This was in addition to my role as a manager for our UX Research and Strategy discipline. I managed an office leadership team of 25 people, to increase participation and re-create our culture post-pandemic. I worked with BRG's, ERG's, and other internal groups to put on events, run a design logo contest, and have the office vote on a mural by a local artist that was painted in our space I worked with a CapEx budget of $50K to manage and implement office space improvements and coordinated with the New Hire team, Early Careers, DE&I committee and the Intern team to develop programming and represent at events.

Managed team and work flow of client projects ensuring that deliverables focused on business goals as well as user experience. Researched and synthesized materials from interviews, external sources, industry trends, analytics, statistics, and data sources, that led to requirements and creative briefs."At Fjord put Design at the heart, we bring breakthrough connected products and services to life by redesigning people's relationship with the world around them"Clients: Valvoline, BC Hydro, AstraZenca, CA Child Welfar, Coke, Daimler, Jafra, Microsoft, Southern California Edison

I analyzed and managed warehouse data to optimize business operations and develop pricing strategies, specific to certain geographies. The results led to cost saving business decisions and more effective product implementation

I assisted with designing and strategic implementation of a change management project for General Motors to help achieve and sustain organization’s goal of providing the best possible customer experience. This included diagnosing current organizational issues by collecting quantitative and qualitative data, assessing gaps between North America’s field division and leadership, and implementing internal and B2B communication strategies to help the workforce prepare for change initiatives.I led implementations of a Relationship Account Strategy program at Infosys and Vodafone targeted to the elite strategic accounts to achieve financial performance objectives. This was a mission-based leadership development program that aimed to develop senior executives into improved relationship managers. I recommended strategic change by analyzing client organizational culture and performance metrics. I collaborated with the clients on strategies to increase visibility and maximize ROI on social media such as LinkedIn, Twitter, and Facebook. I also assisted in implementing a Relationship Account Strategy program at Accenture which focused on embedding specific relationship strategies and tactics into four key accounts (Nike, Wal-Mart, Chrysler, and Boston Scientific). This program has resulted in an increase of $17 million in direct sales revenue and $122.5 million in pipeline opportunity.

Leadership Hermosa Beach was developed to educate existing and potential leaders within the City of Hermosa beach. This 9 month program provides education about the governmental, economic, environmental and civic systems of Hermosa Beach.I was the project manager for our community service project, Waves of History, which installed markers at historical locations in Hermosa Beach. This included resource and budget management, fundraisers, connecting the various necessary city departments to get permissions and installation.

At CityGrid Media, I worked in the Content Group and was responsible for monetizing content elements on website. I created dashboard reports for C level officers to report on types of content, pipelines, and production. I analyzed incoming partner content as well as outbound CityGrid content. I also developed analytics and metrics and collaborated with the BI team to measure pagination and user activity.

Vetstaff manages and consults with independent veterinary practices in the areas of marketing, efficiency and finance. I marketed business plan services to local veterinary practices online and increased sales 50%. I also increased revenue 10% by initiating a continuing education series for marketing veterinary practices. I projected pro forma statements for future revenue to be within $800.00 of actual practice revenue and recommended marketing actions such as Google Ad words to increase revenue of practices 15%.When I created business plans for these practices I created reports to analyze key performance indicators to focus marketing efforts and a model for expansion. This included building a trend analysis for financial statements to analyze and track revenue sources and utilizing social media (LinkedIn, Facebook, etc.) to market their services.

As an MBA intern I researched current effectiveness of campaigns for M&M's, Nascar, and State Farm Insurance. I also analyzed current market trends to recommend strategies to increase market share. I used social media to measure effectiveness for word of mouth campaigns and constructed Excel spreadsheets of campaign results for executives that provided data analysis based on my findings. I used tools such as Comcast.com reports to discover trends and predict future opportunities as well as Google Analytics, Quantcast.com, and Compete.com to analyze demographic tendencies.

I was an MBA Intern for First American Home Buyers Protection during the summer and fall of 2008. I was in charge of streamlining and standardizing First American's business processes after an enterprise software change. This included working with stakeholders in all departments including marketing and sales to learn processes from start to finish. Once in place I analyzed these processes to determine their effectiveness and if there were any possible improvements. I created the internal documentation that was used to train and onboard new employees on the new enterprise system.

While at Reynolds and Reynolds I led teams of 5 -10 trainers in multi-store automotive dealership enterprise software upgrades and conversions. I implemented technology improvement processes to streamline dealership communication and cut costs and conducted system and process training with business office and C-level decision makers on Accounting, Sales, and Finance and Insurance Products and CRM software. I also consulted independently with clients on their new enterprise system solutions, answering any questions they had and training other dealership employees to effectively use their new products. On these visits my goal was to ensure that the Reynolds and Reynolds software remained an effective and viable tool for the dealership. I also advised the dealership owners and decision makers on business development strategies while upselling additional Reynolds and Reynolds products.

Culver Careers specialized in recruiting for B2B sales positions. In this position I was selling our services to companies such as Lanier Worldwide, Paychex, Enterprise Rent-a-Car. I made 45+ cold calls a day to generate my own leads from companies and candidates. I interviewed up to 20 candidates a week in order to qualify them for open opportunities and negotiated fee agreements and guarantees with C-level decision makers.I was the top person in our office for monthly sales for January, April, and June and was ranked in the top 40 of over 200 recruiters during January and February of 2003. I received awards for being the top person in sales in the office year to date and for bringing in the most revenue for February, March and May 2003.