Strategic Research & Acquisition:• Discover and target emerging and established newsletters in cybersecurity and related sectors, identifying high-potential partners to expand the network.• Craft and execute engaging outreach campaigns to onboard new publishers, aligning with their goals and showcasing Presspool’s unique value.Relationship Management & Optimization:• Build and maintain strong partner relationships by offering tailored support, enhancing engagement, and maximizing revenue opportunities.Data-Driven Performance Enhancement:• Use campaign data to provide strategic insights, optimizing for the highest possible ROI for all parties involved.

Created client acquisition systems tailored for LinkedIn and email campaigns. Crafted thorough research-based website copy for the consulting arm of the company, Xapic Consulting. Scheduled sales calls with CEOs/founders of African fintech, edtech companies, and NPOs

AuthorityTech is a hybrid PR agency that builds tech brands online by leveraging the most elite press and social media strategies in the world.