Together with my team, we assisted Flocktory's clients in developing strategies and implementing projects aimed at improving business metrics:• Increasing CR & AOV• CRM marketing• UX research• Performance marketingResults:• Introduced a new monetization stream by reactivating old clients, increasing Performance segment revenue by 35%.• Through a series of A/B tests, improved contact collection conversion (email, phone, push) to an average of 25% of the website… Show more Together with my team, we assisted Flocktory's clients in developing strategies and implementing projects aimed at improving business metrics:• Increasing CR & AOV• CRM marketing• UX research• Performance marketingResults:• Introduced a new monetization stream by reactivating old clients, increasing Performance segment revenue by 35%.• Through a series of A/B tests, improved contact collection conversion (email, phone, push) to an average of 25% of the website audience, which is 1.5 times higher than the initial result.• Increased revenue by 8% for a TravelTech company by conducting UX research, formulating optimization hypotheses, and performing subsequent A/B testing.• Developed and implemented a template system for advertising campaigns, reducing launch times by 50% and team workload by 25%. Show less

• Under my leadership, the team launched the Panasonic Cooking Club mobile app, achieving 5,000 downloads in the first month.• Created a SMM marketing division, which increased company revenue by 10% within six months.• Revised processes in the reputation marketing project for Panasonic, reducing support team costs by 30%.• Implemented a KPI system, resulting in a 10% revenue increase and the successful completion of over 100 projects with a total budget exceeding 200 million rubles.