Conceived, optimized and executed Marketing and PR strategy for portfolio of luxury clients such as Missoni, Etro, Chanel, Senreve & Jason Wu. Developed and implemented annual, seasonal and project-based marketing and PR strategies across all categories of product. Initiated and cultivated strong client relationships to ensure client satisfaction, support retention and drive repeat business. Maintained and leveraged relationships with media, industry leaders, opinion leaders, socials and VIPs. Led budget management and forecast for all marketing and communication efforts and seasonal needs. Provided C-suite level executives with advice, guidance, and strategy to launch or relaunch their businesses and products. Developed unique and distinct brand image and identity guidelines for clients, Utilized market research and analytics to develop strategies to boost clients’ presence and market share. Nova Vox Advisory specializes in luxury and fashion industry with bespoke approach to each client.

Directed formulation of Americas' communication plans and tactics to engineer desirability, excitement, and frenzy for successful repositioning of the brand as directional and hedonistic under Daniel Lee's creative direction.

Devised and led execution of PR and Communication strategies to reposition the brand under creative direction of Jason Wu. Increased womenswear market share and reclaimed industry leadership and relevance in menswear.

Oversaw all public relations activities for all seven Armani brands in the USA and Canada, while redefining the identity of each brand to increase non-paid media and boost sales by double digits.