I lead Lean IT Portfolio Management initiatives in accordance with the SAFe methodology. My primary responsibility is to ensure that all IT changes are coordinated and prioritized effectively, addressing all dependencies and risks appropriately, and maintaining complete transparency at the portfolio level. Additionally, I support the transformation, simplification, and enhancement of Allianz Commercial Lean Portfolio Management procedures.

I led the Campaign Management team within the Business Intelligence department of the IT business unit, which consisted of 10 developers and data analysts. We owned the entire campaign management platform, featuring technical solutions for data exploration and orchestration across various datamarts. The developers were tasked with the platform's ongoing development, while the data analysts were responsible for data exploration and orchestration to support campaign management activities. My role extended beyond team leadership; I was a member of the architecture board, led various projects involving technical innovations and business transformations, and participated in the digitalization stream innovation project. Results:Team Development: Expanded the campaign management team, doubling its size from 4 to 10 skilled professionals.Leadership Recognition: Achieved recognition within the top 25% of Bertelsmann team leaders worldwide, with a People Empowerment Index score exceeding 95%.Operational Excellence: Refined organizational structures, increasing the execution of marketing campaigns by over 66%, significantly contributing to the company’s revenue.Financial Impact: My team’s efforts were instrumental, generating high amount of company’s revenue.Innovation Management: Managed technical projects, significantly enhancing operational capabilities and efficiencies.Cost Reduction: Achieved a high reduction in operational costs through process optimization and the elimination of inefficiencies.Digital Transformation: Led the transition to digital, real-time data orchestration, boosting revenue and enhancing the success rate of deliveries to over 99% through automation and stringent quality controls.

As a Senior Business Intelligence Analyst, I spearheaded the development of business initiatives leveraging the company's technology and data within the customer and business intelligence domains. I led the design and implementation of solutions in campaign management and associated datamarts. Additionally, I served on the Technical Architecture Board, which was the decision-making body for all technological strategies. Results:Workflow Optimization: Streamlined campaign management workflows, significantly reducing complexity by 40% and enhancing operational efficiency.Digitalization Initiatives: Spearheaded the development of new projects that bolstered our digital transformation efforts, contributing to a modernized infrastructure.Solution Implementation: Designed, developed, and successfully implemented a robust Campaign Management solution along with its supporting applications, markedly advancing the modernization of our customer intelligence systems.Consultant Training: Conducted comprehensive training for external consultants, enhancing their expertise in customer intelligence to ensure superior project outcomes.Data science: Worked closely with data scientists to create and implement behavioral models, laying the groundwork for sophisticated customer journey mapping, thereby enriching customer insights and marketing strategies.

In this role, I reported directly to the director of the business unit. My responsibilities included leading the global rollout of a customer intelligence solution and overseeing the design and deployment of supporting data structures. The solution was intended as a central tool for enhancing sales and marketing effectiveness. I managed several technical and business teams located in the Philippines, France, the UK, and the USA. Results:Project Execution: Successfully managed the implementation of the customer intelligence solution, completing the rollout on time and within budget.Campaign Development: Developed innovative multi-channel, multi-stage marketing campaigns that were closely aligned with market strategies and data-driven insights, significantly enhancing marketing effectiveness.Data Utilization: Enhanced the quality of marketing campaigns by integrating holistic data analysis techniques into our campaign planning and execution.Decision Support Tools: Created detailed dashboards and reporting tools, providing essential insights that supported effective and strategic business decision-making.

During my tenure at SAS Institute, I was tasked with designing, implementing, and testing SAS Customer Intelligence solutions for the banking and telecommunications industries. In addition to providing technical services, I also offered pre-sales support and business consulting to various business units, including C-level executives. Results:CRM Implementation: Led a complex CRM project deployment for UniCredit Bank across six countries, significantly enhancing customer relationship management capabilities.Consultant Training: Successfully completed a major customer intelligence project for Telecom Albania, improving their data-driven decision-making processes.Business Development: Drove pre-sales activities that secured new contracts with major clients such as Raiffeisen Bank, Telecom Serbia, and Telecom Bosnia, expanding our market footprint.Educational Leadership: Designed and conducted numerous workshops and training sessions, effectively educating and empowering key stakeholders in leveraging customer intelligence tools for business optimization.

In this role, I led a team of five consultants providing a range of services—including data analytics, reporting, and CRM solutions—to various pharmaceutical companies such as AstraZeneca, ScheringPlough, Richter Gedeon, and Boehringer Ingelheim. Our responsibilities included offering consulting services on both external and internal IT projects, translating business processes, and implementing standard operating procedures. Results:Analytical Tool Development: Engineered and launched an analytical tool that became essential across multiple departments (Sales, Marketing, Finance), significantly improving cross-functional data accessibility and decision-making.Process Automation: Developed and implemented automated ETL processes to streamline data collection from various sources, enhancing data flow from small pharmacies to independent pharmaceutical distributors.Stakeholder Education: Conducted a series of educational workshops and training sessions, greatly enhancing stakeholder understanding and capability in utilizing advanced IT tools and processes.

In this role I specialized in providing IT consultancy across diverse business areas, managing the selection and implementation of IT business solutions. Additionally, I focused on executing project management tasks efficiently and cost-effectively.

During my tenure at the company, I developed the first analytical tool for importing and analyzing sales data. My responsibilities also included maintaining the tool and training users on its functionality. Additionally, I was responsible for the maintenance and development of the CRM tool.