o Revenue Growth StrategyDesigning and leading growth initiatives across the SCEB region (14 countries), focusing on innovation, segmentation and channel strategies to optimize revenue growth and NOPBT delivery.o Innovation & Project ManagementLeading end-to-end execution of innovative commercial projects, using a Test & Learn approach (think big, test small) to ensure continuous improvement, timely delivery and best practice sharing.o Advanced Analytics & Market SegmentationLeveraging advanced analytics and available data to assess market trends focusing on consumer and customer value creation, enhancing decision-making and revenue growth potential.o Optimization & ImprovementLeading strategic initiatives focused on optimizing business operations and processes, driving continuous efficiency, profitability, and overall market performance improvement.o Cross-Functional Collaboration & Alignment Fostering strong alignment between sales, marketing, finance, and revenue management teams to ensure seamless execution of RGM strategies.

o Transformed the business idea into the minimum viable product.o Hired and led the team responsible for SaaS Cloud product development while creating business strategy, development framework and commercialization plans.

o Strategic Revenue Growth PlanningDeveloped and implemented revenue growth strategies for the SEE region, focusing on excise tax optimization, pricing strategies, and portfolio management using data-driven insights and competitive positioning on the market.o Innovation & Portfolio OptimizationSpearheaded the introduction of Reduce Risk Products (RRP) across markets, leveraging innovation and consumer insights to align portfolio offerings with market demands. Monitored performance and adjusted commercial strategies to maximize market penetration and profitability.o Stakeholder Management & Cross-Market SynergiesActed as a key contact for the leadership team, ensuring alignment across various countries and driving cross-market synergies. Promoted best practice sharing and harmonization of strategies across the region.o Financial Analytics Conducted thorough P&L analysis and financial modeling to guide strategic decisions, resource allocation, and investment prioritization in collaboration with the finance department.

o Commercial Strategy & ExecutionLed the development of a comprehensive mid-term commercial plan, including budget allocation, channel management, and portfolio optimization. Ensured alignment with top-level strategic priorities and executed plans in collaboration with cross-functional teams.o Performance Tracking & Reporting Established a performance tracking framework for commercial initiatives, ensuring continuous feedback and adaptation to achieve business objectives. Utilized business intelligence tools to monitor market conditions and competitor actions.o Leadership & Change ManagementPlayed a pivotal role in the commercial transformation, successfully implementing changes that improved operational efficiency and market responsiveness. Demonstrated leadership in managing the department's evolution and coaching teams.

o Leading the team for “Commercial Approach” organizational transformationo Planning, developing and implementing brand/Portfolio Go-to-market initiatives utilizing business intelligence data (up to $1mil budget)o Assessing financial and operational risks, developing counter-act plans and maximizing ROIo Ensuring execution excellence by project tracking, reporting and improvements implementation

o Developing global intelligence tool for consumer needs understandingo Developing of global consumer engagement innovative toolbox o Tailoring and piloting CE tools according to specific consumer needs and market restrictionso Close cooperation with other global functions in order to achieve 360 consumer engagement (Consumer Centric Approach)