Senior level B2B marketing leader with extensive tech and business information backgroundGroup Strategic Planning & Marketing• Demonstrating broad and deep, high level fast-growth B2B information and the tech sector experience.• Delivering exceptional growth with a proven track record of product proposition development.• Driving large-scale, commercial, business goal and customer journey aligned marketing strategies including sales enablement, demand generation, acquisition, customer advocacy and retention across both SME and enterprise level products and markets.• Creating and implementing targeted, personalised strategy for product and product line growth and development.Digital Strategy & Brand Positioning• Defining brands, opportunities and channels to market that develop and deliver sustainable competitive advantage.• Delivering market-leading brand propositions, promises and tone of voice guidelines.• Managing and optimising channels digital tools and channels including social influencer marketing strategies, remarketing and personalised email and marketing automation.• Establishing significant influence by rebranding and relaunching marcomms collateral across the UK and Europe.• Developing and managing website functionality, UX, content and CRO as project manager and content provider.Divisional Profit & Budget Management• Developing large-scale marketing budgets, plans, strategy, branding and collataral from scratch.• Overseeing comprehensive commercial and sales operations and project management, including multi-channel marketing plans and budget deliveries which feature strategic opportunity analysis.• Cutting annual revenue losses through subscriber attrition by devising effective subscriber retention and loyalty initiatives.• Meeting both top and bottom line milestones set by stakeholders.• Managing campaign output and delivery to achieve ROI targets.Leadership • Managing and developing marketing departments as large as 40 persons • Building mutually supportive partnerships on all levels with a supportive and collaborative leadership style.• Helping people create their own road map with a clear and defined destination in mind.• Contributing as a team player while managing and inspiring teams efficiently.• Influencing and engaging senior level management on complex planning issues.Personal• Applying a commercial, creative and collaborative mind-set and to creating and implementing ideas.• Combining self confidence, a positive attitude, and the ability to build rapport quickly and easily.