Bolat Kissambayev

Bolat Kissambayev Email and Phone Number

Digital Marketing Executive @ Rakhat Properties
Dubai, AE
Bolat Kissambayev's Location
Dubai, Dubai, United Arab Emirates, United Arab Emirates
About Bolat Kissambayev

Hello, my name is Bolat Kisambaev. I have over 8 years of experience. Previously, I led the Digital Marketing and Analytics departments at E-com, Retail, Real Estate and Marketing Consulting. Below is a description of my expertise:- Quick generation of ideas and marketing hypotheses, implementing them with minimal resources: human, time, and financial- Market analysis, target audience, competitors, identifying the "pain points" of the target audience- Building sales funnels and marketing funnels- Optimization of business processes- Targeted advertising in Meta- Launching IT products for the B2B market- Automating routine tasksMy case studies in comprehensive marketing:- Attracted 15,000 targeted leads for the HR department in 2 months, with 5,000 "blue-collar" positions filled. The cost per lead was $0.20 (Retail sector)- Participated in the launch of Magnum GO (an in-house food delivery service for Kazakhstan’s #1 supermarket chain, 200+ branches), and Magnum CLUB (a loyalty program and bonus system for 2 million users)- Saved $115,000 in 3 months (Real Estate sector) through advertising optimization and channel reallocation- Trained 5 people with no experience in the basics of internet marketing in 2 weeks- Optimized document workflow for a corporation with a staff of 12,000, reducing payment processing time from 6 months to 2 weeks- Launched 200+ ad campaigns, managed a budget of $250,000Currently, I am in Dubai and open for collaboration🤗My contact details:+7777285 5851 (WhatsApp) t.me/BolatPlus linkedin.com/in/bolatplus

Bolat Kissambayev's Current Company Details
Rakhat Properties

Rakhat Properties

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Digital Marketing Executive
Dubai, AE
Employees:
9
Bolat Kissambayev Work Experience Details
  • Rakhat Properties
    Digital Marketing Executive
    Rakhat Properties
    Dubai, Ae
  • S-Hub
    Marketing Expert
    S-Hub Sep 2024 - Present
    Испания
    The first accelerator for relocated startups in Spain💡 Individual approach: only 5 projects per batch💡 Carefully curated information - we value your time and money💡 Duration of 4 weeks - enough time to move toward success or decide to pivot💡 Program based on best practices from Spanish accelerators💡 4 main blocks: product, taxes, sales, and fundraising, including information about grants💡 20 experienced experts ready to support your project
  • Rakhat Properties
    Digital Marketing Executive
    Rakhat Properties Nov 2023 - Present
    Дубай, Объединённые Арабские Эмираты
    - Development and implementation of overall marketing strategy- Launching and managing advertising campaigns- Market analysis, competitor analysis, SWOT analysis- Budget management and optimization- Lead generation, management of outsourced contractor teams (targeting specialists, PPC specialists), SMM team, copywriters, designers, and task assignment- Content generation and testing of various hypotheses- Media planning, organization, and scheduling of shoots- Implementation of a CRM system from scratch, complete setup, and training of broker teams (AMO CRM, + Wazzup + Zadarma IP telephony + My Calls)- Participation in sales script development, identifying weak points at each stage of the sales funnel- Organization and control of contractor work- Working with cold databases - mailings, autodialers, SMS, cold calls- Working with databases (parsing, segmentation, promo campaigns, multi-channel mailings)- Working with advertising channels: Meta Ads, Google Ads, YouTube ads, LinkedIn mailings, Google Search Console, etc.- Working with analytics systems: Excel/Google Sheets, Google Data Studio, Power BI, Yandex Metrica, Google Analytics- Working in CRM systems (AMO, Bitrix)- Working with partner platforms and aggregators: reelly.io, propertyfinder.ae, bayut.com, realiste.ai, dubai.dubizzle.com, geniemap.net, alnair.ae, rebpm.ru, housebook.ae, etc.- Market analytics through government portals: Dubai Land Real Estate Transactions, Dubai REST- Implementation of a unified knowledge base in Notion, all work conducted online via Google Drive, Sheets, Telegram, and the use of AI tools- Assisting in personnel selection, agents/brokers through advertising channels (mailings, targeted ads)- Development of a B2B partner network, creation of a referral program- Organization and conduct of online webinars- Verification of accounts on Google Maps, Yandex.Maps, 2GIS
  • Мцрч
    Tracker, Business Consultant, Coach
    Мцрч "Само" Jun 2023 - Present
    Турция
    - Communication with business owners and top managers from various industries (support during training and completion of-individual assignments)- Development of financial reporting templates for SMEs- Measuring business financial indicators (profitability, profitability, turnover)- Individual work with entrepreneurs from CIS countries- Supervising the implementation of tools in business obtained from training- Monitoring and assisting with homework completion- Participation in and supervision of assigned groups in educational projects in Turkey- Implementation and simplification of task execution processes through system automation (processes)- Coaching sessions, working on (Vision, mission, customer journey, goals/USP/growth points, etc.)- Tracking the growth dynamics of each student's business, measuring points A and B.
  • Metaconsult
    Strategy Marketing Consulting
    Metaconsult Jan 2019 - Present
    Дубай, Объединённые Арабские Эмираты
    Projects- Development of end-to-end analytics and omnichannel strategies for the major retailer Mechta.kz- Full-scale marketing strategy development for Geometry.kz- Market entry of a new analytical IT product metabi.kz for the B2B segment: marketing strategy development, sales department setup, sales script development, inquiry handling scenarios, Social Sales – working with decision-makers through LinkedIn, leadership chats, forums, events (SaaS – ready-made management dashboards)- Promotion strategy, brand positioning, communication with the target audience, marketing channel development, sales script development for Zaman Fest (starting point: 150 tickets, endpoint: 560 tickets sold 4 days before the festival)- Targeted advertising, implementation of an accounting system, strategy development, market, competitor, product, and target audience analysis, sales script development and inquiry processing for niches like Dental Networks, Travel Agencies, Catering and Food Delivery, B2B products, Educational Centers, Info-business- Market, target audience, and competitor analysis, detailed Client Avatar creation, identifying "customer pain points" through product value and results- Fast idea generation and testing of marketing hypotheses, funnel building- Business process optimization- Launching IT products for the B2B market- Routine automation**Case Studies:**- Attracted 15,000 targeted leads for the HR department in 2 months, filling 5,000 blue-collar positions; lead cost $0.20/100 tenge (Food Retail sector)- Helped launch products such as Magnum GO and Magnum CLUB- Saved 40 million tenge in 3 months (Real Estate sector) by optimizing advertising and reallocating channels- Trained 5 people with zero experience in internet marketing within 2 weeks- Optimized document flow for a corporation with 10,000 employees, reducing payment processing time from 6 months to 2 weeks- Launched over 200 advertising campaigns, managed a budget of 100 million tenge
  • Too Digital System Servis
    Head Of Marketing
    Too Digital System Servis Mar 2022 - Dec 2022
    Нур-Султан, Казахстан
    - Market analysis, market size assessment - PAM/TAM/SAM/SOM- Competitor analysis- Product analysis/SWOT analysis- PEST analysis- Target Audience analysis, identifying needs, finding "pain points" through these needs- Brand positioning- Business model development (Canvas)- ABCDX analysis- Product Market Fit- CustDev interviews - drafting questions, conducting interviews with respondents (50 people)- Setting up and launching targeted ads - FB/Instagram- Setting up and launching contextual ads - Google/Yandex- Setting up end-to-end analytics- Call tracking- Implementation of an accounting system, CRM system setup and integration- Website and sales landing page development- Media planning and marketing budget development- Data parsing from open sources- Working with databases, processing, segmentation, and cleansing- Email marketing to an existing database or via parsing (5,000 subscribers)- Social Marketing/Social Sales - building sales for B2B partners- Sales script development for the sales department, scenario creation for handling client inquiries for the call center- Sales funnel creation, selecting optimal promotion channels- Creating and preparing content plans for social media (SMM)- Posting on public platforms (SMM)- Collaborating with bloggers/influencers/opinion leaders- Working with the media, preparing press releases, informational articles, and publications for online portals- Developing concepts for offline events, budget planning, cost estimation, finding contractors and partners (offline marketing)- Assisting in finding sponsors and B2B partners, working with media for coverage, media rotation (offline marketing)- Short-term strategy for six months/a year- Long-term strategy for 3 to 5 years
  • Magnum Cash&Carry
    Head Of Digital Marketing (Руководитель Отдела Цифрового Маркетинга)
    Magnum Cash&Carry May 2020 - Oct 2021
    Алматы, Казахстан
    Key project results:- Expansion of the branch network from 55 to 135 branches nationwide, with 4 new cities added.- For the first time in 7 years, the Advertising and Marketing Department recorded a 30% annual growth in the company’s report.- Developed and launched 2 products on the market (Magnum Club and Magnum Go mobile applications).- Updated and relaunched the corporate website without losing Google rankings.- Implemented database mailing and audience segmentation (push/SMS/email).- Created the "Mamin Club" website in partnership with P&G (integrated with the corporate site’s CMS).- Developed a digital promotion strategy for the HR department, resulting in 15,000+ candidates (Lead Cost $0.25-0.4).- Launched over 100 promotional campaigns and giveaways of various scales (cars, trips).- Launched the Magnum Arena CCG VR campaign (Gamification using virtual reality, Rich-media).- Launched web services (Union of Trade Networks, Magnum Drive-in Cinema, Magnum Opt, Product Catalog, Winemarket).- Launched a web service for ordering gift certificates (March 8, Nauryz, New Year).- Launched a web service for collecting donations during the month of Ramadan (raised over 10 million in donations).
  • Bazis Construction Company
    Head Of Digital Marketing
    Bazis Construction Company 2019 - Jul 2020
    Алматы, Казахстан
    - Saved over 50 million tenge in the first 3 months- Reduced online advertising costs by 25% while maintaining the same conversion rates through optimization and disabling ineffective channels- Launched 10 new Residential Complexes. Full support provided (naming, brief development, website creation, advertising campaign)- Executed federal campaigns: Black Friday, New Year Gifts, Nauryz Promotion, Apartment Collection by BAZIS-A, Discount Marathon, and others- Automated the collection, storage, and updating of information for 25 residential complexes on websites using Google Docs tools- Increased monthly leads from 1,500 to 4,000 on the Homsters.kz platform- Increased the company’s residential complexes' presence on key platforms: homsters.kz, kn.kz, odome.kz, krisha.kz, korter.kz. Secured special placement agreements on 3 of them- Launched a personalized branded page with lead generation- Achieved “Trusted Agency” status on krisha.kz for advertising listings (The company had been trying to obtain this status for 10 years. It took me just six months of active and productive work and negotiations)- Developed SMS campaigns, integrated with the mobizon.kz service. Worked with the internal subscriber database, database segmentation, worked with call tracking and short links- Email campaigns, integrated with eSputnik.com- Organized the company’s YouTube channel, ranked the company’s page with the business card in organic search results, and established company pages on Google Maps, Google My Business, 2GIS, and Yandex Maps- Transitioned to Electronic Document Management (Docvision, EDI), optimized business processes, and reduced bureaucracy- Reduced the number of paperwork, contracts, additional agreements, and attachments by 4 times- Tripled the speed of contractor and partner payment processing through company documentation optimization- Transitioned all business processes to online mode- Reduced call duration by 25% through an updated call center script
  • Тоо
    Project Manager | Digital Marketing Manager
    Тоо "Клиенты-Онлайн" Jan 2017 - Mar 2019
    Алматы, Казахстан
    - Project management in the field of internet marketing: quality control, coordination, and oversight of executors- Communication with agency partners and clients: evaluating incoming briefs, consulting, presenting analytics and reports- Evaluation of briefs and preparation of commercial proposals tailored to client requirements- Client consultation on internet marketing products- Drafting effective technical specifications and briefs- Preparing reports on the effectiveness and results of advertising campaigns; consulting colleagues- Budgeting, Planning advertising campaign budgets- Scheduling task completion timelines for executors-Media planning, Working with large datasets, processing, and analyzing information- Competitor environment analysis- Website audit and usability improvement, conversion rate optimization, integration of new tools and services as needed- Performance evaluation: effectiveness of advertising campaigns, meeting deadlines, and quality of goal and task execution- Strong knowledge of the digital market (advertising market principles, types and forms of internet advertising, web analytics, etc.)- Knowledge of advertising tools like Google AdWords, Yandex Direct, FB Business Manager, MyTarget- Proficiency in working with analytics system interfaces such as Google Analytics and Yandex.Metrica- Independently setting up, managing, optimizing, auditing, and analyzing advertising campaigns. Strong knowledge of Yandex Metrica and Google Analytics- Responsibility for "lead cost" and their quantity- Possession of Yandex Direct/Google AdWords certifications and completed professional online courses- Conducting advertising campaign analytics, identifying bottlenecks, ineffective channels, landing page issues, etc.- Developing technical specifications for making corrections to advertised platforms (websites, landing pages)- Working with CRM systems and end-to-end analytics
  • Проектный Менеджер, Head Of Marketing And Pr
    "Zhastar For Peace", Kzfp.Kz Sep 2014 - Feb 2019
    Алматы, Казахстан
    Achievements:- The "Zhastar 4 Peace" project was developed in the fall of 2015 at the International Forum - Stan for Peace (Kyrgyzstan), securing funding of over $60,000.- Volunteer base expansion: Successfully grew the movement to 150 participants across all regions of Kazakhstan.- Fall 2015: The "Zhastar 4 Peace" movement was presented as a national project from Kazakhstan and won a grant of $8,000.- Spring 2016: The "Zhastar 4 Peace" movement organized the Forum "Expert of Religion," where, with the support of the Assembly of People of Kazakhstan, the Center for Interfaith Relations, and the Ministry of Education- Science of Kazakhstan, an additional $50,000 was secured.- Spring 2016: A documentary film about the "Zhastar 4 Peace" movement was produced and aired on Khabar and YouTube.- In the framework of the television project "Menin Armanim!" (September 2017), the project reached the semi-finals and took 3rd place.- Repeatedly presented the "Zhastar for Peace" project at youth forums and seminars in Russia, Kazakhstan, Kyrgyzstan, Ukraine, Germany, and Poland.
  • Tоо
    Менеджер Проектов, Digital Marketing Manager
    Tоо "Мастер На Дом", Ikomek.Kz Jan 2017 - Oct 2018
    Алматы, Казахстан
    - Analytics and online brand promotion- Client base segmentation to increase mailing efficiency- Monitoring and analyzing conducted advertising activities- Conducting A/B testing- Setting up and managing advertising campaigns in Google Adwords and Yandex Direct- Working with Facebook targeting systems- Advanced proficiency in Excel- Working with photo editors- Proficiency in web analytics systems (Google Analytics, Yandex Metrica)- Building reports and presentations on changes in direct marketing effectiveness- Handling large datasets- Creating and maintaining a marketing database- Analyzing the effectiveness of marketing activities- Assisting in the development of initiatives to enhance the company's competitiveness in the market- Analyzing the effectiveness of campaigns- Providing informational support for current advertising campaigns- Competitor environment analysis- Conducting marketing research- Organizing and updating the website- Preparing and providing analytical and statistical reports for the accounting department
  • Altenge
    Менеджер Проектов, Digital Marketing Manager
    Altenge May 2015 - Mar 2018
    Алматы, Казахстан
    - Client base segmentation to increase mailing efficiency- Selecting templates and designing promotional materials for mailings- Assigning technical tasks to design and development departments- Proficient in mailing services such as Unisender, GetResponse, Mixpanel- Monitoring the correctness of mailing implementations- Monitoring and analyzing conducted advertising activities- Continuously improving the effectiveness of mailings- Conducting A/B testing- Basic knowledge of HTML/CSS- Proficient in using photo editors- Proficient in web analytics systems (Google Analytics, Yandex Metrica)- Knowledge of push notification systems (desktop and mobile applications)- Building reports and presentations on changes in direct marketing effectiveness- Collaborating with other marketing departments for joint campaigns- Working with CPA networks, connecting all top financial networks, and providing monthly/interim reports and reconciliations- Participating in the launch of a new online lending platform (MFI), preparing PEST, SWOT analyses, competitor analysis. Developing and optimizing notification templates for email/SMS channels- Developing promotions for inactive old clients and for NPL- SMM from content planning to launch, developing and implementing an action plan for email marketing with detailed client segmentation- A/B testing of mailings and posts- Analytics in GA, Yandex Metrica, similarweb, serpstat, working in WordPress admin panel- Developing the agency network through offline channels via insurance agents (28,000 people), SMS, and email campaigns- Task assignment and collaboration with front-end/back-end teams- Developing synopses for video content- Writing press releases, copywriting, and rewriting- CRM Saas Credit- Tableau 10.3
  • The Global Services International
    Digital Marketing Manager
    The Global Services International Jan 2015 - Oct 2015
    Алматы, Казахстан
    - Development of social media presence and promotion strategy- Creation, administration, and moderation of communities and blogs- Email marketing and social surveys- Creation, management, and growth of communities and groups on social media platforms- Media planning- Managing advertising campaigns, preparing, and placing advertising materials on social media- Finding, creating, and posting content (texts, photos, videos, audio) in groups and communities- Organizing and conducting contests, surveys, and promotions in groups and communities- Attracting the target audience, increasing the number of visitors, subscribers, and group participants- Monitoring company reviews and responding to inquiries- Analyzing the effectiveness of advertising campaigns and SMM promotion- Competitor SMM activity analysis- Preparing analytical reports- Business correspondence with partners and suppliers, conducting negotiations
  • Microsoft Kazakhstan
    Media-Coordinator Youthspark Microsoft Almaty
    Microsoft Kazakhstan Apr 2014 - Aug 2014
    Алматы, Казахстан
    - Managing social media profiles- Creating media content, including photos and videos- Covering events, projects, and programs- Building a network of media partners in the region- Working with media outlets and sponsors- Creation, management, and growth of communities and groups on social media platforms- Media planning- Managing advertising campaigns, preparing, and placing advertising materials on social media- Finding, creating, and posting content (texts, photos, videos, audio) in groups and communities- Organizing and conducting contests, surveys, and promotions in groups and communities- Attracting the target audience, increasing the number of visitors, subscribers, and group participants- Monitoring company reviews and responding to inquiries- Analyzing the effectiveness of advertising campaigns and SMM promotion- Competitor SMM activity analysis- Preparing analytical reports- Business correspondence with partners and suppliers, conducting negotiations

Bolat Kissambayev Education Details

Frequently Asked Questions about Bolat Kissambayev

What company does Bolat Kissambayev work for?

Bolat Kissambayev works for Rakhat Properties

What is Bolat Kissambayev's role at the current company?

Bolat Kissambayev's current role is Digital Marketing Executive.

What schools did Bolat Kissambayev attend?

Bolat Kissambayev attended Seoul National University Of Science And Technology, Satbayev University.

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