张锦凌/Vincent Zhang Email and Phone Number

Podcast & Video CreatorBolazynes摆大玩家VinCN

(Merged with OPPO team in July.2021)Make some differences with millions of OS users of OxygenOS from OnePlus and ColorOS from OPPO.

Concentrated on the consumer oriented robots, to achieve more possibilities leading a 10+ team consists of product managers, industrial designers and content creators.

Built up the new product operation team from 0 to 13, I and my team focused on Jimu product line, established standard operating procedure & content and cooperated with Sales & Marketing team to make the operation a closed loop .The main work covers kits development, SNS, competition and KOL operation as below.1. Development of new kits, which requires creativity, fast response to market & demo feedback and capability of connecting physical theory with real world application. As product manager of CourtBot, which was the first kit ever developed for competition in UBTech, I've went through the complete procedure that initiates from idea to end users. Both aesthetics conception and technical design of CourtBot are based on gameplay, which drove a new way of development in RD system.CourtBot was the bestseller among Jimu and took 21.4% of the sales volume in 2019. I and my team also launched other kits like Meebot2.0 (exclusive for Apple Store), FireBot (17.3%), Almighty Warriors etc. Products developed by I and my team took 48.4% of the yearly sales volume. (While the rest of sales consisted of former kits). New kits had been launched in Chinese domestic market in 2020 and to be available worldwide in the year of 2021.2. Launched and operated Tik-Tok account about snap-together tech products. The account as "乐高拌饭" was launched on May.28, 2020 and now had over 2.1 million followers. It plays an important role as we're testing content, driving traffic and cooperating with other KOLs of social media.3. I and my team launched the competition platform as RoboGenius in 2018, now we had three different themes as Captain Court (Soccer), Hoop Star (Basketball) and Almighty Warriors (Mars exploration and robot fight). With curriculum and VI, competitions were made into a solution packet for Sales & Marketing team to apply for different scenarios.4. Connected with lego KOLs for internal developments, established the hierarchical architecture for creations and users.

1. Anticipate in the development of new strategic robot × cinematic product as product manager, provide ideas and understanding from the perspective of video creator.2. Research into the potential demands of different consumers, covering professional TVC producers, creative studios of mid-small scale, consumer electronics fan, eCommerce relevant video producers etc.3. Simulating and clarifying the scenarios that the products are to be applied for.4. Using Markdown, Axure RP, XMind and other visualizing tools to illustrate the ideas of the product (both hardware and software like basic structure, manual mode of the app and so on), so as to communicate with software team and the UI designer - to make them real.5. Design for certain part of user interface of the app.6. Keep the team members updated with overseas news of photography relevant products/tech or potential competitors. (Like FreeFly Tero, Edelkrone SurfaceOne, Google Clips)7. Cooperate with third-party AI companies and turn the theoretical tech into actual products to be applied in the software.

1. Generation and management of content - Generate products relevant content in forms of video, audio, picture and article, and finish the distribution accordingly for different channels and platforms. The content includes but not limits to daily updates for products' platforms, quick tutorial, the plan and realization of creative ideas, demo videos for certain fields (like education, medical treatment) , promoting video for cross organizations cooperation, PR drafts for the launch of new products, text & picture combined content for social platforms, product's copy and optimized photos for DIY series being sold for eCommerce channels.2. Participate in and proceed for core projects of the company. - The entrance of Jimu series into Apple Store worldwide (valid from Aug. 2016), responsible for the planning, update and distribution for Jimu relevant content & campaigns' announcement and report via social channels. - The partnership with Manchester City Football Club - Arrived in Manchester twice and finished the record of New Year & Chinese Spring Festival relevant video content (which were used for social media and TVC) with local production company.3. Users community management and products back end system (none tech relevant) management, update time sensitive content, and lead core users to generate PGC based on products.4. Products demonstration for high level visits which are important for company's image, social significance or to be done in English. (Like national committee, core investors, foreign politician, HK TV channels). Support the branding relevant or core profit relevant commercial performances. (Like CCTV Financial Channel, HK local distributor)5. Support for other English needed affairs of the company, like coordination with US branch office for the renewing of official sites and documents updating for the cooperation of IP project with Disney.

原项目完成历史使命，因而由电商部重新部署至品牌运营部。1. 对授权代理店，机场店和DJI自营店的员工展开基于产品、销售方面的培训（仅国内）；2. 与设计部草拟首版SI Guideline的原型；3. 香港机场店的日常运营、总部的支持工作；4. 项目经理（某品牌联合产品的销售、预测等关键工作）；5. 支援在日本及欧洲的门店扩张工作；由于与个人职业规划不符等原因，于3月离职。Original project having finished its mission, redeployed from eCommerce Dept. to Branding Operation Dept.1. Product & sales training for employees in authorized dealer stores, airport-based stores and DJI branded stores. (Domestic market only)2. Institute SI Guideline prototype with design Dept.3. Daily operation management and support from HQ - HK Airport Based store4. Project manager (one co-branding product only)5. Support the store expansion in Japan & EuropeConsidering personal occupational planning and other reasons, quit the job in March.

社交媒体&电商运营1. 追踪海外社交平台优质内容，引流至大疆官网商城并转化成交。（2015年10月-次年2月，达成59K+ PV & 22K+ UV， 成交额1.1M+ RMB）2. 双11电商活动运营；（组织+执行，涉及了EDM，商城&活动Banner二次设计，网页原型，文案，活动规则制定，与终端参与者的沟通，活动复盘。活动总销售额实现去年同期的三倍多增长）黑五+Cyber Monday & 圣诞。（涉及全球，仅参与准备，执行交由专门的外籍团队）3. DJI商城微信号的运营。4. 制定并细化面向代理商和个人推广者的大疆推广者联盟的运行规则与优化计划 - u.dji.com；5. 针对关键意见领袖、内容合作商和航空公司拓展商务合作；6. 通过飞手论坛、遥控模型论坛、Reddit、科技评测等渠道，基于大疆推广者联盟的个人推广（2015年10月-次年2月，达成15K+ PV & 4.8K+ UV，成交额634K+ RMB）7. 部分关键转化点的文案（如DJI Go App内商城Slogan“有你所想，见你未见”）其他：1. 代理+电商价格监控：国内终端零售价价格管控（7月-12月）；2. 项目经理：Co-Branding的DJI某配件，负责Forecast，QC，设计换代（8月-次年3月）；Social Network & eCommerce Operation1. Draw the traffic from DJI's overseas social network platforms (FB, Tw, UTube, Insta, Pint..) and turns into actual sales.( Oct, 2015 - Feb, 2016, reach 59K+ PV & 22K+ UV, total payfee 1.1M+ RMB)2. Nov.11 Online Campaign preparation & operation - eCommerce Festival of largest scale in China (EDM & Banner re-design, copywriter, regulation setting, communication with end participants, replay for Nov.11 campaign, total sales revenue of Nov.11 reaches more than triple over the same period of 2014)Preparation for Black Friday, Cyber Monday,Xmas campaign.3. WeChat Account (DJI_Store) operation.4. Institute basic regulations and developing plan for DJI Affiliate Program, which is open to authorized dealers and individual promoters. ( Rating system, Content & Widget & Unique Promotion Modules)5. BD for KOL, Content Partner and Airways.6. Individual promotion based on DJI Affiliate Program, mainly via DJI Pilots Forum, RC Groups, Reddit and relevant tech reviews. ( Oct, 2015 - Feb, 2016, reach 15K+ PV & 4.8K+ UV & , total payfee 634K+ RMB)7. Copywrites for some key points like Affiliate Program→Store.DJI in DJI Go App. ( To view the difference with what you need)Other Affairs1. Retailing price supervision for domestic dealers and online market. (Jul - Dec)2. Project Manager for Co-branding DJI accessory, responsible for Forecast, QC, Renewing Design (Aug - Mar.2016)

facebook.com/MideaAirConditioners该项目系美的集团 家用空调事业部(美的集团内体量最大的事业部) 针对海外市场制定的2015年核心项目，即自主品牌战略下的子项目， 也是目前全美的集团在线上的首个针对单产品线单独立项的海外社交媒体运营项目，旨在连接终端消费者，搭建信息平台，同时为未来的产品痛点挖掘、大数据调研奠定基础。运营围绕双平台Facebook, Twitter开展，自页面2015年1月上线，截止4.29,粉丝数已达43K本人系该项目内，前期多家供应商沟通，制定评分标准并组织招标，初期工作流设定，项目Branding内核梳理，初期美工设计，制定广告投放逻辑等过程中，美的端唯一的直接对接人，项目汇报人为家用外销市场部经理。项目运作的团队系国际团队，成员来自西班牙、匈牙利、韩国、澳大利亚等地，本人作为美的方的第一对接人，已有一定的国际团队合作经验，项目推进过程中懂得考虑文化差异。此外，在早些难以满足进度的磨合阶段，本人也参与了部分执行工作，如执行图片美工（3.3-4.29 主站Cover），素材整编（里程碑）和文案梳理。As the branch project of Midea RAC's core OBM Strategy Project established for the year of 2015, it's the first and the only project throughout Midea Group which aims to operate the overseas social network platforms for one single product line(The largest sales scale in Midea Group). The goal is to establish accessibility to terminal consumers, build the information transmitting platform, and also stabilize the basis for the work as pain point revealing & big data research to be started in the future. The operation strategy is executed via Facebook & Twitter, the homepages started from Jan.2015, reaches fans as 43K+ by 4.29thAs the only direct communicator from Midea side, I've been independently responsible for communication with multi-vendors before the bid, preparation of application and hosting the bid, the formation of initial workflows, re-organization of the core branding principles and content like logic for ads publishing and graphic design. The project is reported to Marketing Director.The operational team of vendor includes teammates from Spain, Hungary, South Korea, Australia etc. As the only direct communicator from Midea side, I've been rich experienced for cross-boundary and multi-cultural communication.Additionally, during the accommodation period when hard to catch up with schedule,I've also done some executive work like designing the banner picture during March.3rd – April 29nd and part of milestone content.

1.独立负责我国空调+空净产品线的电子口岸数据、官方海关数据的整理与管理；（14年3月转交同事）2.自主品牌项目跟进，负责对接自主品牌内部财务运营数据，整合行业数据并月度呈现；（15年3月转交同事）3.意法德分公司的欧盟网站建设；（本人负责源素材整编，对接集团设计师，该项目目前已结项）4.独立负责产业在线的资讯采编并执行半月刊的输出，输出对象为家用外销区域负责人，模块经理和总经理；5.独立负责推广物料管理，包含采购，招标，家用海外新展架方案切换，配合系统流程组推进新系统上线期间的工作流梳理等工作；6.广交会跟进，116届广交会展会期间与展会后端的收尾工作，117届广交会前期筹展（如供应商招标，家用空调区域展示方案优化与决策，集团资源协同，事业部后端资源调拨等）及展会期间事宜；1.Independently responsible for re-organization and management for Chinese Custom Data covering air conditioner and air purifier (Handed over to new colleague in Mar.2015)2.Progressing OBM strategy (cooperative), responsible for outputting charts and analysis based on Internal Financial Operation Data of OBM sales & Industry Reports from vendors. (Handed over to new colleague in Mar.2015)3.Construction for Euro Website (cooperative) which covers Italy, France, Germany, I’m responsible for raw material basic editing and outputting to group designer, the constructing part of the project has been finished by Oct.2014.4.Independently responsible for Internal Industry Report outputting every two weeks, output to Country General Managers, Module Managers and General Manager.5.Independently responsible for the management of promotional material, which includes period purchasing, bidding, new project switching, clearing up the workflows and systematic operation with IT Department when new system is being put into application from 2015.6.Affairs of Canton Fair, which includes the affairs during and after the exhibition of 116th CF, preparation work (Bidding, design decision and optimization, cooperation with Group MKT Dept., and allocation for backstage resources) and affairs during 117th CF.

业务对象：中欧七国整体市场与客户。常年接单客户中，包含6名美的自主品牌客户，1名西欧核心自主品牌客户和4名OEM客户。工作内容：跟进客户整机订单确认下单，跟进生产，订舱发货，后期回款以及常日散件、资料的提供。对内协调调动各项资源，推进订单生产、研发项目、投诉解决方案等。面向职群：包括除业务外的市场，技术，研发，财务，制单, 计划，工艺，仓储，船务，单证等。Operation Target: Opening up potential market of Mid-North Europe with seven nations, and maintain the existing clients. 11 long-term cooperative clients includes 6 Midea self-owned brand agents and the biggest key agent in West Europe, the rest are OEM clients.Content of work: Follow up the orders' confirmation, production,shippment and delivery, cleaning up the payment and provide technical files and spare parts. Within Midea, proceeding orders, R&D projects and clients' trouble-shooting are the main parts.Cooperate with: Apart from SR, CGM and Director, cooperation covers marketing, technician, R&D, accountant, designing, schedule, quality, warehousing, logistic, shipping document etc.-------------美的集团，家用空调事业部，海外营销公司2013届毕业生转正结业考核第1名/1st Probation Performance for 2013 Grads in Midea RAC Division Overseas Sales Company家用空调事业部 PPT设计竞赛第二名/2nd, RAC Division, PPT Designing Competition in 2014(The awarded PPT is the brief introduction for Midea RAC Overseas Sales Company. After the competition I was invited to anticipate in the preparation for Midea Overseas Sales Company's officially used introduction PPT.)