As the Creative Director at Mars Markets, I've been at the forefront of shaping a distinctive brand identity and market presence, focusing on strategic marketing initiatives and budget management for sustainable growth. I've played a pivotal role in launching a novel music industry investment platform, navigating the complexities of regulatory compliance with SEC and FINRA. My leadership extends to overseeing critical marketing projects, including digital platform development, and establishing the brand's voice and visual identity, ensuring our messaging remains effective and compliant across all channels.

As a freelance photographer since 2015, I've specialized in creating impactful imagery across commercial, lifestyle, music/concerts, and luxury brand niches. My experience spans managing large-scale projects for globally recognized brands such as Nike and Reebok, directing agency-signed talent, and delivering innovative projects within strict timelines and budgets. My work reflects a blend of creativity and professionalism, driving unique visual narratives that resonate with diverse audiences.

At Greg Yüna, in my role as Director of Marketing and Sales, I led a transformative creative driven brand relaunch, integrating innovative social media strategies and website enhancements to significantly boost online engagement and traffic. My strategic initiatives expanded our retail presence through partnerships with high-profile outlets, including the inaugural shop-in-shop at KITH Soho, enhancing brand visibility and awareness. I directed marketing campaigns and fostered collaborations with notable brands, effectively elevating our brand reputation and engagement. I oversaw financial strategies, optimizing budgeting and providing insights for strategic decisions and ensuring effective resource allocation.

As a Creative/Photographer within HYPEBEAST’S in-house creative agency, I specialized in crafting culture-driving visual narratives through editorial photography and high-level lookbooks. My role encompassed the full spectrum of production—from conceptualizing creative briefs and mood boards to directing shoots and managing post-production processes. I worked with diverse teams, ensuring seamless execution and high-quality deliverables. My work supported major campaigns for renowned brands like Neiman Marcus, G-Shock, NFL, and Adidas and more significantly contributing to their brand storytelling and visual identity.

Worked as a member of the Brand & Creative Department creating internal/external facing content across different teams and platforms throughout the company.