Cliff Guy Email & Phone Number

London, United Kingdom

Owner/Consultant, Bold Face Marketing Ltd, LondonA freelance marketing consultancy focused on strategic marketing planning, execution, and content delivery. Clients include:SmartSpace Software plcSpace ConnectB2B MarketingdotdigitalGLLBetter.orgCreative Auto-Enrolment

London, England, United Kingdom

Creation from ground-zero of a digital demand generation operation including for 2 major property tech brands, including:Website developmentCRM implementationSales and marketing aligned process planning and implementionCross-channel, content-led lead generation campaign planning and implementation

London, United Kingdom

Strategic and operational management of key marketing teams including:Design teamEvents marketing teamMedia support teamAccount based marketing teamMajor Achievements:• Retained by B2BMarketing.net to deliver strategic and channel marketing plans for membership growth, corporate/enterprise sales growth and also a training programme launch, jobs board launch, and brand repositioning.• Increased B2BMarketing.net's overall email CTO rates by 67% and onsite conversions 25% with a new, ongoing email engagement programme including new email template, new email automation platform and fresh approach to content and copywriting• Helped secure over £500k in advance sales by developing a compelling presentation for an overseas expansion sales pitch.• Added £200k to the sales pipeline value on launch after creating a content-based marketing plan for B2B Marketing Training certificates which included dynamic content-based email.

London, United Kingdom

Head of Marketing, dotdigitalReporting to the CEO, responsibilities included managing a marketing team delivering multi-channel marketing to drive lead generation and qualification, enterprise sales nurturing, customer retention and brand positioning. Oversaw search, content, email, display, websites, events and PR strategies and activities.Major Achievements:• Helped the company grow 900% over seven years by growing, developing, mentoring and leading a highly effective, eight-strong global marketing team structured to support the company's rapidly changing demands by identifying and focusing on key target markets and propositions.• Grew lead and demand generation numbers 200% by developing and implementing targeted content marketing and events planning which provided outstanding added value, engagement and nurturing to very satisfied users.• Expanded corporate sales revenues 100% in 12 months after introducing a corporate marketing programme that included personalised brand ambassador nurturing and social influencer marketing via a small Corporate Marketing team who liaised closely with the corporate sales team to identify and research enterprise sales targets.• Increased onsite conversion rates 500% by project managing six website launches which accounted for 70% of all new leads while featuring continual CRO initiatives including page design, layout and copy and AB testing to drive up numbers.• Delivered an attributable 1000% ROI while managing a £2m+ annual global marketing budget including a content and media budget.• Cut account churn rate 20%+ after implementing marketing automation initiatives including loyalty and renewal programmes.• Saved significant sales and marketing team time and increased sales conversion, retention and platform use rates as much as 10% by introducing a life-cycle based CRM integrated marketing programme based on customer behaviours.

London, United Kingdom

Driving sales and marketing model and culture change through the implementation of targeted DM and email marketing, to move the primary sales conversion channel from telesales to marketing, and significantly reduce cost of sale.

East Sussex

Responsible for team building, marketing budget development and other strategic marketing functions• Applied team building techniques to develop an effective marketing team.• Proactively developed marketing budgets, plans, strategy, branding and collateral.Key Achievements:• Facilitated the establishment of marketing offices and teams in Edinburgh and Dublin.• Led the development of Tottel’s e-commerce site and marketing database.• Consistently achieved all established milestones within the first 18 months of trading.

London, United Kingdom

• Leadership of 40-strong Marketing Services team• Development of subscriber retention and loyalty initiative that resulted in £1m reduction in annual revenue lost through subscriber attrition• Development and management of key websites – functionality, databases, UX, content and optimisation• Management of output and delivery of direct mail and marcomms campaigns to achieve top line, bottom line and ROI targets• Management of Database Marketing department and development of data mining for predictive modelling, profiling, segmentation and scoring

Hnd Marketing, Advertising And Business

Education record

Education record