My research interests are in the areas of consumer information search, learning, and decision making in online environments. Specifically, I employ web analytics, content analysis, social network analysis, data visualization, and statistical modeling tools to analyze online consumer-generated data sets to better understand consumer learning and decision-making and their sociological underpinnings, generating insights to inform theory as well as practice in the area of marketing.
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Assistant Professor Of MarketingSaint Vincent College Aug 2014 - Jul 2020Greater Pittsburgh Area -
Business AnalystClemson University Aug 2007 - May 2009I worked for the Spiro Institute For Entrepreneurial Leadership. My job was to conduct market reseach and develope business strategies for client companies.It was fun to work on different consulting projects. -
Project ManagerTom Group 2004 - 2005I worked at Ring-back Tone Department. I found that consumer preferences for ring tone products are affected by multiple factors such as personalities, gender, age, regional culture, social contexts(e.g. public media, online communities) etc. -
Market AnalystOmnitel China 2003 - 2004I worked as a market analyst intern. I applied my skills and knowledge in Information Management to market research, collecting and analyzing market information. I was intrigued by the fact that businesses need to analyze constantly-changing market if they are to succeed. This job inspired me to fall in love with marketing.
Bo Liang Education Details
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Information Management -
Information Management -
Shi Jia Zhuang No. 2 High School
Frequently Asked Questions about Bo Liang
What is Bo Liang's role at the current company?
Bo Liang's current role is Assistant Professor Of Marketing and Statistics at Nevada State University.
What schools did Bo Liang attend?
Bo Liang attended University Of Utah - David Eccles School Of Business, Clemson University - College Of Business And Behavioral Science, Renmin University Of China, Hebei University, Shi Jia Zhuang No. 2 High School.
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