Jumping to the field of digital marketing was a huge challenge as this was totally new to me. It took quite some months to get familiar with all the terminology and get a sense of where I can contribute most in the system. After a year of being involved mostly in organizational stuff I took over position of local Internet Manager for Slovenian market as we were searching for replacement. In 9 months of leading the team we managed to define clear focuses of each individual, improve marketing activities and turn around sales curve that was before stagnating. Since then Internet was on a rapid almost double digit growth even in times before Covid that gave another big push. After handing over my local responsibilities to new person I continued to work very closely with all markets in the system (21 countries) with focus on increasing revenues. We were achieving this with:- better control of offer management and usage of CTA's- better control of media mix and attribution tools - push of affiliate marketing in some markets- decreasing dependency on google & facebook advertising only and search for additional means to increase trafficIn last year I also took over analytic department. We implemented advance attribution and reporting tools that are still enabling managers and advertisers to control media spend more effectively and therefor improve efficiency.

PRINTWe managed to increase sales by more than 70% over the timespan. The keys to high growth in a declining industry were the following:- implementation of very useful program with stickers on the newspapers (creating huge loss aversion feeling that contributed to 10x higher CR)- further implementation of gamification elements into our own catalogues so we avoid being depended on newspapers (scratch cards, crosswords, etc) . I presented this case on Slovenian marketing conference in 2017.- big push of SMS sending with proper strategies and support tools (integration tools, better prices due to volume, better usage of CTA's in texts)TELEMARKETING:Biggest focus was on growth of call center hours as our database was growing and we did not have enough agents to monetize it. We started many HR initiatives to improve employer branding and increase number of people that were willing to work in our call centers. This was especially challenging in big cities so we were also opening new call center in more rural areas which prove to be big organizational challenge.

Bisnode is a leading provider of digital business information in Europe, with a complete offering of solutions for marketing, credit and business information. Bisnode’s services help companies maximise sales, minimise business risks and make better business decisions.I managed 12 people who were selling high end products of Bisnode Slovenia to a wide spectre of companies all across Slovenia. Every year we were growing revenue although we had huge market share on the market.

After I came back from Colombia, I took over entire sales of mother company. It was very stressful, since the recession just kick in and we had a 40% drop of Sales. We were fighting very hard to survive on the market. I directly managed 15 people and around 50 indirectly. My main focus was on the markets of Slovenia, ex-Yugoslavia and Eastern Europe.

I was responsible for a distribution company on Colombian market of mother company Hidria Perles. Our sales in 2007 reached 1,05 mio USD and 1,25 in 2008. I managed 16 people across Colombia, from sales to accounting, technical services etc... It was simply a great experience to work and live in South America!