to meet the team’s financial goals.

Charlotte, Nc

Provided graphic design and editorial content for NBA Charlotte Hornets and WNBA Charlotte Sting publications, promotional materials and web sitesResponsibilities included concept development, art direction, production coordination, graphic design and copy writingPublications included monthly magazine, media guides, game day programs, sales materials and weekly email newsletter

Charlotte, Nc

Charlotte, Nc

Ba, Communications

Msa, Sports Administration

Education record

The mission of Leadership Charlotte is to develop and enhance volunteer community leadership by providing a diverse group of emerging.