As a UI/UX designer responsible for optimizing user experience, I generated improvements through Figma prototypes based on data from Google Analytics and Hotjar. This resulted in an exponential growth of 3,700% in the number of visits, a 28.44% increase in average page views, a 10,900% increase in average session duration, a 13.97% decrease in bounce rate, and a 12.45% increase in organic traffic to one of our main products.Among other achievements, such as assisting the marketing team… Show more As a UI/UX designer responsible for optimizing user experience, I generated improvements through Figma prototypes based on data from Google Analytics and Hotjar. This resulted in an exponential growth of 3,700% in the number of visits, a 28.44% increase in average page views, a 10,900% increase in average session duration, a 13.97% decrease in bounce rate, and a 12.45% increase in organic traffic to one of our main products.Among other achievements, such as assisting the marketing team with the creation of banners and transactional emails, I implemented a design system that accelerated the development of new pages by 80%, standardizing the interface and facilitating collaboration with the development team. Show less

Responsible for prototyping, developing, and maintaining 37 websites simultaneously, I led projects from requirements gathering to user training. I utilized tools such as Figma, Photoshop, and Illustrator to create wireframes and high-fidelity prototypes, and technologies like PHP, JavaScript, HTML, and CSS to customize themes and plugins primarily on WordPress.Among the key results achieved, in addition to the increased conversion rates of our clients' portals after redesigning their… Show more Responsible for prototyping, developing, and maintaining 37 websites simultaneously, I led projects from requirements gathering to user training. I utilized tools such as Figma, Photoshop, and Illustrator to create wireframes and high-fidelity prototypes, and technologies like PHP, JavaScript, HTML, and CSS to customize themes and plugins primarily on WordPress.Among the key results achieved, in addition to the increased conversion rates of our clients' portals after redesigning their websites, I highlight the growth of the company's communication department, which required the hiring of two additional employees. Show less

Develop Hotsites, banners, marketing emails and even system boxes in order to leverage sales to e-commerce.

Controlling stock, serving customers, taking orders, issuing tickets and checking the supply of trucks were some of my main tasks.