- Responsible for Social Media, PR, Media Relations and Digital Movies management. Lead communications projects that enhance products and franchise as Harry Potter, DC Comics, LEGO and Mortal Kombat awareness through content development, strategies, production guidance and budgetary control, including all social media content including E-Sport Activities;- Development of Warner Play Brand and their deployment at Social Media channel, Ecommerce and Influencer Programs. -Responsible for… Show more - Responsible for Social Media, PR, Media Relations and Digital Movies management. Lead communications projects that enhance products and franchise as Harry Potter, DC Comics, LEGO and Mortal Kombat awareness through content development, strategies, production guidance and budgetary control, including all social media content including E-Sport Activities;- Development of Warner Play Brand and their deployment at Social Media channel, Ecommerce and Influencer Programs. -Responsible for the liaise between company and editorial publications, bloggers and media outlets and content creators develop, edit, and approve press materials such as media alerts, press kits, interviews, and other essential routes of communication setting KPIs for each tool;-Identify and adopt social media trends, tactics, and technologies while developing strategic recommendations focusing on generating community engagement; Show less

- Responsible for execution and coordinate the administration of securing Digital business carriage and placement of WB and acquired films, TV, events and special promotions across global digital clients- Responsible for tracking the main franchises performance and delivering sales analysis/reports and forecasts as Harry Potter, Dc Comics and Lego;- Manage commercial conditions with new and existing clients;- Coordinate digital content ingestion with the US team;- Be the liaison… Show more - Responsible for execution and coordinate the administration of securing Digital business carriage and placement of WB and acquired films, TV, events and special promotions across global digital clients- Responsible for tracking the main franchises performance and delivering sales analysis/reports and forecasts as Harry Potter, Dc Comics and Lego;- Manage commercial conditions with new and existing clients;- Coordinate digital content ingestion with the US team;- Be the liaison of the Sales and Marketing areas for planning and execution of strategies as for Digital Key Accounts as Google, Apple and Net Claro; Show less

- Development of business strategies for various channels Digital and Physical of the Fox and Warner Studios. Provide tools and information to ensure the best performance and Category profitability: - Business Intelligence; Market Analysis, identifying opportunities in products and trends of the entertainment market; - Strategic Planning; Development of business plan, addressing on and off-line communication, to products like "DC Comics, X-Men Game of Thrones and Harry… Show more - Development of business strategies for various channels Digital and Physical of the Fox and Warner Studios. Provide tools and information to ensure the best performance and Category profitability: - Business Intelligence; Market Analysis, identifying opportunities in products and trends of the entertainment market; - Strategic Planning; Development of business plan, addressing on and off-line communication, to products like "DC Comics, X-Men Game of Thrones and Harry Potter- Portfolio management aiming efficiently, taking full advantage of each product and title controlling the P&L category / products and definition of Marketing investments;- Interface with the other areas of the company sales, financial and operations ensuring alignment and accuracy of information at all points of contact with the company Show less

- Product Release Management for Sony Pictures, accounting for over 30 products during 2014-2015 reaching various distribution channels: Retail, Rental and Digital delivering results in sales and margin;- Managing financial feasibility (P & L), by controlling the production volume, Sell-out forecast and follow-up alongside key retailers, emphasizing the delivery of the Spider-Man 2 title with margins topping the forecast;- I carried out the Segmentation per Channels (Digital, Retail… Show more - Product Release Management for Sony Pictures, accounting for over 30 products during 2014-2015 reaching various distribution channels: Retail, Rental and Digital delivering results in sales and margin;- Managing financial feasibility (P & L), by controlling the production volume, Sell-out forecast and follow-up alongside key retailers, emphasizing the delivery of the Spider-Man 2 title with margins topping the forecast;- I carried out the Segmentation per Channels (Digital, Retail, Small Retailers, Video Rental and Distribution);- Creating campaigns and actions in partnership with the commercial area and customers (Saraiva, Culture, Fnac, Lojas Americanas, iTunes, Google Play, Net and Sky);- I developed promotional partnerships at a countrywide level with large companies such as Nestle, Rei do Mate, Disney Channel, aimed at na increased awareness of products and exposure in media.- Coordination in Production of promotional materials for products and packaging with the Commercial and Trade Marketing areas ensuring proper distribution and major exhibition within customers;- I developed the marketing plan, traditional and digital media Plan for films of various genres such as The Amazing Spider-Man 2 and segmented films such as Whiplash with local and Home Office (Los Angeles) submitting;- I implemented processes along with the area of operations, as well as new Style-guide packages, organizing the process of development and approval, generating an hour load reduction destined to activites. Show less

- High Complexity Category Management: over 5,000 SKUs; planning for quality marketing campaigns for both DVD and Blu-Ray, as well as Digital Movie Catalog (Universal Pictures, Paramount Pictures, DreamWorks, Marvel and national acquisitions);- Business Development and Monitoring alongside leading retailers in the market, such as Lojas Americanas, B2W Saraiva and Fnac, and some digital partners such as iTunes, DLA (Digital Latin America), Google, developing campaigns and regional and… Show more - High Complexity Category Management: over 5,000 SKUs; planning for quality marketing campaigns for both DVD and Blu-Ray, as well as Digital Movie Catalog (Universal Pictures, Paramount Pictures, DreamWorks, Marvel and national acquisitions);- Business Development and Monitoring alongside leading retailers in the market, such as Lojas Americanas, B2W Saraiva and Fnac, and some digital partners such as iTunes, DLA (Digital Latin America), Google, developing campaigns and regional and national marketing strategies.- I headed the BI tools application project (Nielsen, GFK and Shopping Brazil) developing and managing indicators used to monitor the share of products in the market, resulting in an increase in market share over the years 2011-2014 as well as avoiding financial losses.- I developed and established effective marketing and sales strategy tools, which turned ou to be a key figure in the realization and planning of categories’ forecast and in performing financial analysis, cost and price analysis and Profits & Losses (P & L) focusing on "ROI";- By means of partnerships, I developed great relationship with customers and partners, as a Cost-Cutting Agent, adding quality gain in strategic campaigns for clients such as Samsung and LG, Turner (TNT Channel), Three Publishing, Sony and Hasbro, for instance;- I headed various promotional campaigns involving the creation of products, implementation of POS and budget management, bringing marketing innovation and attracting new consumers;- I carried ou a New Pricing Strategy, as well as the development of new products resulting in a profit margin increase, and a better positioning of the most profitable products;- As a leader, I represented a wide margin of the market share for the company in the area of categories since 2011 and led the importance increase of High Quality SKUs, which brought a higher profit margin to the company. Show less

Responsible for Planning and market research based on Nielsen data. Production of management reports and product presentations to national sales team. Develop strategies and implementing action point-of-purchase and promotional materials, control of funds and cultural promotion of all catalog titles to launch movie rental and retail. Coordination of work since the agency briefing to final approval in Los Angeles. Graphic Production and traffic control. Production of management reports… Show more Responsible for Planning and market research based on Nielsen data. Production of management reports and product presentations to national sales team. Develop strategies and implementing action point-of-purchase and promotional materials, control of funds and cultural promotion of all catalog titles to launch movie rental and retail. Coordination of work since the agency briefing to final approval in Los Angeles. Graphic Production and traffic control. Production of management reports and product presentations to national sales team. Show less

- Branding: Management, development and repositioning of “TV Cultura” brands on the market, brands with high awareness such as Cocorico, Castelo Rá-tim-bum, Roda Viva and Ensaio;- External and Internal Communication: Creation and coordination of institutional material and advertising campaigns and briefing materials to internal and external marketing agencies. Media planning elaboration, communication vehicles negotiation and support sales material development, such as promotional materials… Show more - Branding: Management, development and repositioning of “TV Cultura” brands on the market, brands with high awareness such as Cocorico, Castelo Rá-tim-bum, Roda Viva and Ensaio;- External and Internal Communication: Creation and coordination of institutional material and advertising campaigns and briefing materials to internal and external marketing agencies. Media planning elaboration, communication vehicles negotiation and support sales material development, such as promotional materials for Point of Purchase, folders; email marketing and advertisements, attracting the specific target audience;- Strategic Planning: Responsible for the development, monitoring and analyses of costs and revenue of the marketing budget which resulted in 150% of the area revenue between the years of 2008 and 2010;- “Cultura Imagens”: Responsible for negotiation and commercialization of TV Cultura footages;- Development of licensed and own products: Analysis and research of economic feasibility, profitability, competitive and concept analysis, leading strategic definitions and product lifecycle tracking by the licensees;- Support Commercial Team: Prospecting and negotiation deals through new licensees for specific Musical Contents as Ensaio, Bem Brasil and TV Cultura Special Musicals, developing closely relationship with Majors as Sony Music, Biscoito Fino, Warner, Universal and Trama. Show less